Product Marketing Manager

• Mar 2023 - Present

Principal

• Feb 2023 - Present

Head Of Marketing

• Nov 2021 - Dec 2022

Developed a strategic marketing plan and drove product marketing, PR/analyst relations, brand, and website creation for public launch of solution coming out of stealth mode in March 2022. Built and led team to manage demand gen engine (using a combination of email marketing, SEO, and paid ads) achieving 100% sales qualified lead attainment (~50 leads/month). Oversaw development and execution of content development (~5 blog pieces/month and ~2 earned media pieces/quarter) to drive… Show more Developed a strategic marketing plan and drove product marketing, PR/analyst relations, brand, and website creation for public launch of solution coming out of stealth mode in March 2022. Built and led team to manage demand gen engine (using a combination of email marketing, SEO, and paid ads) achieving 100% sales qualified lead attainment (~50 leads/month). Oversaw development and execution of content development (~5 blog pieces/month and ~2 earned media pieces/quarter) to drive both brand awareness and lead generation. Managed growth marketing rhythm of business process (pitch reviews, cycle planning) to provide transparency (to executives and sales teams) of marketing results in monthly reviews. Show less Developed a strategic marketing plan and drove product marketing, PR/analyst relations, brand, and website creation for public launch of solution coming out of stealth mode in March 2022. Built and led team to manage demand gen engine (using a combination of email marketing, SEO, and paid ads) achieving 100% sales qualified lead attainment (~50 leads/month). Oversaw development and execution of content development (~5 blog pieces/month and ~2 earned media pieces/quarter) to drive… Show more Developed a strategic marketing plan and drove product marketing, PR/analyst relations, brand, and website creation for public launch of solution coming out of stealth mode in March 2022. Built and led team to manage demand gen engine (using a combination of email marketing, SEO, and paid ads) achieving 100% sales qualified lead attainment (~50 leads/month). Oversaw development and execution of content development (~5 blog pieces/month and ~2 earned media pieces/quarter) to drive both brand awareness and lead generation. Managed growth marketing rhythm of business process (pitch reviews, cycle planning) to provide transparency (to executives and sales teams) of marketing results in monthly reviews. Show less

Board President

• Sep 2018 - Sep 2022

ICA aims to assist and promote educational, youth, literary, charitable, and cultural activities with the intent to maintain, preserve, and foster the cultural heritage of India and also to enhance friendship and understanding with people from various cultural backgrounds. In this role I manage all digital marketing activities for the organization - 1) Google ads (text and display), 2) Website management, 3) Email campaigns, and 4) Direct mail campaigns. - Raised brand awareness by… Show more ICA aims to assist and promote educational, youth, literary, charitable, and cultural activities with the intent to maintain, preserve, and foster the cultural heritage of India and also to enhance friendship and understanding with people from various cultural backgrounds. In this role I manage all digital marketing activities for the organization - 1) Google ads (text and display), 2) Website management, 3) Email campaigns, and 4) Direct mail campaigns. - Raised brand awareness by driving 750 new unique visitors to the website in 2020 Q1. - Acquired 150 new online customers for events in 2020 Q1 Each year ICA sponsors several cultural events to promote a better understanding of Indian art, music, and culture among the people of Ames and Central Iowa. 2019-2020 Increased funds (via grants) raised for organizational activities by 85% Led effort to increase organization membership by 7% Procured Google Ad Grants for $10K/month budget of google ads Established direct mail - monthly newsletter campaign program 2018-2019 Part of team that raised over ~$4,000 in 2018 to help organizations like 1) Food at First, 2) Red Cross for Hurricane Relief, and 3) Kerala Flood Relief by conducting over 12 community events in one year. Show less ICA aims to assist and promote educational, youth, literary, charitable, and cultural activities with the intent to maintain, preserve, and foster the cultural heritage of India and also to enhance friendship and understanding with people from various cultural backgrounds. In this role I manage all digital marketing activities for the organization - 1) Google ads (text and display), 2) Website management, 3) Email campaigns, and 4) Direct mail campaigns. - Raised brand awareness by… Show more ICA aims to assist and promote educational, youth, literary, charitable, and cultural activities with the intent to maintain, preserve, and foster the cultural heritage of India and also to enhance friendship and understanding with people from various cultural backgrounds. In this role I manage all digital marketing activities for the organization - 1) Google ads (text and display), 2) Website management, 3) Email campaigns, and 4) Direct mail campaigns. - Raised brand awareness by driving 750 new unique visitors to the website in 2020 Q1. - Acquired 150 new online customers for events in 2020 Q1 Each year ICA sponsors several cultural events to promote a better understanding of Indian art, music, and culture among the people of Ames and Central Iowa. 2019-2020 Increased funds (via grants) raised for organizational activities by 85% Led effort to increase organization membership by 7% Procured Google Ad Grants for $10K/month budget of google ads Established direct mail - monthly newsletter campaign program 2018-2019 Part of team that raised over ~$4,000 in 2018 to help organizations like 1) Food at First, 2) Red Cross for Hurricane Relief, and 3) Kerala Flood Relief by conducting over 12 community events in one year. Show less

