UX Manager

• Jan 2023 - Present

Senior Product Designer

• Jun 2022 - Nov 2022

Accomplishments: • Redesigned, tested, and launched multiple product enhancements based on user research • A design advocate for the companywide initiative to improve accessibility standards Role: • Managed multiple projects effectively in a fast-paced environment • Followed design thinking framework and best practices • Developed low and high-fidelity wireframes in Figma • Created custom Figma components and libraries • Conducted remote user interviews and usability testing sessions • Worked closely with front-end engineers to improve user experience • Collaborated with product managers to establish a product roadmap • Regularly presented design work during companywide product reviews Show less

Senior Product Designer

• Feb 2022 - Jun 2022

Accomplishments: • Designed, tested, and launched new concepts for the digital platform • Revamped the company's customer-facing marketing website Role: • Responsible for designing the entire digital product experience • Designed flows that were intuitive for kids and parents • Created high and low-fidelity prototypes • Maintained and enhanced the design system • Drove continuous customer learning with user research • Unearthed user insights with user interviews to unlock design decisions • Helped build and execute the product roadmap • Worked closely with engineers to create user-friendly software • Organized and led companywide design thinking workshops Show less

Senior Product Designer

• Nov 2021 - Feb 2022

Accomplishments: • Championed the design thinking framework throughout the organization • Co-created design process workflows to help improve design project efficiencies • Improved product design and user experience with a human-centered approach Role: • Responsible for owning the clinical application's end-to-end product lifecycle • Followed design thinking framework and best practices • Conducted qualitative user research • Developed low-fidelity and high-fidelity wireframes in Figma • Educated and managing expectations around the product design process • Collaborated with cross-functional teams; product, marketing, sales, & development • Guided, collaborated and validated design specifications with software engineers • Facilitated virtual ideation workshops to find product opportunities • Contributed to scrum activities: daily stand-ups, retros, and product reviews • Project managed work and estimated projects in design sprints • Identified changes in project scope and modified job schedule accordingly • Delivered pixel-perfect designs within brand guidelines Show less

Senior User Experience Designer

• Jun 2019 - Oct 2021

Accomplishments: • Established the company workflow processes for UXD • Developed a design system to collaborate and deliver UI and brand assets • User-centered redesign of D2C website, E-commerce, and best-in-class online customer claims Role: • Developed design system to streamline collaboration and handoff • Created interview guides for in-depth user interviews • Performed heuristic evaluations and conducted usability tests (featuring click-through prototypes) to reveal user pain-points and needs • Educated and managing expectations around the UXD process • Collaborated with cross-functional teams; marketing, sales, and engineering • Built project timelines and identified changes in project scope and modified schedule accordingly • Led ideation sessions to uncover users' pain points and unmet needs • Presented designs to stakeholders and the product team • Created site maps, journey maps, empathy maps, wireframes, interactive prototypes, user flows, style guides, and design systems • Participated in agile activities; standups, sprint reviews, retros, refinements, and user acceptance testing • Provided design guidance to Front-End Development • Involved in the hiring and interview process • Managed and mentored UX and Graphic Design consultants Show less

Product Designer

• Mar 2017 - Jan 2020

HairHoncho was a startup that launched a mobile app that helped hairstylists and beauty professionals work smarter and connect to more clients with easy-to-use technology. Accomplishments: • Launched Mobile App in Apple Store and Google Play Store • Pitched at startup competition; Hatch by Neewaukee and BrightStar Wisconsin • Published on industry-leading websites Modern Salon and Salon Today Role: • Start-up Co-Founder of SaaS start-up; responsible for all aspects of business operations including but not limited to user research, marketing, project management, design, and technology implementation • Performed qualitative research; focus groups, conducted user interviews, and usability tests • Designed user interface for native mobile app • Researched and designed the marketing website for optimized download conversions • Produced and animated product marketing videos • Developed branding style guide and custom UI kit • Hired and managed marketing and engineering consultants • Performed competitive review and analysis • Implemented digital marketing strategy and campaigns • Created site maps, personas, journey maps, empathy maps, wireframes, interactive prototypes, storyboards, and a style guide. • Cultivated forward-thinking, inclusive, performance-oriented business culture to push innovation Skills: Branding, Web design, UX Design, Interaction Design, and Visual Design Show less

