Tod Szewczyk
Director of Digital Marketing Strategy at Perficient- Claim this Profile
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Bio
LinkedIn User
I got the privilege of meeting Tod while at Publicis helping coordinate cross collaboration between different innovation/ emerging technology teams. One of our priorities was developing an innovation lab template across the holding company so we could pool the best thinking from various kinds of labs and innovation spaces. The results are being used to reimagine the NYC lab space currently being built out and hopefully future labs/ workshops in different markets. The lab Tod helped design, build and operate at Leo Burnett in Chicago is one of the most impressive I've seen in my career. I could tell that it was a much-loved space by employees and clients. The amount of effort he put into curation of the space was impressive the tech was always getting updated and editorial that went along with it was excellent. On top of that he had one of the best running and read email newsletters across Publicis Groupe without fail it came daily which is a feat given how busy Tod and his team was daily. Apart from the lab I found he has a great ability to pull people together from across the holding company and put them to work on a common client objective. I hope we get to cross paths again.
Cliff Schwandner
Tod worked on my Leo Burnett Digital Team and was through-and-through a great partner. Tod is immensely strategic, smart as a whip, highly skilled operationally and always has a current and future-forward view of new and emerging technologies and their potential and relevance to brands, their purpose in people’s lives and in driving commerce / building businesses. Beyond the depth and breadth of Tod's keen subject matter expertise, Tod is also a well-respected manager and a true professional who does everything with integrity, creativity and with an innovative eye. Tod was frequently and very successfully in front of C-Level clients exuding confidence and building trust in his expertise. Tod was a great business partner to me for many years who brought invaluable wisdom, a tireless work ethic, foresight and solid business acumen in helping me to lead our clients to smart digital activation and maturity. Tod is also a genuinely nice and decent person who I admire greatly - both personally and professionally.
LinkedIn User
I got the privilege of meeting Tod while at Publicis helping coordinate cross collaboration between different innovation/ emerging technology teams. One of our priorities was developing an innovation lab template across the holding company so we could pool the best thinking from various kinds of labs and innovation spaces. The results are being used to reimagine the NYC lab space currently being built out and hopefully future labs/ workshops in different markets. The lab Tod helped design, build and operate at Leo Burnett in Chicago is one of the most impressive I've seen in my career. I could tell that it was a much-loved space by employees and clients. The amount of effort he put into curation of the space was impressive the tech was always getting updated and editorial that went along with it was excellent. On top of that he had one of the best running and read email newsletters across Publicis Groupe without fail it came daily which is a feat given how busy Tod and his team was daily. Apart from the lab I found he has a great ability to pull people together from across the holding company and put them to work on a common client objective. I hope we get to cross paths again.
Cliff Schwandner
Tod worked on my Leo Burnett Digital Team and was through-and-through a great partner. Tod is immensely strategic, smart as a whip, highly skilled operationally and always has a current and future-forward view of new and emerging technologies and their potential and relevance to brands, their purpose in people’s lives and in driving commerce / building businesses. Beyond the depth and breadth of Tod's keen subject matter expertise, Tod is also a well-respected manager and a true professional who does everything with integrity, creativity and with an innovative eye. Tod was frequently and very successfully in front of C-Level clients exuding confidence and building trust in his expertise. Tod was a great business partner to me for many years who brought invaluable wisdom, a tireless work ethic, foresight and solid business acumen in helping me to lead our clients to smart digital activation and maturity. Tod is also a genuinely nice and decent person who I admire greatly - both personally and professionally.
LinkedIn User
I got the privilege of meeting Tod while at Publicis helping coordinate cross collaboration between different innovation/ emerging technology teams. One of our priorities was developing an innovation lab template across the holding company so we could pool the best thinking from various kinds of labs and innovation spaces. The results are being used to reimagine the NYC lab space currently being built out and hopefully future labs/ workshops in different markets. The lab Tod helped design, build and operate at Leo Burnett in Chicago is one of the most impressive I've seen in my career. I could tell that it was a much-loved space by employees and clients. The amount of effort he put into curation of the space was impressive the tech was always getting updated and editorial that went along with it was excellent. On top of that he had one of the best running and read email newsletters across Publicis Groupe without fail it came daily which is a feat given how busy Tod and his team was daily. Apart from the lab I found he has a great ability to pull people together from across the holding company and put them to work on a common client objective. I hope we get to cross paths again.