Director of Product Marketing - Growth solutions incubations

• Sep 2020 - Nov 2021

The Growth solution - product marketing team drives thought leadership and new business category creation, in partnership with solutions engineering and other technology groups across Workiva. We develop long-term vision and provide strategic leadership to enable the development of new categories of businesses by engaging with internal and external audiences. Engaged with business groups to design and deliver ~60 Workiva templates to drive meaningful impact for customers on Workiva's… Show more The Growth solution - product marketing team drives thought leadership and new business category creation, in partnership with solutions engineering and other technology groups across Workiva. We develop long-term vision and provide strategic leadership to enable the development of new categories of businesses by engaging with internal and external audiences. Engaged with business groups to design and deliver ~60 Workiva templates to drive meaningful impact for customers on Workiva's online marketplace. Empowered ESG field teams with the resources (ex: GTM playbook, prospecting guides, competitor battle cards, discovery guides, data sheet, solution web page etc) to drive customer engagement with an emphasis on regional and local impact.

Sr. Product Marketing Manager

• Jan 2017 - Sep 2020

Go to market: Develop launch strategy and coordinate execution of go-to-market programs with outbound marketing. Participated in product strategy and roadmap planning process, representing the market perspective and making product decisions based on customer feedback. Collaborate with legal, accounting, CS, IT, sales operations, and sales training for successful roll-outs of sales enablement and support tools (ex: Next generation of Wdesk) Growth marketing: Drive marketing strategy by… Show more Go to market: Develop launch strategy and coordinate execution of go-to-market programs with outbound marketing. Participated in product strategy and roadmap planning process, representing the market perspective and making product decisions based on customer feedback. Collaborate with legal, accounting, CS, IT, sales operations, and sales training for successful roll-outs of sales enablement and support tools (ex: Next generation of Wdesk) Growth marketing: Drive marketing strategy by finding and executing new ways to attract customers (ex: Sentieo partnership, customer referral program) Partnerships: Proposed new products to meet market needs by organizing product council input sessions with key stakeholders and developing business case studies/plans to justify new product. Work with product managers to prioritize projects for development team based on market data and product launch schedules. Culture: Part of team which conceptualized and executed on conducting Annual Moonshot Challenge that was referred to as one of the reasons for Workiva being a Great Place to Work in 2018 (http://reviews.greatplacetowork.com/workiva-inc).

Product Marketing Manager

• Jun 2015 - Dec 2016

As a Product Marketing Manager for Workiva, a company that created Wdesk (cloud-based productivity platform for enterprises to collect, link, report, and analyze business data): 1) I analyzed opportunities in new markets and managed the operational aspects of product launches. 2) Helped operationalize subscription, consulting, and customer service products. 3) Launched new product(s). Some of my most notable accomplishments included: • New market pilot programs: Stood up 2… Show more As a Product Marketing Manager for Workiva, a company that created Wdesk (cloud-based productivity platform for enterprises to collect, link, report, and analyze business data): 1) I analyzed opportunities in new markets and managed the operational aspects of product launches. 2) Helped operationalize subscription, consulting, and customer service products. 3) Launched new product(s). Some of my most notable accomplishments included: • New market pilot programs: Stood up 2 healthcare pilots with CDP agreements • Operations Efficiency: Reduced time taken for operationalization of product launches from 12 weeks to 6 weeks. Initiated and led kaizen event to reduce number of overall SKUs by 55%. • New pricebook launch(es): Managed cross-group operational launches of two new pricebooks (1- license based price book and 2 - value based price book) in order to make it easier for customers to purchase from Workiva and in order to make it easier for sales reps to sell Workiva products.

Book Author

• Jan 2019 - Nov 2021

Published and co-authored #1 best selling cookbook (Kuttis' Cookbook) in baby food section of Amazon. Sold across 8 countries. Published and co-authored #1 best selling cookbook (Kuttis' Cookbook) in baby food section of Amazon. Sold across 8 countries.

