Steven McKenna
Vice President of Sales & Live Events Northfork & The Hamptons at Times Review Newsgroup- Claim this Profile
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Bio
Jeremy Alicandri
Steve created a highly effective advertising and marketing strategy for the Habberstad Auto Group during his tenure at the Long Island Press. He helped us build our brand both online and offline, and he truly aided our understanding of the Long Island market. Steve is a knowledgeable, genuine, and forward-thinking executive that is a pleasure to both know and also work with.
Michael Castonguay
Steven was responsible for significant growth into new categories while GM at the Long Island Press. He was a major contributor in launching an automotive section, developing a supplied insert program and relaunching a web product, all of which were previously non-existent or marginal. These three initiatives alone contributed to significant revenue growth for the Long Island Press within their first year. In addition, Steve's level of professionalism and business acumen made him a great colleague. I would highly recommend Steve's services especially within a turnaround or start-up environment.
Jeremy Alicandri
Steve created a highly effective advertising and marketing strategy for the Habberstad Auto Group during his tenure at the Long Island Press. He helped us build our brand both online and offline, and he truly aided our understanding of the Long Island market. Steve is a knowledgeable, genuine, and forward-thinking executive that is a pleasure to both know and also work with.
Michael Castonguay
Steven was responsible for significant growth into new categories while GM at the Long Island Press. He was a major contributor in launching an automotive section, developing a supplied insert program and relaunching a web product, all of which were previously non-existent or marginal. These three initiatives alone contributed to significant revenue growth for the Long Island Press within their first year. In addition, Steve's level of professionalism and business acumen made him a great colleague. I would highly recommend Steve's services especially within a turnaround or start-up environment.
Jeremy Alicandri
Steve created a highly effective advertising and marketing strategy for the Habberstad Auto Group during his tenure at the Long Island Press. He helped us build our brand both online and offline, and he truly aided our understanding of the Long Island market. Steve is a knowledgeable, genuine, and forward-thinking executive that is a pleasure to both know and also work with.
Michael Castonguay
Steven was responsible for significant growth into new categories while GM at the Long Island Press. He was a major contributor in launching an automotive section, developing a supplied insert program and relaunching a web product, all of which were previously non-existent or marginal. These three initiatives alone contributed to significant revenue growth for the Long Island Press within their first year. In addition, Steve's level of professionalism and business acumen made him a great colleague. I would highly recommend Steve's services especially within a turnaround or start-up environment.
Jeremy Alicandri
Steve created a highly effective advertising and marketing strategy for the Habberstad Auto Group during his tenure at the Long Island Press. He helped us build our brand both online and offline, and he truly aided our understanding of the Long Island market. Steve is a knowledgeable, genuine, and forward-thinking executive that is a pleasure to both know and also work with.
Michael Castonguay
Steven was responsible for significant growth into new categories while GM at the Long Island Press. He was a major contributor in launching an automotive section, developing a supplied insert program and relaunching a web product, all of which were previously non-existent or marginal. These three initiatives alone contributed to significant revenue growth for the Long Island Press within their first year. In addition, Steve's level of professionalism and business acumen made him a great colleague. I would highly recommend Steve's services especially within a turnaround or start-up environment.
