Experience

Jackery

• United States
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Creative Manager

  • Mar 2023 - Present

  Lead in-house creative teams (designer, copywriter, photographer, video creators) for assigned brands to develop creative work from creative strategy, and creative direction to roll out in US markets. Collaborate with the brand managers, PR/social, and advertising team to build the assigned brands. Do creative planning, content guidance, and output of offline publishing activities such as local press conferences, media communication meetings, etc., to ensure the visual tonality and perceptual presentation of the press conference. Ensure messaging and content are consistent with the Brand and integrated into campaign approved internal/external messaging. Use available metrics and social media channels to test content to identify the most engaging and relevant content for achieving campaign goals. Manage original campaign artwork upon request including modifying existing content for appropriate use in digital channels (e.g., email, Facebook, and YouTube).



Camping World

• United States
• Retail
• 700 & Above Employee

• Media Production Manager

  • Aug 2020 - Nov 2022

  Plays a key role in the conception, planning, and executing of commercial video shoots around the country. Leads a team of videographers to facilitate video shoots from the time a need arises through the time the footage is safely backed-up on a server. In-charge of all video production at Camping World and our affiliate companies. In addition to leading the team, I am responsible for all of the planning that takes place before and during a video shoot. From selecting locations, filing for permits, and ensuring RVs are transported to the right place to selecting talent, props, and activities. I'm a creative that thinks big, isn't afraid to take chances, and is willing to go the extra mile to truly create something great. Responsibilities • Manage and collaborate with a team responsible for all video production • Manage tight time frames and have the ability to be nimble and pivot quickly to changing business needs • Forecast and maintain an annual budget for all video production • Identify locations, for filming and secure necessary permitting • Coordinate transport of RVs with the transport company and local dealerships • Recruit, select and facilitate all agreements with talent for video shoots • Coordinate with the distribution centers to select retail products for video shoots • Run point on the ground at the location for the duration of the shoot • Plan all travel for the team attending the shoot • Ensure proper communication between all parties attending the shoot • Work with business leaders to identify assets needed and proper timelines to ensure all goals are able to be met • Coordinate with the post-production team to ensure the proper transfer of all assets within a project • Communicate effectively with internal and external business partners



Big Foot Media

• United States
• Media Production
• 1 - 100 Employee

• Video Production Manager

  • Mar 2016 - Mar 2020

  Ensures that creative compelling video content is delivered on time and on budget. - Collaborate closely with internal clients and stakeholders to help facilitate the creation of multimedia content - Plan video shoots; scout, select and reserve shoot locations - Develop production schedules - Manage all in-house shoots, including hiring freelancers, securing location permits, make transportation arrangements for crew, renting equipment, managing talent, and sourcing props. - Develop and expand client relationships to secure current and future projects - Work with creative teams, producers, and studio director to create an array of content for use by clients across multiple platforms, including but not limited to digital video content, brand films, and social media. - Set realistic expectations with creative team and stakeholders of what is achievable given time and resources.



Newark Electronics

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Senior Video Producer

  • Jun 2013 - Mar 2016

  Effective Video Producer within the Marketing & Communications division of a global electronics distribution company . - Manage a production team of in-house and freelance talent - Oversee the production team for an online web show syndicated by the Discovery Network - Produce brand integrations for web series with over 30 million views and 440,000 subscribers - Create original video content to meet the needs of internal marketing across global regions - Primary point of contact with outside suppliers in creating video marketing campaigns - Manage the development of promotional campaigns for multiple social media channels such as Facebook, Youtube, Google+, and Twitter - Strategize brand initiatives with innovative user experience tactics utilizing video



MessageMakers

• United States
• Advertising Services
• 1 - 100 Employee

• Video Producer & Project Manager

  • May 2007 - Jan 2013

  High-profile professional charged with directing activities for video production team, which involved overseeing projects and coordinating tasks. - Conceptualize and produced promotional videos for major clients that include Indian Trails, Michigan State University, Harley-Davidson, and local Public Service Announcements for the Lansing Community. - Organize event set-up, which entailed streamlining event production allowing efficiency through departments. - Coordinate production of high definition videos and partner with video production team to encompass client desires and balance the creative layout of developers. - Utilize a range of video formats that include tape, P2, Compact Flash, XDCAM and SD.



Connections Live - A WIPB TV Program

• Muncie, IN

• Segment Producer

  • Jan 2006 - May 2007

  Recruited to develop creative story ideas for live on air segments, utilize documentary style filming to add creative insight to project, and gain experience working in a television studio during live broadcast. Recruited to develop creative story ideas for live on air segments, utilize documentary style filming to add creative insight to project, and gain experience working in a television studio during live broadcast.