Lecturer

• Aug 2016 - May 2018

Taught class in Supply Chain Management department - Decision Tools for Logistics and Operations Management(SCM 460). SCM 460 is a course designed to give students the knowledge and experience of quantitative problem solving in logistics and operations management. Attention is given to such problems as transportation and network planning, inventory decision making, facility location planning, and vehicle routing.The course emphasizes the use of PC-based spreadsheet programs. SCM… Show more Taught class in Supply Chain Management department - Decision Tools for Logistics and Operations Management(SCM 460). SCM 460 is a course designed to give students the knowledge and experience of quantitative problem solving in logistics and operations management. Attention is given to such problems as transportation and network planning, inventory decision making, facility location planning, and vehicle routing.The course emphasizes the use of PC-based spreadsheet programs. SCM 301 acquaints students with various supply chain activities and describes how supply chain management integrates supply and demand, both within and between firms. Students are exposed to a wide range of supply chain management terminology, analytical tools, and theories related to four key elements of supply chain management: purchasing, operations, distribution, and integration. Show less Taught class in Supply Chain Management department - Decision Tools for Logistics and Operations Management(SCM 460). SCM 460 is a course designed to give students the knowledge and experience of quantitative problem solving in logistics and operations management. Attention is given to such problems as transportation and network planning, inventory decision making, facility location planning, and vehicle routing.The course emphasizes the use of PC-based spreadsheet programs. SCM… Show more Taught class in Supply Chain Management department - Decision Tools for Logistics and Operations Management(SCM 460). SCM 460 is a course designed to give students the knowledge and experience of quantitative problem solving in logistics and operations management. Attention is given to such problems as transportation and network planning, inventory decision making, facility location planning, and vehicle routing.The course emphasizes the use of PC-based spreadsheet programs. SCM 301 acquaints students with various supply chain activities and describes how supply chain management integrates supply and demand, both within and between firms. Students are exposed to a wide range of supply chain management terminology, analytical tools, and theories related to four key elements of supply chain management: purchasing, operations, distribution, and integration. Show less

Global Channel Marketing & Customer Relationship Team Mgr

• Apr 2014 - May 2015

Lead the Global Partner Training Program in collaboration with field application engineering team and sales team. In 2014, successfully rolled out 8 FastTrack Trainings worldwide and 2 xArray Trainings in Seattle, WA. Thought leadership in designing and managing the conversion of Americas channel (including over 150 partners) from 2-tier distribution model to 3-tier distribution model in order to reduce partner on-boarding and support costs for Impinj. Build a relevant set of… Show more Lead the Global Partner Training Program in collaboration with field application engineering team and sales team. In 2014, successfully rolled out 8 FastTrack Trainings worldwide and 2 xArray Trainings in Seattle, WA. Thought leadership in designing and managing the conversion of Americas channel (including over 150 partners) from 2-tier distribution model to 3-tier distribution model in order to reduce partner on-boarding and support costs for Impinj. Build a relevant set of product and channel campaigns and drive the rollout, execution, measurement and optimization of these campaigns across the channel partner ecosystem. Lead and manage the communication and joint planning engagement and rhythms between our corporate marketing teams, our field sales team, and partners directly Show less Lead the Global Partner Training Program in collaboration with field application engineering team and sales team. In 2014, successfully rolled out 8 FastTrack Trainings worldwide and 2 xArray Trainings in Seattle, WA. Thought leadership in designing and managing the conversion of Americas channel (including over 150 partners) from 2-tier distribution model to 3-tier distribution model in order to reduce partner on-boarding and support costs for Impinj. Build a relevant set of… Show more Lead the Global Partner Training Program in collaboration with field application engineering team and sales team. In 2014, successfully rolled out 8 FastTrack Trainings worldwide and 2 xArray Trainings in Seattle, WA. Thought leadership in designing and managing the conversion of Americas channel (including over 150 partners) from 2-tier distribution model to 3-tier distribution model in order to reduce partner on-boarding and support costs for Impinj. Build a relevant set of product and channel campaigns and drive the rollout, execution, measurement and optimization of these campaigns across the channel partner ecosystem. Lead and manage the communication and joint planning engagement and rhythms between our corporate marketing teams, our field sales team, and partners directly Show less

Channel Manager, Digital Supply Chain

• Oct 2012 - Apr 2014

Responsible for onboarding and managing Channel Digital Partners in all aspects of their Digital business, defining and implementing Digital Processes, liaising and collaborating with all other relevant groups and being recognized as a Subject Matter Expert in this area available to train others. The main functional areas of responsibility are: Partner Onboarding Support, New Product Launch, Order to Cash, Partner Engagement, Cross Group Collaboration, Process Management, Digital Distribution… Show more Responsible for onboarding and managing Channel Digital Partners in all aspects of their Digital business, defining and implementing Digital Processes, liaising and collaborating with all other relevant groups and being recognized as a Subject Matter Expert in this area available to train others. The main functional areas of responsibility are: Partner Onboarding Support, New Product Launch, Order to Cash, Partner Engagement, Cross Group Collaboration, Process Management, Digital Distribution Channel SME & associated training. Oversaw the Channel Operations tasks as part of the overall Partner Onboarding process primarily for the eDistributor, ensuring partners are correctly set up in all systems, establishing an initial relationship with the partner and ensuring processes and documentation are defined and up to date in this area. Successfully led integration of 3 e-Partners on to Microsoft's CIS v3 platform which enabled sales of Office 15 products at launch.Participated in tough negotiations with partners on certain API implementations and mediated conversations between partners and internal IT team. Led pre-engagement phase of partner onboarding in LATAM by completing project planning activities and by participating in contract negotiations. Drove approval of complex project scope which has now laid the foundation for future onboardings in LATAM. Conducted brownbag training session on Agency model to internal Microsoft team.

