Sean McFarland
Public Relations & Content Marketing Specialist at BLD Marketing- Claim this Profile
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Bio
Elizabeth Fazzini
Sean is an enthusiastic and well-informed PR and communications professional who is skilled at representing an organization, presenting compelling pitches to the media, and seeking opportunities to cultivate a positive reputation for an organization. And his strong writing skills and social media savvy well complement his work in this field.
Elizabeth Fazzini
Sean is an enthusiastic and well-informed PR and communications professional who is skilled at representing an organization, presenting compelling pitches to the media, and seeking opportunities to cultivate a positive reputation for an organization. And his strong writing skills and social media savvy well complement his work in this field.
Elizabeth Fazzini
Sean is an enthusiastic and well-informed PR and communications professional who is skilled at representing an organization, presenting compelling pitches to the media, and seeking opportunities to cultivate a positive reputation for an organization. And his strong writing skills and social media savvy well complement his work in this field.
Elizabeth Fazzini
Sean is an enthusiastic and well-informed PR and communications professional who is skilled at representing an organization, presenting compelling pitches to the media, and seeking opportunities to cultivate a positive reputation for an organization. And his strong writing skills and social media savvy well complement his work in this field.
Credentials
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An Introduction to the National Incident Management System, IS-700b
FEMANov, 2019- Oct, 2024 -
National Response Framework, an Introduction, IS-800c
FEMANov, 2019- Oct, 2024 -
Basic Incident Command System for Initial Response, IS-200c
FEMAOct, 2019- Oct, 2024 -
Introduction to Incident Command System, ICS-100
FEMAOct, 2019- Oct, 2024 -
Social Media Tools and Techniques (PER-344)
National Disaster Preparedness Training Center (NDPTC)Sep, 2019- Oct, 2024 -
CPR/AED and Overdose Response
American Heart AssociationNov, 2019- Oct, 2024
Experience
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BLD Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Public Relations & Content Marketing Specialist
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Nov 2022 - Present
Finds, develops, and tells compelling stories on behalf of clients in the commercial and residential building materials sector. Develops content assets from conception to finalization for clients through a public relations and marketing lens. Serves as a brand advocate to elevate client brand and image. Finds, develops, and tells compelling stories on behalf of clients in the commercial and residential building materials sector. Develops content assets from conception to finalization for clients through a public relations and marketing lens. Serves as a brand advocate to elevate client brand and image.
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Carlow University
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United States
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Higher Education
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300 - 400 Employee
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Public Relations and Communications Manager
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Apr 2021 - Nov 2022
Supported and elevated the University's mission, visibility, and brand through proactive and timely outreach to the media and local community, active engagement with internal and external stakeholders, and the development and execution of robust communications plans. Worked closely with senior leadership to serve as a champion for the University. Supported and elevated the University's mission, visibility, and brand through proactive and timely outreach to the media and local community, active engagement with internal and external stakeholders, and the development and execution of robust communications plans. Worked closely with senior leadership to serve as a champion for the University.
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State of Rhode Island
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United States
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Government Administration
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700 & Above Employee
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Public Relations Officer
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May 2019 - Apr 2021
Authored, edited, and distributed press releases to local and regional media outlets about the efforts of Rhode Island's Executive Office of Health and Human Services. Organized media efforts that elevate the department's goals and the public's health. Strengthened the relationship between community members and government leaders. Authored, edited, and distributed press releases to local and regional media outlets about the efforts of Rhode Island's Executive Office of Health and Human Services. Organized media efforts that elevate the department's goals and the public's health. Strengthened the relationship between community members and government leaders.
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Lifespan
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United States
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Hospitals and Health Care
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700 & Above Employee
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Social Media Marketing Specialist
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Oct 2015 - May 2019
Cultivate new social media, marketing, and editorial content that not only engages readership, but also highlights Lifespan's goal of "delivering health with care." Polish and publish press releases to the online newsroom. Construct bespoke projects and media for other departments and present results to departments across multiple company campuses. Cultivate new social media, marketing, and editorial content that not only engages readership, but also highlights Lifespan's goal of "delivering health with care." Polish and publish press releases to the online newsroom. Construct bespoke projects and media for other departments and present results to departments across multiple company campuses.
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BBC
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Editorial Intern - BBC Autos
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Jan 2014 - Aug 2014
Reported on innovations from international auto shows and produced content that highlighted the very best in automotive culture. Refocused the objectives of the company's social media and proposed changes to the head of BBC America. Introduced a new multimedia application to increase the number of college-aged readers. Reported on innovations from international auto shows and produced content that highlighted the very best in automotive culture. Refocused the objectives of the company's social media and proposed changes to the head of BBC America. Introduced a new multimedia application to increase the number of college-aged readers.
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Her Campus Media
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United States
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Internet Publishing
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500 - 600 Employee
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National Writer
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Sep 2012 - Oct 2013
Authored a weekly advice column that addressed questions from readers nationwide. Collaborated with other “Real Live College Guys” to ensure that content provided consistent and reliable insight. Increased the magazine's following through strategic SEO. Authored a weekly advice column that addressed questions from readers nationwide. Collaborated with other “Real Live College Guys” to ensure that content provided consistent and reliable insight. Increased the magazine's following through strategic SEO.
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WPTS-FM
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Pittsburgh, PA
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On Air Personality
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Sep 2010 - Apr 2013
Interviewed musicians and subjects live on air while ensuring that content had alternative insight to match the station’s progressive format. Balanced programming with advertisements for specific time constraints. Gained more than 150 hours of on-air experience through both music and talk radio programs. Interviewed musicians and subjects live on air while ensuring that content had alternative insight to match the station’s progressive format. Balanced programming with advertisements for specific time constraints. Gained more than 150 hours of on-air experience through both music and talk radio programs.
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CUMULUS MEDIA
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Broadcasting & Marketing Intern
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May 2011 - Aug 2011
Readied news and culture clips for air by tying them to bed music. Interacted on air with Top 40 morning show hosts and local celebrities. Organized and promoted live events with personalities, musicians, and advertisers. Worked with other Cumulus Media stations to foster new audiences and maintain listener loyalty. Readied news and culture clips for air by tying them to bed music. Interacted on air with Top 40 morning show hosts and local celebrities. Organized and promoted live events with personalities, musicians, and advertisers. Worked with other Cumulus Media stations to foster new audiences and maintain listener loyalty.
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Education
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2013 - 2014
New York University
Master of Arts (M.A.), Journalism - Magazine Writing -
2009 - 2013
University of Pittsburgh
Bachelor of Arts (B.A.), Communication Rhetoric -
2005 - 2009
Providence Country Day School
High School Diploma
Community
