Experience

Fleming Educação

• Brazil
• Primary and Secondary Education
• 1 - 100 Employee

• Diretora de marketing

  • Sep 2023 - Present

  Rede educacional distribuida pelo Brasil com 16 unidades de pré-vestibular e 11 colégios de Ensino Médio. • Reporte direto ao CEO • Gestão da área de marketing Rede educacional distribuida pelo Brasil com 16 unidades de pré-vestibular e 11 colégios de Ensino Médio. • Reporte direto ao CEO • Gestão da área de marketing



Nelogica

• Brazil
• Software Development
• 400 - 500 Employee

• Senior Marketing Manager

  • Jun 2020 - Sep 2023

  Brazilian Fintech. Managing teams: Design, audio/video, online media, social media, offline media, events, content marketing and data science.

• Gerente de marketing

  • Jun 2018 - Jun 2020

  • Responsável pela marca de produto e suas 5 versões;• Estruturação de agência interna de criação, responsável por anúncios, comerciais, mídia paga e demais materiais publicitários;• Gestão de área de conteúdo, eventos e branding. Equipe com 9 pessoas, todas diretas.



Paquetá The Shoe Company

• Brazil
• Retail Apparel and Fashion
• 700 & Above Employee

• Digital Marketing Coordinator

  • Sep 2017 - Jun 2018

  Design & digital communication, UX, SEO, Adwords and Adsense, digital media, e-mail marketing, digital KPI and CRM. Design & digital communication, UX, SEO, Adwords and Adsense, digital media, e-mail marketing, digital KPI and CRM.



Alcides Maya Tecnologia

• Brazil
• Higher Education
• 1 - 100 Employee

• Professor

  • Jan 2017 - Jun 2018

  Lecturer for Digital Marketing and Communication Lecturer for Digital Marketing and Communication



Grupo RBS

• Brazil
• Media Production
• 700 & Above Employee

• Business Intelligence Coordinator

  • Apr 2014 - Jul 2017

  Processing external datasets such as Kantar IBOPE, Comscore, Google Analytics and Facebook. Patterns of radio consumption and product insights.

• Marketing Analyst

  • Apr 2013 - Mar 2014

  • Active and inactive clients management – CRM • Conversion of inactive clients through marketing campaign• Definition of criteria and filters within Business Intelligence system in order to define target group for campaigns • Support to Business Intelligence area on large size projects Main project implemented: Marketing Campaign ROI, client portfolio size and ticket monthly follow – report on the Direct Marketing client growth



Faculdade Luterana São Marcos

• Higher Education
• 1 - 100 Employee

• Professor

  • Feb 2015 - Dec 2015

  Lecturer for Business undergraduate - Information Systems Lecturer for Business undergraduate - Information Systems



HP

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Analista de negócios

  • Jun 2012 - Dec 2012

  • Market research development and implementation • Solutions for strategic partners growth (operations system and antivirus) • Global Business Intelligence project management – participation and project leader for market research within Europe, Middle East, Asia and Latin America • Worldwide team: India, France e United States • Market research development and implementation • Solutions for strategic partners growth (operations system and antivirus) • Global Business Intelligence project management – participation and project leader for market research within Europe, Middle East, Asia and Latin America • Worldwide team: India, France e United States



Walmart

• United States
• Retail
• 700 & Above Employee

• Marketing Analyst

  • Mar 2009 - Jan 2011

  • Intermediation between logistics, procurement, pricing, distribution center and physical shops in order to produce weekly catalog and flyers • Responsible for the BIG brand in Rio Grande do Sul and Santa Catarina • Briefing and creation, with the agency, of marketing campaigns • Growth within the company, expanding scope to BIG RS and SC as well as textile in a national level – location Barueri, SP • Intermediation between logistics, procurement, pricing, distribution center and physical shops in order to produce weekly catalog and flyers • Responsible for the BIG brand in Rio Grande do Sul and Santa Catarina • Briefing and creation, with the agency, of marketing campaigns • Growth within the company, expanding scope to BIG RS and SC as well as textile in a national level – location Barueri, SP



Gerdau

• Brazil
• Mining
• 700 & Above Employee

• Mergers and Acquisitions

  • Aug 2008 - Feb 2009

  Mergers and Acquisitions: prospect and valuation, steel Market report via Bloomberg Mergers and Acquisitions: prospect and valuation, steel Market report via Bloomberg



Dell Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Brand Marketing

  • Jul 2007 - Aug 2008

  Brand Management: assistance to brand management, new product launch in Latin America. Brand Management: assistance to brand management, new product launch in Latin America.



Tribunal Regional Federal da 4ª Região

• Brazil
• Administration of Justice
• 200 - 300 Employee

• Administrative

  • Aug 2006 - Mar 2007

  Administrative: procurement, bidding process and auction process. Administrative: procurement, bidding process and auction process.



Associação Brasileira de Odontologia

• Porto Alegre Area, Brazil

• Events

  • Mar 2006 - Aug 2006

  Events: planning and structuring of 16th Odontology Conference – CORIG Events: planning and structuring of 16th Odontology Conference – CORIG