Experience

Royal LePage Coast Capital Realty

• Canada
• Real Estate
• 100 - 200 Employee

• Realtor

  • May 2021 - Present

  After an extensive career in Marketing & Advertising in the hotel industry, Wendy Coleman moved her skills into the Real Estate world. She has worked with some of the most well known brands in the hospitality industry including Fairmont, Hilton & Marriott bringing her service to a world-class level. She was part of the Executive Leadership Team that brought the first Hilton product on Vancouver Island and has brought conferences from all over the world to our beautiful city. Her in depth knowledge of the Greater Victoria area and our neighbourhoods will help guide you to your next home. She will create the right marketing plan for your property based on current market conditions and your unique home. Whether you are buying or selling, Wendy prides herself in keeping you at ease during the entire process by communicating regularly and making sure that your needs are met and questions are answered. Buying & selling a home is often the largest investment of your life and is a daunting process and Wendy is happy to help you through this process. Since 1913, Royal Le Page has been helping Canadians find their dream home. If you have a question that Wendy she can't answer, she will find that answer for you with the extensive network of professionals within Royal Le Page. For your luxury property, Wendy will provide next level marketing through Carriage Trade Properties and reach key prospects and other luxury agents internationally to gain access to international buyers. It is no surprise that Victoria is one of the most desirable places in the world to relocate and invest. Wendy Coleman will help you create new beginnings and bring you home. Call her today to learn more about how to get to started. 250-858-3676 Show less



ConferenceDirect

• United States
• Hospitality
• 400 - 500 Employee

• Global Account Executive

  • Oct 2017 - Present

  Allow me to be an extension of your team so that you can" focus on what matters" for your next meeting. ConferenceDirect is a leading provider of global meeting planning solutions. I can save you time and money by sourcing and securing the best hotel accommodations, meeting space, conference venues and hospitality services available . . . at the most favorable terms possible. The best part is that Hotel Sourcing and Contract Negotiation is a FREE service. Additional services include Conference Management, Housing & Registration, Strategic Meetings Management Programs and Event Mobile Applications. For more than 15 years, I've been passionate about achieving better results for my clients. Services offered include:  Site Selection & Contract Negotiation  Conference Management  Housing Management  Registration Services  Strategic Meetings Management Programs  Mobile Applications for Events For more information, visit www.conferencedirect.com. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ CONTACT ME TO LEARN MORE ABOUT THESE SERVICES: Wendy.Coleman@ConferenceDIrect.com 250-858-3676 Show less



Black Press Media

• Canada
• Media and Telecommunications
• 300 - 400 Employee

• Senior Advertising Consultant

  • Mar 2018 - May 2021

  Black Press Media is Canada’s largest privately held, independent media company with more than 175 newspapers, corresponding websites and associated publications located in B.C., Alberta, Washington State, Alaska and Hawaii. Responsible for planning, creating and selling digital and print advertising campaigns including video and commercial productions. Consistently met or exceeded sales goals as set out by aggressive budget targets. Planning and coordination of business events, ongoing involvement in local community initiatives and relationship building with business owners. Confident and passionate on every level, with a penchant for excellence and win-win outcomes for the client. Show less



DoubleTree by Hilton

• United States
• Hospitality
• 700 & Above Employee

• Director of Sales & Marketing

  • Mar 2013 - Mar 2017

  Member of the Executive Leadership Team responsible for the transformation and opening of the new DoubleTree by Hilton Hotel & Suites in August 2015. Responsibilities included: Enter existing hotel to assess the existing resources and determine the viability of current assets. Determine when to effectively shut down the property to begin construction with minimal impact to current client base. Work through construction process while providing updates to potential clients and hard hat tours to showcase progress. Prepare marketing launch for opening of the hotel (won Best Marketing Launch of the Year through Hilton Worldwide – DoubleTree by Hilton Brand) Prepared budget and annual sales & marketing plans to control expenses and maintain bottom line. Develop on line presence through website development, SEO, Facebook development, Twitter development. Hired and developed new team for hotel. Identify target segments and established pricing and selling strategies. Prepare detailed reports on sales and catering productivity and booking trends in order to identify opportunities. Develop new group, corporate IT and leisure business through effective prospecting, internet presence, and successful marketing campaigns from ground up. Create and implement successful account planning to drive more sales. Plan and executed sales trips, client events and FAM trips for prospective clients. Create print ads, digital ads and marketing campaigns for the hotel and restaurant. Create all sales collateral, including information sheets, digital advertisements, and in room collateral. Create all sales & event documentation including process check lists, proposal templates, contract templates, and form letters. Manage sales and marketing team. Set up all sales systems and establish operating procedures. Show less