Cliff Schwandner
Tod worked on my Leo Burnett Digital Team and was through-and-through a great partner. Tod is immensely strategic, smart as a whip, highly skilled operationally and always has a current and future-forward view of new and emerging technologies and their potential and relevance to brands, their purpose in people’s lives and in driving commerce / building businesses. Beyond the depth and breadth of Tod's keen subject matter expertise, Tod is also a well-respected manager and a true professional who does everything with integrity, creativity and with an innovative eye. Tod was frequently and very successfully in front of C-Level clients exuding confidence and building trust in his expertise. Tod was a great business partner to me for many years who brought invaluable wisdom, a tireless work ethic, foresight and solid business acumen in helping me to lead our clients to smart digital activation and maturity. Tod is also a genuinely nice and decent person who I admire greatly - both personally and professionally.
LinkedIn User
I got the privilege of meeting Tod while at Publicis helping coordinate cross collaboration between different innovation/ emerging technology teams. One of our priorities was developing an innovation lab template across the holding company so we could pool the best thinking from various kinds of labs and innovation spaces. The results are being used to reimagine the NYC lab space currently being built out and hopefully future labs/ workshops in different markets. The lab Tod helped design, build and operate at Leo Burnett in Chicago is one of the most impressive I've seen in my career. I could tell that it was a much-loved space by employees and clients. The amount of effort he put into curation of the space was impressive the tech was always getting updated and editorial that went along with it was excellent. On top of that he had one of the best running and read email newsletters across Publicis Groupe without fail it came daily which is a feat given how busy Tod and his team was daily. Apart from the lab I found he has a great ability to pull people together from across the holding company and put them to work on a common client objective. I hope we get to cross paths again.
Cliff Schwandner
Tod worked on my Leo Burnett Digital Team and was through-and-through a great partner. Tod is immensely strategic, smart as a whip, highly skilled operationally and always has a current and future-forward view of new and emerging technologies and their potential and relevance to brands, their purpose in people’s lives and in driving commerce / building businesses. Beyond the depth and breadth of Tod's keen subject matter expertise, Tod is also a well-respected manager and a true professional who does everything with integrity, creativity and with an innovative eye. Tod was frequently and very successfully in front of C-Level clients exuding confidence and building trust in his expertise. Tod was a great business partner to me for many years who brought invaluable wisdom, a tireless work ethic, foresight and solid business acumen in helping me to lead our clients to smart digital activation and maturity. Tod is also a genuinely nice and decent person who I admire greatly - both personally and professionally.
