Co-Founder and Chief Marketing Officer

• Jul 2004 - Present

• Operate as a hands-on, get-things-done executive within a fusion role of strategy and operations, working with the executive leadership of client companies to develop strategic initiatives to grow their businesses, translating those plans to detailed projects, and managing the projects through to fruition • Function as the CMO of a digital marketing agency specializing in B2B technology clients, overseeing a multidisciplined team of specialists to deliver Strategy, Demand Generation… Show more • Operate as a hands-on, get-things-done executive within a fusion role of strategy and operations, working with the executive leadership of client companies to develop strategic initiatives to grow their businesses, translating those plans to detailed projects, and managing the projects through to fruition • Function as the CMO of a digital marketing agency specializing in B2B technology clients, overseeing a multidisciplined team of specialists to deliver Strategy, Demand Generation, Advertising/Media, Design, Content Development, Data Management, and Process Improvement results • Provide expertise in process and workflow creation, resulting in clients staying with Advertas for years due to successful profit-producing services • Designed and shaped the product roadmap and go-to-market strategy for major multi-national process control companies such as Schneider Electric, Yokogawa, and others • Served as Chief Architect and Event Director of the annual Energy Machine Learning Symposium, now a seminal ML event across the energy industry attracting executive-level speakers and thought leadership from the energy super majors and national oil companies, as well as generating revenue for numerous clients through sold out symposium attendance • Served as a contributing writer for the Forbes Council on relevant, timely digital marketing topics as a result of the vast knowledge garnered from this role Show less • Operate as a hands-on, get-things-done executive within a fusion role of strategy and operations, working with the executive leadership of client companies to develop strategic initiatives to grow their businesses, translating those plans to detailed projects, and managing the projects through to fruition • Function as the CMO of a digital marketing agency specializing in B2B technology clients, overseeing a multidisciplined team of specialists to deliver Strategy, Demand Generation… Show more • Operate as a hands-on, get-things-done executive within a fusion role of strategy and operations, working with the executive leadership of client companies to develop strategic initiatives to grow their businesses, translating those plans to detailed projects, and managing the projects through to fruition • Function as the CMO of a digital marketing agency specializing in B2B technology clients, overseeing a multidisciplined team of specialists to deliver Strategy, Demand Generation, Advertising/Media, Design, Content Development, Data Management, and Process Improvement results • Provide expertise in process and workflow creation, resulting in clients staying with Advertas for years due to successful profit-producing services • Designed and shaped the product roadmap and go-to-market strategy for major multi-national process control companies such as Schneider Electric, Yokogawa, and others • Served as Chief Architect and Event Director of the annual Energy Machine Learning Symposium, now a seminal ML event across the energy industry attracting executive-level speakers and thought leadership from the energy super majors and national oil companies, as well as generating revenue for numerous clients through sold out symposium attendance • Served as a contributing writer for the Forbes Council on relevant, timely digital marketing topics as a result of the vast knowledge garnered from this role Show less

Head of Rigzone Social Insiders

• Mar 2022 - Present

Event Director

• Aug 2018 - Dec 2022

The Oil & Gas Machine Learning Symposium is an all-day, annual conference held in Houston, Texas highlighting advancements in oil and gas using machine learning technology. As the field of data science in oil and gas has grown over the last several years there is an increasing need for executives to look beyond home-grown solutions and point-specific solutions. The conference has enjoyed sold-out attendance counting thought leaders, business executives, decision makers, and leading AI, ML, and… Show more The Oil & Gas Machine Learning Symposium is an all-day, annual conference held in Houston, Texas highlighting advancements in oil and gas using machine learning technology. As the field of data science in oil and gas has grown over the last several years there is an increasing need for executives to look beyond home-grown solutions and point-specific solutions. The conference has enjoyed sold-out attendance counting thought leaders, business executives, decision makers, and leading AI, ML, and data scientists among the audience. The 2018 Oil and Gas Machine Learning Symposium was proud to receive support and partnership from the SEG, AAPG, GHS, and Geophysical Insights among many others. Join us each year for this sold-out event. Show less The Oil & Gas Machine Learning Symposium is an all-day, annual conference held in Houston, Texas highlighting advancements in oil and gas using machine learning technology. As the field of data science in oil and gas has grown over the last several years there is an increasing need for executives to look beyond home-grown solutions and point-specific solutions. The conference has enjoyed sold-out attendance counting thought leaders, business executives, decision makers, and leading AI, ML, and… Show more The Oil & Gas Machine Learning Symposium is an all-day, annual conference held in Houston, Texas highlighting advancements in oil and gas using machine learning technology. As the field of data science in oil and gas has grown over the last several years there is an increasing need for executives to look beyond home-grown solutions and point-specific solutions. The conference has enjoyed sold-out attendance counting thought leaders, business executives, decision makers, and leading AI, ML, and data scientists among the audience. The 2018 Oil and Gas Machine Learning Symposium was proud to receive support and partnership from the SEG, AAPG, GHS, and Geophysical Insights among many others. Join us each year for this sold-out event. Show less