Experience
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Times Review Newsgroup
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Vice President of Sales & Live Events Northfork & The Hamptons
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May 2022 - Present
In 1857, The Suffolk Times began serving the North Fork as a weekly newspaper. The publication’s commitment to both journalistic excellence and the community became the cornerstone of Times Review Media Group, a trusted news organization that now also includes Riverhead News- Review, Shelter Island Reporter and northforker magazines and website. MISSION Times Review Media Group’s mission is to serve the communities where we live and work – providing quality news coverage and lifestyle features for valued readers. As community members ourselves, we demand the kind of service we deliver: factual, timely, concise, award-winning news coverage supported by an advertiser base that matters most to our readership. REACH Our coverage area stretches from Wading River along the entire North Fork to include Riverhead, Southold and Shelter Island. Times Review Media Group offers several ways for your business to connect with customers through print and digital opportunities. Websites include: timesreview.com northforker.com suffolktimes.com riverheadnewsreview.com sireporter.com
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The Village Voice
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New York, NY
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Chief Revenue Officer (CRO)
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Jul 2021 - May 2022
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Dan's Hamptons Media
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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CEO & Publisher - Dan's Hamptons Media
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Jan 2018 - Jul 2020
Directed & revived the Hampton’s leading multi-media company including Dan’s Papers, Avenue Magazine, Behind the Hedges, DansPapers.com, BehindtheHedges.com, DanielleHamptons.com, DansList.com, Best of the Best, Dan’s 360 Video. End to End responsibility for all thirteen of Dan’s Hamptons Media Events. Achieved top sales results through evaluation, training, and development of Account Executives. Spearheaded all facets of fiscal reporting and yearly budgetary planning/oversight in a highly professional manner.
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Publisher, Dan's Hamptons Media
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Nov 2012 - Jul 2018
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Poptent
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United States
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Media Production
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1 - 100 Employee
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East Coast Director of Sales, Video Marketing Solutions
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Feb 2012 - Nov 2012
Manage East Coast Sales Team for video solutions company that works with top global brands and agencies. Support sales efforts through collaborating with internal marketing, legal, production and integration teams. Developed and maintained key business relationships with media agencies, creative agencies and clients. Ensure the execution of programs to maximize long-term client satisfaction. Key Accomplishments: • Negotiated and closed a one-year exclusive strategic partnership with Edelman, leading to revenue growth. • Led sales team to meet and exceed first and second quarter advertising revenue goals, resulting in three Account Executives achieving placement in Top Five in entire company. • Negotiated and sold a successful deal with Dannon to produce Super Bowl commercial that led to highest market share increase in Dannon’s history, a #10 rank on Facebook Super Bowl Ad Meter, over three million views and “A” grade from Kellogg School Super Bowl Advertising Review.
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Long Island Press
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New York
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GM - Head of Sales
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Oct 2008 - Feb 2012
General Manager of the Long Island Press, & LongIslandPress.com, print, interactive, sponsorships, & niche events. Managed daily operations, including sales and ad serving. Led development and execution of growth strategy. Supervised, coached and mentored an interactive sales team of 10. • Played a key role in business achieving Press Club of Long Island’s ranking of #1 Website in Long Island and 2nd place in SNA’s National Newspaper of the Year/General Excellence for 2011. General Manager of the Long Island Press, & LongIslandPress.com, print, interactive, sponsorships, & niche events. Managed daily operations, including sales and ad serving. Led development and execution of growth strategy. Supervised, coached and mentored an interactive sales team of 10. • Played a key role in business achieving Press Club of Long Island’s ranking of #1 Website in Long Island and 2nd place in SNA’s National Newspaper of the Year/General Excellence for 2011.
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Newsday Media Group
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United States
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Newspaper Publishing
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700 & Above Employee
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Advertising Sales Director Major Retail Direct Marketing
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Jan 2000 - Jun 2008
Developed and managed National Account Executive team in the selling and promotion of interactive and cross media products to clients and ad agencies with annual sales of $100 million+. Served as liaison for Tribune Media Net national sales arm with Top 25 national retailers. Managed all aspects of accounts including strategic development, tactical recommendations, interactive execution, cross media and niche publication campaigns. Served as Sales Director for high end luxury publication, Distinction Magazine. Created and sold a range of distinctive advertising opportunities including detached cards, innovation ads, circular wraps, express P&D, Direct Delivery Plus and Topper programs.• Recognized for outstanding work with Newsday’s Publishers Award for Excellence in 2005.
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Sr Manager, Business Administration
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Jan 1990 - Jan 2000
Directed a staff of 12, responsible for contracts, incentives, budgeting and analysis, financial reporting, client presentations and research data for Retail, Classified and National Advertising.
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Education
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1988 - 1990
SUNY Oneonta
Accounting -
1990 - 1992
State University of New York College at Old Westbury
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1984 - 1988
west babylon senior
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