Credentials
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Mini-MBA: Digital Marketing
Rutgers Business SchoolSep, 2020- Nov, 2024
Experience
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Perficient
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Director of Digital Marketing Strategy
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Dec 2022 - Present
As the Director of Digital Marketing Strategy, I drive, manage, and evolve digital marketing strategy for top clients, as well as for Perficient within B2B and B2C markets. My focus is to evangelize the latest trends in marketing technologies, methodologies, processes, and measured results across the digital marketing landscape with a particular focus on core capabilities of Customer Journeys, SEO, Paid Search, Marketing Automation, Analytics, Paid Media, Email, Conversion Rate Optimization… Show more As the Director of Digital Marketing Strategy, I drive, manage, and evolve digital marketing strategy for top clients, as well as for Perficient within B2B and B2C markets. My focus is to evangelize the latest trends in marketing technologies, methodologies, processes, and measured results across the digital marketing landscape with a particular focus on core capabilities of Customer Journeys, SEO, Paid Search, Marketing Automation, Analytics, Paid Media, Email, Conversion Rate Optimization, and Content Marketing. In this role, I help drive the vision and prioritization for developing new capabilities, particularly marketing data solutions and digital marketing evaluation frameworks, that Perficient can effectively bring to market as the digital marketing landscape continues to evolve. In addition, I lead the development and sharing of strategic insights and expertise in the latest digital marketing trends across data, technology and media to establish Perficient Digital Marketing as a sought-after leader and innovator, and utilize that strategic expertise to create innovating and industry-leading solutions for Perficient’s largest and most strategic clients and pursuits. Show less As the Director of Digital Marketing Strategy, I drive, manage, and evolve digital marketing strategy for top clients, as well as for Perficient within B2B and B2C markets. My focus is to evangelize the latest trends in marketing technologies, methodologies, processes, and measured results across the digital marketing landscape with a particular focus on core capabilities of Customer Journeys, SEO, Paid Search, Marketing Automation, Analytics, Paid Media, Email, Conversion Rate Optimization… Show more As the Director of Digital Marketing Strategy, I drive, manage, and evolve digital marketing strategy for top clients, as well as for Perficient within B2B and B2C markets. My focus is to evangelize the latest trends in marketing technologies, methodologies, processes, and measured results across the digital marketing landscape with a particular focus on core capabilities of Customer Journeys, SEO, Paid Search, Marketing Automation, Analytics, Paid Media, Email, Conversion Rate Optimization, and Content Marketing. In this role, I help drive the vision and prioritization for developing new capabilities, particularly marketing data solutions and digital marketing evaluation frameworks, that Perficient can effectively bring to market as the digital marketing landscape continues to evolve. In addition, I lead the development and sharing of strategic insights and expertise in the latest digital marketing trends across data, technology and media to establish Perficient Digital Marketing as a sought-after leader and innovator, and utilize that strategic expertise to create innovating and industry-leading solutions for Perficient’s largest and most strategic clients and pursuits. Show less
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August Jackson
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United States
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Advertising Services
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1 - 100 Employee
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Executive Vice President, Digital Engagement
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Sep 2020 - Nov 2022
Applied digital marketing leadership and emerging technology expertise to raise the bar following the agency's pivot from live to virtual events. Report to CEO as member of senior leadership team for this experiential marketing agency. • Established agency digital strategy for virtual events by architecting and launching scalable immersive event web portals, utilizing WebGL technology combined with broadcast capabilities, driving engagement rates 4x over traditional B2B communications… Show more Applied digital marketing leadership and emerging technology expertise to raise the bar following the agency's pivot from live to virtual events. Report to CEO as member of senior leadership team for this experiential marketing agency. • Established agency digital strategy for virtual events by architecting and launching scalable immersive event web portals, utilizing WebGL technology combined with broadcast capabilities, driving engagement rates 4x over traditional B2B communications, providing significant client savings, and achieving multi-million dollar revenue targets for agency • Yale University: Responsible for delivering virtual portal for Yale's $7B capital campaign kickoff in October 2021 by designing information architecture, creating a scalable online portal to house 15 separate broadcasts, 10-360-degree videos, a content recommendation engine, custom photo booth, and a private social network, driving 3X engagement with 150k alumni • Constellation Brands: Established an online portal built in WebGL featuring brand and broadcast rooms for presentations and keynotes, replacing the Constellation Brands' in-person distributor