Co-founder and SVP of Operations & Marketing

• Dec 2011 - Sep 2015

• Cofounded SaaS cybersecurity firm that grew from a startup to a 75% market share in public safety and 25% market share in healthcare • Scaled the business in a manner that did not outpace revenue streams and did not have to take on investment capital despite the majority of contracts being government entities that delay payment • Oversaw operations and process development as the company successfully raced to keep ahead of the growth curve • Produced a successful sales strategy that… Show more • Cofounded SaaS cybersecurity firm that grew from a startup to a 75% market share in public safety and 25% market share in healthcare • Scaled the business in a manner that did not outpace revenue streams and did not have to take on investment capital despite the majority of contracts being government entities that delay payment • Oversaw operations and process development as the company successfully raced to keep ahead of the growth curve • Produced a successful sales strategy that began with a single OEM and grew to a global network of channel partners that bolstered direct sales • Created teams through effective hiring that achieved a 90% retention rate on maintenance and support renewals and shortened the initial sales cycle by reducing technical obstacles, establishing communication processes, and implementing integrated, end-to-end CRM and ERP systems • Merged new products into the solution, expanding the core software business from 1 to 4 products in a six-month span, including a SaaS line and acquisition of a third-party product where key initiatives included integration, pricing strategy, rebranding and product design, and promotional campaign. • Built strong client-based relationships through a customer-oriented attitude and successfully onboarded clients through a self-built, robust training program • Instrumental in the successful acquisition of the company in 2014 by Identity Automation Show less • Cofounded SaaS cybersecurity firm that grew from a startup to a 75% market share in public safety and 25% market share in healthcare • Scaled the business in a manner that did not outpace revenue streams and did not have to take on investment capital despite the majority of contracts being government entities that delay payment • Oversaw operations and process development as the company successfully raced to keep ahead of the growth curve • Produced a successful sales strategy that… Show more • Cofounded SaaS cybersecurity firm that grew from a startup to a 75% market share in public safety and 25% market share in healthcare • Scaled the business in a manner that did not outpace revenue streams and did not have to take on investment capital despite the majority of contracts being government entities that delay payment • Oversaw operations and process development as the company successfully raced to keep ahead of the growth curve • Produced a successful sales strategy that began with a single OEM and grew to a global network of channel partners that bolstered direct sales • Created teams through effective hiring that achieved a 90% retention rate on maintenance and support renewals and shortened the initial sales cycle by reducing technical obstacles, establishing communication processes, and implementing integrated, end-to-end CRM and ERP systems • Merged new products into the solution, expanding the core software business from 1 to 4 products in a six-month span, including a SaaS line and acquisition of a third-party product where key initiatives included integration, pricing strategy, rebranding and product design, and promotional campaign. • Built strong client-based relationships through a customer-oriented attitude and successfully onboarded clients through a self-built, robust training program • Instrumental in the successful acquisition of the company in 2014 by Identity Automation Show less

Program Director

• Dec 2009 - Aug 2010

• Provided email marketing campaigns and targeted, qualified lead generation to a variety of clients, including major brands such as Xerox and IBM • Organized and coordinated diverse teams for concurrent project execution throughout each campaign, including training and directing the inside sales team on behalf of each client • Doubled the standard number of clients successfully managed by a single project manager by implementing better organizational practices, better communication, and… Show more • Provided email marketing campaigns and targeted, qualified lead generation to a variety of clients, including major brands such as Xerox and IBM • Organized and coordinated diverse teams for concurrent project execution throughout each campaign, including training and directing the inside sales team on behalf of each client • Doubled the standard number of clients successfully managed by a single project manager by implementing better organizational practices, better communication, and improving relationships between functional teams • Led a team of 10 and increased retention rate by 40% through focused customer satisfaction while managing expectations and motivating/incentivizing teams to exceed targets • Successfully maintained and created internal and external relationships that led to profitability for not only ViaMetric but for its clients as well Show less • Provided email marketing campaigns and targeted, qualified lead generation to a variety of clients, including major brands such as Xerox and IBM • Organized and coordinated diverse teams for concurrent project execution throughout each campaign, including training and directing the inside sales team on behalf of each client • Doubled the standard number of clients successfully managed by a single project manager by implementing better organizational practices, better communication, and… Show more • Provided email marketing campaigns and targeted, qualified lead generation to a variety of clients, including major brands such as Xerox and IBM • Organized and coordinated diverse teams for concurrent project execution throughout each campaign, including training and directing the inside sales team on behalf of each client • Doubled the standard number of clients successfully managed by a single project manager by implementing better organizational practices, better communication, and improving relationships between functional teams • Led a team of 10 and increased retention rate by 40% through focused customer satisfaction while managing expectations and motivating/incentivizing teams to exceed targets • Successfully maintained and created internal and external relationships that led to profitability for not only ViaMetric but for its clients as well Show less