Experience

Fallon

• United States
• Advertising Services
• 200 - 300 Employee

• Account Director

  • Dec 2021 - Present

  Oversee general strategy, production and profitability of client broadcast, digital, PR and paid/organic social work. Client: Arby'sNotable projects:Arby's x Pusha T Diss McDonald'sArby's VodkaArby's BourbonArby's Missing Menu Meal

• Account Supervisor

  • May 2019 - Nov 2021



Fast Horse

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2018 - Apr 2019

  - Drove creative development, project management, production, and eporting on integrated product launches- Led both earned and paid campaigns featuring a mix of video content creation, influencers, media relations, social media and experiential efforts- Drafted agency scopes, managed budgets and managed client invoicing, including ongoing forecast updates with leadership team- Conducted media training for celebrity talent, as well as drafted campaign key messaging and talking pointsClients: Coca-Cola, Diet Coke, Heineken 0.0, Dunkin’ Show less

• Account Manager

  • Aug 2016 - Feb 2018

  - Owned influencer partnership client strategies, including all negotiations,agent communications, content development, and reporting- Managed planning, vendor partnerships and execution of experientialcampaigns, driving PR and social impressions- Created media lists and pitching strategy, securing top-tier coverage among entertainment, lifestyle and trade news outletsClients: Coca-Cola, Diet Coke, Powerade, Fuze Iced Tea, Fanta, Jack Link's, Marvin Windows, Wholly Guacamole Show less

• Associate

  • Jan 2015 - Aug 2016

• Intern

  • May 2014 - Jan 2015



American Academy of Neurology

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Media and Public Relations Intern

  • May 2013 - May 2014

  - Distributed weekly press releases and maintained media distribution lists containing more than 1000 reporters from top news outlets - Contributed to media efforts that won a 2014 MN PRSA Classics Award in Nonprofit Media Relations - Monitored media coverage and produced monthly and quarterly coverage reports for internal communications teams - Distributed weekly press releases and maintained media distribution lists containing more than 1000 reporters from top news outlets - Contributed to media efforts that won a 2014 MN PRSA Classics Award in Nonprofit Media Relations - Monitored media coverage and produced monthly and quarterly coverage reports for internal communications teams



Girl Scouts River Valleys

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Public Relations Intern

  • May 2013 - Aug 2013

  - Developed monthly media coverage reports - Pitched local newspapers and magazines stories on Girl Scout Gold Award recipients, placing articles in nearly 30 Minnesota publications - Interviewed Girl Scouts and troop leaders to produce weekly blog posts for Girl Scouts of MN website - Developed monthly media coverage reports - Pitched local newspapers and magazines stories on Girl Scout Gold Award recipients, placing articles in nearly 30 Minnesota publications - Interviewed Girl Scouts and troop leaders to produce weekly blog posts for Girl Scouts of MN website



University of Minnesota

• United States
• Higher Education
• 700 & Above Employee

• Promotions Assistant - Gopher Sports Marketing

  • Aug 2012 - May 2013

  - Led teams of five to eight interns in executing in-game promotions for more than 35 University of Minnesota sporting events - Organized national anthem and halftime performances for all women's home basketball games and women's soccer games - Designed promotional flyers and posters for game-specific promos - Worked with local vendors to create giveaway items for fans - Led teams of five to eight interns in executing in-game promotions for more than 35 University of Minnesota sporting events - Organized national anthem and halftime performances for all women's home basketball games and women's soccer games - Designed promotional flyers and posters for game-specific promos - Worked with local vendors to create giveaway items for fans