General Manager

• Jul 2016 - Present

National General Manager of Bastion Amplify and Head of PR, overseeing PR strategy and thinking, staff management, operations and processes.

Group Account Director

• Oct 2015 - Jul 2016

As head of Bastion Effect's property division, I drive revenue for the business and results for clients. I've overseen successful campaigns for World Class Land, Mirvac, Cbus Property, Bates Smart, Charter Hall, Neometro, Piccolo, Riverlee, Golden Age Group and many other property developers and asset managers. A highlight? Launching Australia 108, the tallest tower in the Southern Hemisphere, achieving more than $1 million worth of coverage in the first day. At Bastion Effect we oversee a variety of services including: • Communications strategy • Media relations • Digital campaigns• Social media • Issues management • Brand positioning • Business profiling • Event management • Copywriting

Account Director

• Oct 2013 - Sep 2015

General Manager

• Jan 2020 - Present

Bastion Amplify and Bastion Asia are integrated communications agencies targeting western and eastern audiences. As General Manager I oversee the operations, people and growth of each business, while also specialising in crafting integrated property marketing campaigns within our specialist Property & Business division. Bastion Amplify and Bastion Asia are integrated communications agencies targeting western and eastern audiences. As General Manager I oversee the operations, people and growth of each business, while also specialising in crafting integrated property marketing campaigns within our specialist Property & Business division.

Senior Account Manager

• May 2011 - Oct 2013

PR Edge is a Melbourne-based consumer marketing public relations agency. Overseeing an initial team of two on Sensis, I helped double the account and played a key role in the agency winning the wider Telstra business. PR Edge is a Melbourne-based consumer marketing public relations agency. Overseeing an initial team of two on Sensis, I helped double the account and played a key role in the agency winning the wider Telstra business.

National Online Content Editor - Fashion & Entertainment

• Apr 2010 - Feb 2011

NovaFM is a national Australian radio station owned by DMG Radio with local stations in Sydney, Brisbane, Melbourne, Adelaide and Perth.This role encompassed:- Writing and editing all fashion and entertainment web copy syndicated across the national website. This included interviews, attending events, monitoring breaking news and creating clickable photo galleries.- Developing social media strategies primarily on Facebook and Twitter.- Managing related station-specific content in the fashion and entertainment pillars, liaising with state-based content editors to ensure consistency of content, tone and accuracy.- Developing style guide to ensure consistency across all five station homepages and maximisation of SEO.

Freelance Journalist

• Jan 2010 - Sep 2010

Duties also included relief editing at this community weekly newspaper. Duties also included relief editing at this community weekly newspaper.

Olympic Administration Assistant

• Oct 2009 - Apr 2010

Centerplate is one of the US' leading hospitality companies, responsible for providing food and beverage services primarily at sporting venues and major sporting events in North America.The Olympic Administration Assistant provided key office support to the operations and staff based at BC Place during the 2010 Vancouver Winter Olympics.This included:- Arranging transportation and accommodation for US-based staff working at the Olympics, including VIP staff.- Assisting general manager in day-to-day operations.- Ensuring office ran smoothly, including during lock-down.- Interviewing hospitality staff and assisting HR with day-to-day duties.

Contract Journal News Reporter

• Mar 2009 - Dec 2009

Contract Journal was a highly respected B2B construction magazine covering building matters in the United Kingdom. It also had a related website and blogs.As News Reporter I wrote news and features on the construction industry for the website and magazine. This included covering court, sustainability, Crossrail and the London 2012 Olympics. I maintained an enjoyable blog on World Construction, attending an international conference on innovations in concrete in New York at Columbia University.

Archive Editor

• 2008 - 2008

Fashion and Entertainment

• 2006 - 2007

Senior Journalist

• 2005 - 2006

Senior journalist across a range of Leader Newspapers Senior journalist across a range of Leader Newspapers

Journalist

• 2002 - 2005

Cadet journalist to graded journalist. Cadet journalist to graded journalist.