conference, converting 98% of the audience from the event site to the brand hub, and generating 4x engagement rates with 2021 marketing assets on the immersive site • Elkay Manufacturing: Designed and scaled an online portal to function as a product catalog and demo tool for cross-selling in presentations with Home Depot and Lowes, producing 2K acquisition leads and 77K media impressions, navigating kitchen and bath manufacturers away from trade shows to a sustainable, virtual destination built in WebGL Show less Applied digital marketing leadership and emerging technology expertise to raise the bar following the agency's pivot from live to virtual events. Report to CEO as member of senior leadership team for this experiential marketing agency. • Established agency digital strategy for virtual events by architecting and launching scalable immersive event web portals, utilizing WebGL technology combined with broadcast capabilities, driving engagement rates 4x over traditional B2B communications… Show more Applied digital marketing leadership and emerging technology expertise to raise the bar following the agency's pivot from live to virtual events. Report to CEO as member of senior leadership team for this experiential marketing agency. • Established agency digital strategy for virtual events by architecting and launching scalable immersive event web portals, utilizing WebGL technology combined with broadcast capabilities, driving engagement rates 4x over traditional B2B communications, providing significant client savings, and achieving multi-million dollar revenue targets for agency • Yale University: Responsible for delivering virtual portal for Yale's $7B capital campaign kickoff in October 2021 by designing information architecture, creating a scalable online portal to house 15 separate broadcasts, 10-360-degree videos, a content recommendation engine, custom photo booth, and a private social network, driving 3X engagement with 150k alumni • Constellation Brands: Established an online portal built in WebGL featuring brand and broadcast rooms for presentations and keynotes, replacing the Constellation Brands' in-person distributor conference, converting 98% of the audience from the event site to the brand hub, and generating 4x engagement rates with 2021 marketing assets on the immersive site • Elkay Manufacturing: Designed and scaled an online portal to function as a product catalog and demo tool for cross-selling in presentations with Home Depot and Lowes, producing 2K acquisition leads and 77K media impressions, navigating kitchen and bath manufacturers away from trade shows to a sustainable, virtual destination built in WebGL Show less
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Leo Burnett
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United States
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Advertising Services
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700 & Above Employee
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VP / Director of Emerging Technology & Digital Strategy
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Jul 2016 - Mar 2020
Entrepreneurial digital marketing innovation leader with proven wins and proven track record, ascended from role establishing groundbreaking operations methodologies to become an innovation champion, thought leader and a successful client partner. • Oversaw a team of 3 digital and experienced strategists, presenting a competitive digital and data transformation pitch built on Adobe Experience Cloud, winning a $20M Digital Agency of Record assignment for a Fortune 200 brand • Developed… Show more Entrepreneurial digital marketing innovation leader with proven wins and proven track record, ascended from role establishing groundbreaking operations methodologies to become an innovation champion, thought leader and a successful client partner. • Oversaw a team of 3 digital and experienced strategists, presenting a competitive digital and data transformation pitch built on Adobe Experience Cloud, winning a $20M Digital Agency of Record assignment for a Fortune 200 brand • Developed bespoke B2C digital marketing innovation Point of View series, providing analysis of emerging technologies and digital strategy trends utilized to inspire business cases, and PoCs for Fortune 500 brands • Utilized data from data modeling, quantitative analysis, and research, operationalizing a mobile marketing loyalty program for a Fortune 200 brand, leveraging image recognition and Google’s Vision API to generate $5M in monthly earn events • Provided strategic direction and oversaw the build-out for Coca-Cola's digital innovation "Future of Commerce" experience at the KO Lab • Constructed creative agency engagement with Google, becoming a top partner with early access to Beta tools, earning the distinction as #1 agency • Recognized as one of the first agencies to participate in Google’s Creative Partnership plan, creating the editorial plan, establishing key metrics and KPIs, and authoring quarterly reports delivered to agency executive team • Trained and inspired an 80-member strategy team, becoming Google tools SMEs for data mining and analytics for online video, SEO, and SEM, producing several high-quality, top-performing, and award-winning (Ogilvy ARF Gold) brand YouTube videos • Directly responsible for overseeing a 3x digital innovation lab expansion, identifying business cases, and growing relationships with client brand teams and internal stakeholders through emerging technology
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VP / Director of Emerging Technology & Innovation
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Jul 2012 - Jul 2016