Creative Technologist

• Jul 2018 - Jun 2019

Accomplishments: • Enhanced the design and user experience for the B2B website • Designed and developed a custom kiosk app for the iPad • Redesigned and developed a customer service website Languages: • LAMP stack (Linux/Apache/MySQL/PHP) • CSS/HTML • Javascript • Bootstrap Frameworks Role: • Developed and maintained marketing websites • Assisted with managing company social media accounts • Created custom visual graphics and content for websites • Produced high-fidelity wireframes • Researched design tools to streamline processes • Project managed, estimated, and executed timelines for projects • Data visualization of website analytics via Google Data Studio Skills: Frontend Web Development, UX Design, and Visual Design Show less

User Experience Designer II

• Mar 2015 - Apr 2018

Accomplishments: • Led long-term, complex products from inception to launch • Researched and redesigned the company intranet • Researched and designed an associate learning and development portal • Pioneered new design processes into department workflow Role: • Successfully managed multiple UX projects during the same timeline • Use research to create journey maps, storyboards, and user stories, with a user-centric design approach • Performed qualitative and quantitative research methods • Facilitated In-Depth Interviews with customers • Quickly communicated complex ideas and concepts through sketching and whiteboarding • Mentor associate designers in day-to-day methodology and principles • Built highly interactive prototypes for usability studies, development, and business demos • Consistently represented the voice of the user throughout the life cycle of each project • Articulated presented and championed design ideas and recommendations to stakeholders • Through usability testing assess and capture user needs and areas for improvement • Created and maintained design system and libraries used for project handoff to developers • Supported developers to ensure design practices were successfully executed • A key team member that shared knowledge and design practices with other team members Skills: UX Design, UX Research, Design Systems, Responsive Design, and Design Systems Show less

User Experience Designer

• Nov 2013 - Mar 2015

Accomplishments: • Championed a new design process for UXD across the company • Redesigned legacy systems to improved and innovative modern designs • Delivered comprehensive UI style guide for improved IT handoff Role: • Project managed and lead projects in cross-functional agile teams • Product owner for the User Interface development team • Designed interactive prototypes and wireframes • Developed user journeys and detailed flows • Created and maintained system UI components • Regularly presented designs to company executives and stakeholders • Designed high-fidelity and low-fidelity designs • Composed user stories and requirements • Conducted usability research and testing • Designed simple solutions to complex problems • Managed and mentored UX design interns Skills: UX Design, Interaction Design, and Visual Design Show less

Webmaster

• Jun 2008 - Nov 2013

Accomplishments: • Redesigned ntc.edu twice in the less than 3 years • Updated a legacy static site to a clean opensource database-driven CMS • Built a custom responsive website optimized for mobile devices Languages: • LAMP stack (Linux/Apache/MySQL/PHP) • CSS/HTML • Javascript • CFML • Action Script • ASP.NET Role: • Key team member responsible for: web design, development, photography, and graphic design • Designed custom web theme with LAMP stack for opensource CMS • Developed custom modules that integrated with system API • Made pixel-perfect high-fidelity mockups • Created visual design assets and other content for the marketing website • Presented designs to executive leadership and stakeholders • Project managed, estimated, and executed timelines for projects • Maintained and shared insights on design best practices • Managed and mentored Graphic and Web Design Interns Skills: Web Design, Web Development, Project Management, and Graphic Design Show less

Web Designer

• Mar 2003 - Jun 2008

Accomplishments: • Designed the Lac du Flambeau Tribe's first website • Redesigned the Forest County Potawatomi Tribe's news and museum website • Revamped the Ho-Chunk Tribe's news media website • Ranked #1 on Google for keywords "Native American Graphic Design" • Launched Native American T-Shirt design business • Inked and wrote comic strips for Native American newspapers • Editor and Graphic Designer for a Native American youth newspaper • Collaborated and painted multiple community murals Role (Team of one): • Design, development, project management, marketing, and operations • Developed custom CMS websites • Original graphic and visual design • Illustration (children's books) • Fine art paintings • Branding • Business cards • Posters • Brochures • Newspaper layout • Content writing • Logo design • Video production • Photography • Animation Skills: Web Design, Web Development, Video Production, Animation, and Graphic Design Show less