Experience

ACCA

• United Kingdom
• Accounting
• 700 & Above Employee

• Marketing Campaign Manager - Asia Pacific

  • Jul 2022 - Present

  Assigned Markets:Malaysia, Bangladesh, Indonesia, Nepal and the PhilippinesStrategising, facilitating and monitoring marketing initiatives, B2B/B2C/B2B2C campaigns, ATL/BTL activities and PR of the assigned markets as a regional marketing resource from the global brand and marketing team. Also, looking after and supporting the global domain of existing/potential learning partners and partner universities across the world.

• Marketing Manager - Bangladesh

  • Jan 2019 - Jun 2022

  • Working closely with Bangladesh team to develop, manage and successfully deliver an annual plan of engagement driven by ACCA's global plan and local market conditions• Guiding creative agency, media buying agency, PR agency and other vendors to create content, deliver and promote online and offline events, activities and campaigns on different media channels & platforms• Developing and managing local marketing, communications, messaging and content to increase student recruitment, conversion, retention and satisfaction• Delivering key campaigns targeted at students, affiliates and members• Developing and delivering marketing and communications campaigns for new products and services to ensure awareness, buy-in and take-up (including exam sessions, F5 and F9 CBE, ACCAx, ACCA Careers and any other future products and services)• Monitoring annual budget and expenses along with supporting the monthly variance report• Managing and launching advocacy programmes to support recruitment and retention• Identifying partner organisations to deliver high quality content and access to events stakeholder relevant topics• Building and developing ACCA's digital presence, increasing video content and webinar delivery in the region• Managing Bangladesh Brand Ambassadors programmes to drive brand awareness and engagement• Coordinating all PR activities by writing local press releases, localising global press releases, leveraging existing media relationships and cultivating new contacts within business and industry media• Monitoring, analysing and communicating results on a monthly basis• Writing Bangladesh Thought Leadership Reports as agreed within the marketing communications plan



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Manager, Digital Content

  • Dec 2017 - Dec 2018

  • Planning and defining strategies for brands for their meaningful presence in relevant media• Executing campaigns in accordance with research, trends and current market• Working on upcoming brands and pitches with the creative and media team• Understanding each brief and articulating ideas with brainstorming• Supporting the creative designers and providing necessary inputs and ideas• Monitoring the copywriters and making sure every content is accurate, relevant and error-free• Attending meetings with clients and managing the regular flow of work• Presenting ideas to internal management, external clients and other relevant stakeholders• Preparing brand guidelines for new products• Monitoring TVCs, OVCs, AVs and other productions for different brands



Magnito Digital

• Bangladesh
• Advertising Services
• 100 - 200 Employee

• Content Manager & Editor

  • Feb 2017 - Dec 2017

  • Managing and looking after the content of WowBox - a Telenor Digital's (Norway) platform exclusively for the subscribers of Telenor Asia & Grameenphone• Leading the sub-editors and content team to deliver high quality content• Checking and providing feedback on different contents, creatives and new ideas on a regular basis• Localising global ideas and strategies• Monitoring campaigns, results and impacts along with implementing new services by Telenor• Checking with the community managers to provide accurate and updated information on a day-to-day basis• Constantly monitoring the platform for any errors or issues• Writing campaign contents and working on campaign related microsites• Writing and sending out push notifications and SMS in both Bangla and English• Working closely with the Telenor, GP and other teams from Bangladesh, Norway, Thailand, Singapore and USA



Grameenphone Ltd

• Bangladesh
• Telecommunications
• 700 & Above Employee

• Trainee

  • Jul 2016 - Feb 2017

  Reviewing social media engagement, helping & coming across the feedback of subscribers, analyzing digital campaigns and promoting products. Reviewing social media engagement, helping & coming across the feedback of subscribers, analyzing digital campaigns and promoting products.