Omar Marakby

Assistant Digital Marketing Manager at Domino's
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Contact Information
us****@****om
(386) 825-5501
Location
Canton, Michigan, United States, US

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Jennifer Nardicchio

Omar was an outstanding intern at Element and always did an excellent job managing his projects across a variety of verticals: Aerospace, Space, Defense, Transportation, Industrials, Medical devices, Antimicrobials, Pharmaceuticals, and Connected Technologies. He also brought a wonderful can-do attitude and a strong level of productivity to our team. Most importantly, he was always willing to learn or help out others. Omar was reliable, proactive, responsive, organized, and thorough in his work. He was also creative, offering new solutions in how we position and promote ourselves on social media and in Google Ads. Omar was a valuable asset to the team. Great job, and thanks for all you did to support our team throughout your internship!

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Credentials

  • Foundations of Digital Marketing and E-commerce
    Google
    Feb, 2023
    - Oct, 2024
  • HTML and CSS in depth
    Meta
    Feb, 2023
    - Oct, 2024
  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Jul, 2021
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    Jan, 2023
    - Oct, 2024
  • Google Ads Display Certification
    Google
    Dec, 2022
    - Oct, 2024

Experience

    • United States
    • Restaurants
    • 700 & Above Employee
    • Assistant Digital Marketing Manager
      • Aug 2021 - Present

      Through roles of increased scope and accountability, I strategize and execute large paid media campaigns and optimize local SEO for thousands of locations on Google Business Profile. Some of my tasks include: • Managing local SEO on high-visibility platforms, such as those on Google Business Profile • Managing and creating Facebook/Instagram campaigns on behalf of 100+ franchisees quarterly using copy and creative best practices • Running large paid media campaigns for new and returning customers on Meta and Snapchat resulting in positive ROAS by using learnings such as incremental ad placements, copy, and creatives • Creating and distributing 4 key reports that demonstrate trends and monitor KPIs for EVPs, pulling from tools such as PowerBI, Google Analytics, and Adobe Analytics • Leading cross-functional teams to complete large projects, such as constructing and implementing API's to feed across all store pages on website to ensure 100% accuracy on pages • Responsible for ensuring all digital media invoices are paid on time and tracked Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Amazon FBA Seller
      • Feb 2023 - Jun 2023

      • Successfully managed end-to-end operations of an Amazon FBA business, overseeing product sourcing, inventory management, and listing optimization • Developed and executed targeted marketing campaigns, such as Amazon PPC advertising, resulting in a 35% increase in product visibility and subsequent sales • Implemented effective SEO and keyword strategies to optimize product listing visibility and conversion rate, leading to a high profit margin • Maintained a 4.2+ rating for product by promptly responding to customer questions and problems Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • iLabs Center for Innovation Research- Research Assistant
      • Jan 2021 - Jun 2021

      • Conducted qualitative and quantitative data gathering for the University of Michigan-Dearborn's graduate program • Documented findings throughout the research process • Presented results to internal administration and external clients • Conducted qualitative and quantitative data gathering for the University of Michigan-Dearborn's graduate program • Documented findings throughout the research process • Presented results to internal administration and external clients

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Marketing Intern
      • Mar 2021 - May 2021

      • Conducted content audits and competitor analysis for 150+ web pages • Used tools such as BrightEdge and SEMrush to conduct keyword research • Created technical written content to be published on LinkedIn and web pages • Assured agenda cards were created in time for executive events via Adobe Illustrator • Conducted content audits and competitor analysis for 150+ web pages • Used tools such as BrightEdge and SEMrush to conduct keyword research • Created technical written content to be published on LinkedIn and web pages • Assured agenda cards were created in time for executive events via Adobe Illustrator

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Vice President of Communications
      • Jan 2020 - Dec 2020

      • Sent out mass emails to 600+ members weekly via Mailchimp • Achieved the highest average email open rate in all previous semesters • Improved traffic for local businesses on social platforms such as Facebook and Instagram • Presented the organization face-to-face to classrooms and individual students • Responsible for all communications between the board and general members of the organization • Sent out mass emails to 600+ members weekly via Mailchimp • Achieved the highest average email open rate in all previous semesters • Improved traffic for local businesses on social platforms such as Facebook and Instagram • Presented the organization face-to-face to classrooms and individual students • Responsible for all communications between the board and general members of the organization

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jul 2020 - Sep 2020

      • Managed and monitored metrics for paid media campaigns on LinkedIn, Facebook, and Twitter • Set up and monitored ads on display platforms such as “The New York Times” • Suggested ways to improve ad campaign performance through research and affinity targeting, which helped narrow down audiences significantly • Managed and monitored metrics for paid media campaigns on LinkedIn, Facebook, and Twitter • Set up and monitored ads on display platforms such as “The New York Times” • Suggested ways to improve ad campaign performance through research and affinity targeting, which helped narrow down audiences significantly

    • United States
    • Non-profit Organizations
    • 400 - 500 Employee
    • Marketing And Public Relations Intern
      • May 2020 - Aug 2020

      • Created a branding campaign • Conducted an informal focus group and gathered feedback for market research • Pitched story ideas to print, broadcast and digital media • Created and implemented a fundraising strategy (Raised $650+) • Utilized social media and develop strategies for web-based messaging • Created a branding campaign • Conducted an informal focus group and gathered feedback for market research • Pitched story ideas to print, broadcast and digital media • Created and implemented a fundraising strategy (Raised $650+) • Utilized social media and develop strategies for web-based messaging

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Jun 2019 - Aug 2019

      • Managed 20+ clients’ reviews through Google Business Profile and Facebook • Used Google Analytics and TapClicks to examine website success for clients • Improved extensions in Google Ads to make them more appealing to viewers • Managed 20+ clients’ reviews through Google Business Profile and Facebook • Used Google Analytics and TapClicks to examine website success for clients • Improved extensions in Google Ads to make them more appealing to viewers

Education

  • University of Michigan-Dearborn
    Bachelor of Business Administration - BBA, Digital Marketing
    2017 - 2021

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