Kirsten Barrera
VP of Strategy & Analytics at California Institute of Arts & Technology- Claim this Profile
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Bio
Bob Meindl
Kirsten is a rising star in marketing with very good leadership skills. She is self motivated and is not afraid to think out of the box in trying new and innovative ways to accomplish goals. It was a true pleasure to work with Kirsten and I would welcome the opportunity to do so again.
Shalin Shah
Kirsten and I joined Vitria Technology, Inc. at the same time. We were both tasked to create a go-to-market strategy for Vitria's existing on-premise solution. Kirsten's leadership, organization, and focus to details were critical in successfully launching and sustaining this initiative. What has impressed me the most and what I strive to inculcate in my own work methodology is the manner in which Kirsten is able to communicate with a diverse team and keep them motivated. She also interfaced with local and global support teams to ensure the success of this initiative. She was genuine in her belief and actions, and thus was able to connect and communicate the messages of the company effectively. She led by example, engaging herself in any task necessary - no matter how trivial before motivating the team to take-up tasks.
Bob Meindl
Kirsten is a rising star in marketing with very good leadership skills. She is self motivated and is not afraid to think out of the box in trying new and innovative ways to accomplish goals. It was a true pleasure to work with Kirsten and I would welcome the opportunity to do so again.
Shalin Shah
Kirsten and I joined Vitria Technology, Inc. at the same time. We were both tasked to create a go-to-market strategy for Vitria's existing on-premise solution. Kirsten's leadership, organization, and focus to details were critical in successfully launching and sustaining this initiative. What has impressed me the most and what I strive to inculcate in my own work methodology is the manner in which Kirsten is able to communicate with a diverse team and keep them motivated. She also interfaced with local and global support teams to ensure the success of this initiative. She was genuine in her belief and actions, and thus was able to connect and communicate the messages of the company effectively. She led by example, engaging herself in any task necessary - no matter how trivial before motivating the team to take-up tasks.
Bob Meindl
Kirsten is a rising star in marketing with very good leadership skills. She is self motivated and is not afraid to think out of the box in trying new and innovative ways to accomplish goals. It was a true pleasure to work with Kirsten and I would welcome the opportunity to do so again.
Shalin Shah
Kirsten and I joined Vitria Technology, Inc. at the same time. We were both tasked to create a go-to-market strategy for Vitria's existing on-premise solution. Kirsten's leadership, organization, and focus to details were critical in successfully launching and sustaining this initiative. What has impressed me the most and what I strive to inculcate in my own work methodology is the manner in which Kirsten is able to communicate with a diverse team and keep them motivated. She also interfaced with local and global support teams to ensure the success of this initiative. She was genuine in her belief and actions, and thus was able to connect and communicate the messages of the company effectively. She led by example, engaging herself in any task necessary - no matter how trivial before motivating the team to take-up tasks.
Bob Meindl
Kirsten is a rising star in marketing with very good leadership skills. She is self motivated and is not afraid to think out of the box in trying new and innovative ways to accomplish goals. It was a true pleasure to work with Kirsten and I would welcome the opportunity to do so again.
Shalin Shah
Kirsten and I joined Vitria Technology, Inc. at the same time. We were both tasked to create a go-to-market strategy for Vitria's existing on-premise solution. Kirsten's leadership, organization, and focus to details were critical in successfully launching and sustaining this initiative. What has impressed me the most and what I strive to inculcate in my own work methodology is the manner in which Kirsten is able to communicate with a diverse team and keep them motivated. She also interfaced with local and global support teams to ensure the success of this initiative. She was genuine in her belief and actions, and thus was able to connect and communicate the messages of the company effectively. She led by example, engaging herself in any task necessary - no matter how trivial before motivating the team to take-up tasks.
Experience
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California Institute of Arts & Technology
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United States
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Higher Education
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100 - 200 Employee
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VP of Strategy & Analytics
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Jan 2019 - Present
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Director of Marketing
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Feb 2013 - Dec 2018
Core member of initial startup team responsible for all phases of marketing pipeline including strategy, campaign execution and performance analysis. Spearheaded initiatives to improve internal business processes, manage inter-department communication, streamline project management tasks, negotiate industry partnerships, deliver investment presentations and support financial reporting. * Combined hands-on, daily marketing operations with strategic business direction to acquire over 20,000 customers in highly competitive marketplace. * Developed metrics-driven ROI analysis processes to connect tactical activities to business revenue, including lead management, email automation, website conversion rate optimization, content marketing, search engine marketing (PPC + SEO) and social media.
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Vitria Technology
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Book and Periodical Publishing
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Senior Marketing Manager, Corporate Marketing
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Aug 2010 - Feb 2013
Responsible for implementation and ongoing management of web analytics and marketing automation infrastructure to optimize online marketing efforts and support the global sales team. * Facilitated daily management of global online marketing efforts including website development, analytics, SEO, e-mail marketing, paid search, and online testing. * Managed analyst and PR relationships to ensure successful industry and media press coverage of technology innovations. Responsible for implementation and ongoing management of web analytics and marketing automation infrastructure to optimize online marketing efforts and support the global sales team. * Facilitated daily management of global online marketing efforts including website development, analytics, SEO, e-mail marketing, paid search, and online testing. * Managed analyst and PR relationships to ensure successful industry and media press coverage of technology innovations.
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InfinIT Consulting
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United States
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Computer and Network Security
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1 - 100 Employee
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Director of eMarketing
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Nov 2006 - Aug 2010
Core member of initial startup team, responsible for customer acquisition and business growth in highly competitive IT consulting sector. Remained a principal team leader through periods of high growth, successfully reaching goal of $3 million in sales. * Maintained high-ranking search engine visibility for core service offerings through highly effective SEO campaign strategies. Intricate understanding of top search engine strategies and best practices across Google and Bing. Executed and managed profitable PPC campaigns with Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter to increase revenue. * Designed product marketing strategies for cloud computing solution utilizing support from Microsoft certification program, customer testimonials and educational content.
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Sr. Web Designer / SEO Consultant
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Jul 2004 - Nov 2006
Early member of startup team. Played a key role in company growth through management of web services department, tripling in size and revenue within two years. * Successfully managed all phases of client website projects including sales, graphic design, website design, website development, web analytics and project management. Managed both client and internal search engine marketing campaigns (PPC and SEO) to drive lead generation efforts. * Supported key achievements, including Silicon Valley design awards: “Most Dependable Web Designers in Northern California” and “Top Web Design Firms in Silicon Valley”.
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Education
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2000 - 2004
Santa Clara University
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2011 - 2013
Purdue University
Master's Degree, LDT (Learning Design & Technology)
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