Karachi Marriott Hotel

• Hospitality
• 700 & Above Employee

• Senior Sales Manager

  • Sep 2004 - Dec 2008

  Responsible for increasing the overall sales of a new hotel product which opened in 2004 and became the highest rated four-diamond property in the city and the #1 Marriott in North America for Overall Guest Satisfaction. Responsibilities included: Training staff on all aspects of sales while providing guidance and coaching on a daily basis. Using a strategic approach to growing the business including, researching market dynamics through direct surveys with the client base, analyzing market trends and targeting the most profitable businesses to increase market share through successful contract negotiations. Presenting value added and needs-oriented sales proposals to senior executives and key decision makers. Representing the hotel and city at trade shows and sales presentations to key decision makers and top executives. Creating value add marketing materials and targeting markets through various advertising campaigns. Coordinating events for various numbers of people by selecting appropriate meeting space, arranging and monitoring guestroom blocks & selecting entertainment venues and offsite activities. Creating partnerships with industry players to deliver effective familiarization tours to potential visitors to the City of Victoria. Developing & implementing growth-oriented business plans to improve market share in an increasingly competitive industry. Creating sales reports to identify potential new business and generate promotional strategies to create significant brand and property awareness. Developing and executing a yearly budget/ sales and marketing plan. Representing the hotel by being a Board Member / Newsletter Publisher for Vancouver Island Meeting Planners and Suppliers (VIMPS), responsible for creating awareness and promoting professionalism in the meeting planning industry. Show less



Hilton Waikiki Beach

• United States
• Hospitality
• 1 - 100 Employee

• Sales Manager

  • Jan 2003 - Sep 2004

  Responsibilities were similar to those mentioned above but in a different hotel environment where there was an existing client base that needed to be maintained and increased. This was achieved through successfully negotiating new contracts with the corporate, government and union markets while ensuring quality client service to an existing portfolio. Professional Accomplishments - Achieved over 170% of budgeted goals for the 3rd & 4th Quarter of 2003, and 1st Quarter of 2004. Recognized by Interstate Hotels & Resorts (Management Company) as one of the Top 10 Sales Managers Internationally for three consecutive quarters. Recognized by Hilton Hotels as part of the management team responsible for the hotel achieving Guest Assistance Award 2003, Hilton Corporation Worldwide. Show less



Delta Hotels and Resorts®

• Hospitality
• 500 - 600 Employee

• Sales Operations Manager

  • May 1999 - Sep 2001

  Progressed from the position of Regional Sales Distributor to Sales Coordinator to Sales Operations Manager within a year. Responsibilities included: • Establishing a revenue management process and effective operations for the group sales department at the largest hotel in the British Commonwealth • Setting group room rates based on yield management practices by using historical data and industry trends, creating reports to analyze the sales department’s progress and opportunities. • Coaching and motivating a staff of 12 with regards to rate quoting, contract negotiations, and general hotel policies and procedures. • Creating weekly, monthly and yearly sales reports; budget, backlog, pace/reach, productivity, lost business, geographics and group rate parameters and analyzed the data to make key business decisions. • Formulating and implementing office policies and procedures. • Maintaining the accuracy of the Delphi database; training staff on all aspects of Delphi and other software applications. • Designing custom Market Vision reports to assist sales managers, other hotel departments and provide support on Delphi capabilities to Delta Hotels and Resorts across Canada. • Coordinating all elements involved to ensure a successful stay for associations or tour groups that were staying at the hotel. Consisted of preparing contracts & proposals, negotiating rates and space, entertaining clients, soliciting business, developing and maintaining relationships and preparing proposals and contracts. • Ensuring that travel agents across Ontario were aware of the product offered by Delta properties in Ontario and Quebec. Consisted of delivering presentations and materials to travel agents across Ontario about the Delta product in both the Ontario and Quebec provinces. Show less