Experience

CityLife Residential

• United States
• Real Estate
• 1 - 100 Employee

• Chief Marketing Officer

  • Feb 2023 - Present



Clear Away Clutter

• Irwin, Pennsylvania

• Owner

  • Sep 2012 - Present

  Simplify, Organize, Succeed. At Clear Away Clutter, we can help to organize your home & basement, office, or garage. We also offer downsizing or relocation services. Simplify, Organize, Succeed. At Clear Away Clutter, we can help to organize your home & basement, office, or garage. We also offer downsizing or relocation services.



AR&D

• Pittsburgh, Pennsylvania, United States

• Chief Marketing Services Officer, Senior Consultant, and Social Media & Digital Content Expert

  • Mar 2014 - Feb 2023

  *Designed customized branding, social media, and marketing training for large segment of Hilton Hotels & Resorts properties. *Provided consultation to Chase Credit Cards marketing team for ways to use research data to develop engaging, on brand content across multiple social media and digital platforms. *Speaker for annual convention attended by marketing professionals from across the country. 2022 presentation focused on creating social media and digital efforts for advertising and marketing purposes. *Authored in-depth company playbooks on key topics of Brand Building, Designing a Successful Brand Ambassador Program, and Creating Social Media and Digital Content. *Trained approximately 3,000 journalists nationwide. Training included multi-platform content strategy development, best practices, understanding digital data to increase content engagement and reach, and innovative ways to significantly increase social media followers. *Planned and presented 50+ regional training sessions for content creators who produced stories and campaigns for multiple platforms. *Consulted 100+ television stations across the country in brand building, communications, marketing, advertising, and social / digital efforts. *Developed innovative brand and marketing strategies (based on research analysis) for school districts and campuses. *Trained school district leadership teams, communication professionals, and educators on effective storytelling and how to create engaging cross-platform content. *Spearheaded weekly newsletter focused specifically on new social media and digital features and trends; distributed to all company clients. Show less



The E.W. Scripps Company

• United States
• Media Production
• 700 & Above Employee

• Director of Creative Services - KMGH-TV, Azteca Colorado, TheDenverChannel.com

  • Dec 2011 - Mar 2014

  *Led a creative team comprised of 14 people. *Responsible for all team efforts in the areas of Marketing, Advertising, Promotion, Social Media, Graphic Design, Photography (print, video and digital), Client Production Services, Programming, and Community Outreach. *Developed and executed highly successful branding campaigns and marketing concepts for English and Spanish language platforms as well as New Media. *Developed successful Client Production team (English, Spanish, and Digital), which significantly increased non-traditional revenue and strengthened station brand for sales department efforts. Marketing & Branding Highlights: Created and executed an advanced, uniformed station brand for all three media sources across multiple platforms. Responsible for plan creation and all communication across multiple departments. Led team in groundbreaking, non-traditional marketing campaign in the area of social networking. First local television station in the country to execute a strategy for marketing on Facebook. Developed and executed a highly successful branding campaign across multiple platforms for 7NEWS Now launching the morning newscast to a first-place rating within eight (8) months. The campaign was used as a model for stations across the country by a leading research company. Created a cohesive branding and marketing plan for Storm Shield APP and 7NEWS Chief Meteorologist Mike Nelson that spanned all platforms. Increased station app downloads to the highest level in company history; used as a model for all stations within the E. W. Scripps media company. Show less



S&P Global

• United States
• Financial Services
• 700 & Above Employee

• Director of Creative Services - KMGH-TV, Azteca Colorado, TheDenverChannel.com

  • Nov 2010 - Dec 2011



S&P Global

• United States
• Financial Services
• 700 & Above Employee

• Certified Lean Six Sigma Black Belt

  • 2008 - 2010

  *Earned Six Sigma Black Belt Certification in 2010. Led two successful year-long projects: one saving The McGraw-Hill Companies over $965K annually; the other increasing revenue $970K annually.*Also earned certification in Lean Six Sigma; trained in Hoshin Kanri and Kaizen Blitz. Highly specialized skills in establishing effective processes that eliminate errors and increase employee productivity. *Responsible for deployment of first-ever Business Process Management program within the broadcast division of The McGraw-Hill Companies.*Mentored one (1) Black Belt and four (4) Green Belt Leads in multiple divisions of The McGraw-Hill Companies: Education and Information & Media.*Appointed Communication Manager for the Broadcast Division – responsible for all communication regarding program implementation and project updates. Reported directly to the President of the Broadcast Division. Show less

• Senior Executive Producer

  • 2006 - 2008

• Executive Producer

  • 2003 - 2006



The New York Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Executive Producer

  • Aug 2001 - Aug 2003

• Senior Producer

  • Mar 2001 - Aug 2001

• 11PM Producer

  • Jul 1999 - Mar 2001



Raycom Media

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Producer, Series Reporter

  • Jan 1998 - Jul 1999



LIN Television

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Producer, Associate Producer, Series Producer/Reporter

  • Sep 1997 - Jan 1998