Jeff Della Serra
Senior Account Director at BLT Communications, LLC- Claim this Profile
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Bio
Experience
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BLT Communications, LLC
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United States
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Advertising Services
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100 - 200 Employee
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Senior Account Director
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May 2022 - Present
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Account Executive
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Nov 2018 - May 2022
Greater Los Angeles Area - Develop relationships with and manage top-tier streaming, theatrical, and television entertainment clients. (Netflix, Hulu, Amazon Studios/Prime Video, HGTV, etc.) - Supervise a team of producers/project managers to guide creative from conception to final delivery in a variety of mediums, including: print, digital, social, motion/AV, specialty OOH, events/activations. - Manage all aspects of administrative account responsibilities: establishing client rates, providing estimates,… Show more - Develop relationships with and manage top-tier streaming, theatrical, and television entertainment clients. (Netflix, Hulu, Amazon Studios/Prime Video, HGTV, etc.) - Supervise a team of producers/project managers to guide creative from conception to final delivery in a variety of mediums, including: print, digital, social, motion/AV, specialty OOH, events/activations. - Manage all aspects of administrative account responsibilities: establishing client rates, providing estimates, negotiating budgets, tracking internal costs & expenses, reviewing timesheets, and ensuring invoices are issued. - Partner with liaisons in numerous departments (Finance, Finishing, Production, AV, Digital, etc.) throughout the company to streamline workflows and balance conflicting internal and external demands. - Connect with senior management on a weekly basis to provide updates on project statuses, brainstorm initiatives to remain ahead of current trends, and discuss micro and macro company-wide concerns. - Facilitate overarching multi-title deals with major studio partners to guarantee work on an annual basis. - Occasionally handle creative workload (both static and motion assets) to alleviate bandwidth of design teams. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Campaigns NETFLIX: Don’t Look Up, Red Notice, The Adam Project, Stranger Things (S3), Cobra Kai (S3 & S4), Metal Lords, Tick Tick…Boom!, I Am Not Okay With This, Jingle Jangle, The Laundromat, Ma Rainey’s Black Bottom, Marriage Story, Master of None (S3), The Woman in the Window, Tigertail, Trollhunters: Rise of the Titans AMAZON: Coming 2 America, The Tomorrow War, The Expanse (S6), Hotel Transylvania 4 HULU: Life & Beth, Normal People, Reprisal, Solar Opposites, Hillary, Taste The Nation (S1)
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Account Executive
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Sep 2016 - Nov 2018
Greater Los Angeles Area - Supervised accounts for top-tier Theatrical & TV industry studios (Netflix, Disney, Marvel, Paramount, HBO, Hulu, Fox, Focus Features, Sony, AMC, SyFy) - cultivating new & existing client relationships into the agency’s highest-ranking & most profitable. - Produced marketing creative through concept, photo shoots, development, finishing, & production for numerous high profile print & 360 campaigns. Frequently asked to collaborate with interdepartmental teams to produce A/V and digital… Show more - Supervised accounts for top-tier Theatrical & TV industry studios (Netflix, Disney, Marvel, Paramount, HBO, Hulu, Fox, Focus Features, Sony, AMC, SyFy) - cultivating new & existing client relationships into the agency’s highest-ranking & most profitable. - Produced marketing creative through concept, photo shoots, development, finishing, & production for numerous high profile print & 360 campaigns. Frequently asked to collaborate with interdepartmental teams to produce A/V and digital content as well. - Calculated project estimates, negotiated budgets with clients, and provided final approvals on all project expenses. - Led strategy and presentations for new business and project pitches - ensuring delivery within scope, timing, and budget. - Coordinated schedules & trafficked assets between clients, asset management teams, & artists in a fast-paced and deadline driven environment. - Improved and innovated department/company-wide processes to stay abreast of evolving client procedures and emerging technologies. - Provided support for all members of the account executive team as secondary lead on numerous titles, offering additional bandwidth and organizational assistance during periods of high-volume requests. - Oversaw the creative development, planning, & production for Netflix’s San Diego Comic-Con 2017 takeover. Included experiential & environmental design, creative for swag & product giveaways, and coordination with installation and on-site agency teams. Titles encompassed Stranger Things, The Defenders, Bright, and Death Note. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Netflix Key Art Campaigns: Stranger Things (Season 2) ● The Defenders ● Bright ● The Cloverfield Paradox ● Wet Hot American Summer: Ten Years Later ● Collateral ● Requiem ● On My Block Show less
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BLT Communications, LLC
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United States
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Advertising Services
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100 - 200 Employee
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Jr. Account Executive
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Oct 2015 - Sep 2016
Hollywood, CA - Produced A/V, digital, social, and print content from concept kick off through asset delivery. - Communicated with clients on campaign approaches, strategies, and budgeting. - Tracked and maintained job profitabilities across the department, and reported relevant information to department Co-Presidents and SVP during weekly Account Team meetings. - Generated SOW’s and monitored project scopes through development and production. - Supervised client billing and… Show more - Produced A/V, digital, social, and print content from concept kick off through asset delivery. - Communicated with clients on campaign approaches, strategies, and budgeting. - Tracked and maintained job profitabilities across the department, and reported relevant information to department Co-Presidents and SVP during weekly Account Team meetings. - Generated SOW’s and monitored project scopes through development and production. - Supervised client billing and organized complete inventory of budget approvals and expenses. - Collaborated with strategists, producers, creative directors, developers, and other departments within the agency. - Compiled full campaign summaries encompassing creative and financial details. - Audited roughly one million dollars in agency pass-through expenses, and secured full reimbursement for all third party costs. - Proofed creative to ensure all client marketing specs and guidelines were adhered to prior to delivery.
