Andrew Geisler

Senior Data Analyst at WarnerMedia
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Contact Information
us****@****om
(386) 825-5501
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Credentials

  • Bayesian Statistics: From Concept to Data Analysis
    Coursera
    May, 2020
    - Nov, 2024
  • Regression Models
    Coursera Course Certificates
    Dec, 2016
    - Nov, 2024
  • Statistical Inference
    Coursera Course Certificates
    Nov, 2016
    - Nov, 2024
  • A/B Testing in R
    DataCamp
  • Big Data with R Track
    DataCamp
  • Cleaning Data in R Course
    DataCamp
  • Cluster Analysis in R
    DataCamp
  • Correlation and Regression
    DataCamp
  • Data Manipulation in R with dplyr Course
    DataCamp
  • Data Scientist with R Track
    DataCamp
  • Data Visualization with ggplot2 (Part 1)
    DataCamp
  • Data Visualization with ggplot2 (Part 2)
    DataCamp
  • Exploratory Data Analysis
    DataCamp
  • Exploratory Data Analysis in R: Case Study
    DataCamp
  • Importing & Cleaning Data in R: Case Studies Course
    DataCamp
  • Importing Data in R (Part 1) Course
    DataCamp
  • Importing Data in R (Part 2)
    DataCamp
  • Intermediate R
    DataCamp
  • Intro to SQL for Data Science
    DataCamp
  • Introduction to Data
    DataCamp
  • Introduction to R
    DataCamp
  • Introduction to the Tidyverse Course
    DataCamp
  • Joining Data in R with dplyr
    DataCamp
  • Joining Data in SQL
    DataCamp
  • Reporting with R Markdown
    DataCamp
  • Supervised Learning in R: Classification
    DataCamp
  • Unsupervised Learning in R
    DataCamp
  • Working with Dates and Times in R
    DataCamp
  • Writing Functions in R Course
    DataCamp
  • edX Verified Certificate for Foundations of Data Analysis
    edX
  • edX Verified Certificate for Introduction to Big Data with Apache Spark
    edX

Experience

  • WarnerMedia
    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Senior Data Analyst
      • Jan 2021 - Present

      Senior data analyst @ WB Games Senior data analyst @ WB Games

  • GoNoodle
    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Senior Data Analyst
      • May 2016 - May 2020

      Supported product, marketing, and sales department goals by building models, custom analysis, and tools catered to specific business needs: - Modeled user lifetime value based on potential ad revenue - Modeled user engagement based on content consumption - Survival analysis to address user retention goals - A/B Testing (BayesAB) product features - Projected and forecasted ad inventory and revenue opportunities - Developed corporate dashboards to standardize business KPIs across the organization Improved consistency and reliability of data products by designing and developing custom ETL data pipeline: - Redshift/s3 Data Warehouse - Apache Airflow, Python, SQL - AWS Tools: (s3, Kinesis, Athena, Redshift, RDS) - Standardized Reporting and Exploration (Looker, Python) Increased data team throughput by planning, managing, gathering requirements, and estimating projects into weekly sprints: - Improved cross department relationships - Shortened development cycle - Executed in clubhouse.io

  • iostudio
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Business Intelligence Supervisor
      • Jan 2012 - May 2016

      Enabled account management team to proactively track, monitor, and drive toward client success by determining KPIs, gathering requirements, and planning required data processes: - Project/Team management - Measurement plans, KPIs, project planning. - Internal dashboards and standardizing and automating client reporting - Web Analytics (Google Analytics) - Lead Segmentation Analysis and Research Delivered consistent, accurate, and reliable data projects by designing and maintaining data warehouse and ETL processes: - Integrating multiple sources (Google Analytics, Call Center, Contract Conversions) - Cross-departmental collaboration (Developers, IT, Account Management, Call Center) - ETL Scripts (Pentaho & R scripts)

  • bohan Advertising
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Brand Engagement Specialist
      • Feb 2008 - Jan 2012

      - Media Planning, Buying (traditional and digital) - Audience Research and Impact Analysis (Market penetration and coupon ROI tracking) - Media Planning, Buying (traditional and digital) - Audience Research and Impact Analysis (Market penetration and coupon ROI tracking)

  • BUNTIN
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Planning Assistant
      • Feb 2007 - Feb 2008

      - Assisted Planners and Buyers, Audience Research - Assisted Planners and Buyers, Audience Research

  • Navigation Advertising
    • Marketing Associate
      • May 2006 - Jan 2007

Education

  • Middle Tennessee State University
    Bachelor of Science (BS), Advertising, Marketing, Philosophy
    2002 - 2006

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