I built LBSparc, an innovation lab featuring state-of-the-art technology used to test, explore and create – and achieve win-win results in the shopper marketing space for Arc Worldwide. • Integral in driving 6-figure annual growth by building the Retail Innovation Lab (LBSparc) for Arc Worldwide, allowing for engagement with brand clients and internal stakeholders around state-of-the-art technology used for delivering sales, results, and impact in the shopper marketing space •… Show more I built LBSparc, an innovation lab featuring state-of-the-art technology used to test, explore and create – and achieve win-win results in the shopper marketing space for Arc Worldwide. • Integral in driving 6-figure annual growth by building the Retail Innovation Lab (LBSparc) for Arc Worldwide, allowing for engagement with brand clients and internal stakeholders around state-of-the-art technology used for delivering sales, results, and impact in the shopper marketing space • Pioneered a first-of-its-kind B2B marketing partnership for Arc Worldwide with Thinfilm Electronics, providing agency technical teams and brand marketers with exclusive access to proprietary NFC technology • Worked with MillerCoors to achieve flagship store results in 2 small market retail activations, establishing a unique digital experience utilizing an interactive table to attract shoppers to understand new brand identity and drive sales • Collaborated with Coca-Cola working as an innovative subject matter expert, providing engaging sensory technology for Coke’s KO Lab, and insight and leadership on partnerships with start-ups
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Director of Production Consulting & Creator of Digital Innovation Communications Platform
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Jul 2010 - Jul 2012
I enabled scalable innovation delivery to our clients around the globe, and up-leveled our digital acumen, by launching Leovative – an online innovation communications platform featuring curated content that shared digital trends company-wide. • Recruited and built a 14-member Production Consulting team, instilling transparency throughout the buying process, utilizing project management best practices and a professional services approach providing insights, and saving clients millions… Show more I enabled scalable innovation delivery to our clients around the globe, and up-leveled our digital acumen, by launching Leovative – an online innovation communications platform featuring curated content that shared digital trends company-wide. • Recruited and built a 14-member Production Consulting team, instilling transparency throughout the buying process, utilizing project management best practices and a professional services approach providing insights, and saving clients millions of dollars while retaining creativity • Responsible for the creation of the editorial calendar and launching and publishing Leovative, a global insight platform featuring curated digital marketing content, enabling digital innovation delivery at scale • Hosted events in London, Detroit, and Chicago, influencing Creatives and Strategists to collaborate with 20+ innovative vendors, driving 6-figure annual sales and business development growth
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Senior Sourcing Manager & Creator of Sourcing Partnerships
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Jul 2002 - Jul 2010
In my first role with this global advertising agency, I pioneered a procurement infrastructure still in place today that leveraged high-volume negotiations to save Fortune 500 clients millions and introduced unified purchasing standards to bridge the creative-business divide. This procurement framework prepared the agency well in advance of the 2008 economic recession to become cost-conscious. • Led in saving a $100M+ account $15M annually, generating $10M through new finance and… Show more In my first role with this global advertising agency, I pioneered a procurement infrastructure still in place today that leveraged high-volume negotiations to save Fortune 500 clients millions and introduced unified purchasing standards to bridge the creative-business divide. This procurement framework prepared the agency well in advance of the 2008 economic recession to become cost-conscious. • Led in saving a $100M+ account $15M annually, generating $10M through new finance and procurement processes, and the additional $5M+ by establishing groundbreaking strategic sourcing partnerships • Oversaw the development of a procurement infrastructure, driving the savings of millions of dollars for Fortune 500 clients
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RR Donnelley
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United States
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Advertising Services
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700 & Above Employee
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Sr. Account Management Specialist
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Sep 1998 - Jul 2002
Recognized for outstanding performance, exceeding all performance goals and providing superior client service. Grew commercial printing desk, significantly reduced organizational costs, and collaborated with peers and senior leadership to facilitate timely assignment objectives. As Customer Service Representative, assisted clients through Initial Public Offerings. Recognized for outstanding performance, exceeding all performance goals and providing superior client service. Grew commercial printing desk, significantly reduced organizational costs, and collaborated with peers and senior leadership to facilitate timely assignment objectives. As Customer Service Representative, assisted clients through Initial Public Offerings.
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Education
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Columbia College Chicago
B.A., TV Production, Music Composition & Fiction Writing
Community