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Team Administrator
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Apr 2015 - Sep 2015
Hollywood, CA
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Commercial Agent Assistant
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Feb 2014 - Apr 2015
Studio City, California - Managed agent’s daily calendar, office phones, email, and casting database. - Liason for clients, casting, advertising agencies, and production companies regarding all auditions and bookings. - Prepared and supervised the execution of all SAG-AFTRA agency contracts. - Oversaw the distribution of client payments. - Led several initiatives to redesign outdated agency processes and streamline interdepartmental communication.
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Assistant Director
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Jun 2011 - Aug 2013
Washington, DC Assistant Director: - Coordinated day-to-day/long term program logistics, marketing, international brochure distribution, and student registration - Hired and supervised Teaching Assistant staff (approx. 18-25 individuals) - Represented DWC at off-site events, receptions, and conferences - Managed program email, phone, website, and social media outlets Professor: - Taught Animation and Advanced Animation (13-20 students per class) - Course encompassed… Show more Assistant Director: - Coordinated day-to-day/long term program logistics, marketing, international brochure distribution, and student registration - Hired and supervised Teaching Assistant staff (approx. 18-25 individuals) - Represented DWC at off-site events, receptions, and conferences - Managed program email, phone, website, and social media outlets Professor: - Taught Animation and Advanced Animation (13-20 students per class) - Course encompassed the history and principles of animation, the basics of Flash, Photoshop, stop motion in FCP 7, and After Effects. Video Blogger: - Shot, produced, and edited a daily video blog for five weeks documenting all aspects of program activity. Show less
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FAMU International
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Jan 2013 - May 2013
Prague, The Capital, Czech Republic - Wrote, produced, shot, and edited a foreign language film on Super 16mm - Workshopped with leading Czech filmmakers through all stages of development, production, and post
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American University
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United States
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Higher Education
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700 & Above Employee
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Program Associate
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Aug 2011 - Dec 2012
Washington, DC Served consecutively as a Community Associate (Fall 2011) and Program Associate (Fall 2012) for the Visual Literacy Learning Community course. Duties included coordinating student work with local non-profit organizations, designing out of classroom programming in conjunction with course curriculum, and leading a 2.5 hour lab alongside the class. Also, freelanced a 1-minute promotional animation explaining what the University College is which is now distributed to prospective American… Show more Served consecutively as a Community Associate (Fall 2011) and Program Associate (Fall 2012) for the Visual Literacy Learning Community course. Duties included coordinating student work with local non-profit organizations, designing out of classroom programming in conjunction with course curriculum, and leading a 2.5 hour lab alongside the class. Also, freelanced a 1-minute promotional animation explaining what the University College is which is now distributed to prospective American University students and screened for staff and faculty within the university. Show less
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Interface Media Group
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Media Production
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1 - 100 Employee
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Intern
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Jun 2012 - Jul 2012
Washington, DC Paid internship in the graphics department of IMG. Assisted in the production of original design material for pharmaceutical short films and political campaign advertisements. Other work included CD cover designs and formatting of company proposals. Primarily used Adobe Photoshop and Adobe Illustrator.
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Freelance Videographer, Editor
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Apr 2012 - May 2012
Washington D.C. Metro Area Shot and edited a video piece documenting the Invisible Children's KONY 2012 Cover the Night event held at the Earth Conservation Corps. Pumphouse facility. Notable guests included Jacob Acaye, Norbert Mao, Martin Mapenduzi, and CEO Ben Keesey.
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Education
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American University
Bachelor's Degree, Film and Media Arts