Operations Program Manager

• Oct 2009 - Sep 2012

Led cross-group team of 10 to plan and execute the operations readiness launch (licensing, supply chain, and partner readiness) of Windows Server 2012 product Project managed cross-group team of 26 to conduct high complexity assessment to evaluate the elimination of the certificate of authenticity for OEM Office product Piloted and led “Technology on the Road” initiative in FY12 to coordinate 27 Microsoft volunteers to conduct 42 sessions on 12 different computer technologies to… Show more Led cross-group team of 10 to plan and execute the operations readiness launch (licensing, supply chain, and partner readiness) of Windows Server 2012 product Project managed cross-group team of 26 to conduct high complexity assessment to evaluate the elimination of the certificate of authenticity for OEM Office product Piloted and led “Technology on the Road” initiative in FY12 to coordinate 27 Microsoft volunteers to conduct 42 sessions on 12 different computer technologies to 180 students (K – 5) Directed and led Thinkweek 2012 initiative to foster innovation within Operations. Developed and leveraged social collaboration product to promote idea submission and refinement which led to submission of unprecedented 109 paper submissions. Top 6 papers presented ideas to CVP and GMs of Operations. Authored Operations ThinkWeek winning conceptual white paper “Specialized worldwide assessment teams” and OEM Operations Bluesky 2012 winning white paper “Last Mile Excellence…one step further”

Business analyst Intern

• Jan 2009 - Jun 2009

Developed financial models to analyze cost of services offered by IT Operations team. Developed financial models to analyze cost of services offered by IT Operations team.

Peer Advisor

• 2008 - 2009

Helped 1st year MBA students with crafting their resumes and refining their interviewing skills Helped 1st year MBA students with crafting their resumes and refining their interviewing skills

McCombs Venture Fellows Associate

• Sep 2008 - Dec 2008

Market research, and comps analysis for portfolio companies in the IT & Wireless space Market research, and comps analysis for portfolio companies in the IT & Wireless space

Global Supply Intern

• May 2008 - Aug 2008

Built a cost model to forecast prices of flexible printed circuits that are used in most of today's electronic appliances such as MP3 players, and computers. Also did some financial statement analysis of suppliers providing these circuits to Apple Built a cost model to forecast prices of flexible printed circuits that are used in most of today's electronic appliances such as MP3 players, and computers. Also did some financial statement analysis of suppliers providing these circuits to Apple

Venture Fellows Associate

• Jan 2008 - May 2008

- Reviewed business plans seeking venture capital investment and coordinated deal flow; presented recommendations and analysis to general partners for investment consideration - Assisted in $50M fund raising effort by developing a tracking tool to streamline process of contacting 300 potential investors, and making bi-monthly presentations on progress to partners - Reviewed business plans seeking venture capital investment and coordinated deal flow; presented recommendations and analysis to general partners for investment consideration - Assisted in $50M fund raising effort by developing a tracking tool to streamline process of contacting 300 potential investors, and making bi-monthly presentations on progress to partners

Part-time

• Dec 2007 - Jan 2008

Developed financial model and forecast Developed financial model and forecast

Assistant Research Engineer

• Jun 2006 - Aug 2007

Data Analysis & inventory stratification of client inventories to help optimize inventories Development and maintenance of organization's website Data Analysis & inventory stratification of client inventories to help optimize inventories Development and maintenance of organization's website

Radio broadcaster & Web Developer

• 2006 - 2007

Volunteered as Radio broadcaster for show entitled "Eclectic Coffee House" at community radio station. Developed and maintained website of community radio station Volunteered as Radio broadcaster for show entitled "Eclectic Coffee House" at community radio station. Developed and maintained website of community radio station

Information Technology Associate

• Jun 2004 - Jun 2006

•Hired and led a 6 member team to integrate the authentication process for 15 portals owned by 4 different non-academic departments of Texas A&M University •Developed and implemented 5 academic web applications to streamline delivery of course content for 800 students enrolled in the distance education program accounting for $1.5M in revenue •Hired and led a 6 member team to integrate the authentication process for 15 portals owned by 4 different non-academic departments of Texas A&M University •Developed and implemented 5 academic web applications to streamline delivery of course content for 800 students enrolled in the distance education program accounting for $1.5M in revenue

Systems Engineer

• Oct 2000 - Jul 2002

- Developed and deployed content management tools for Merck’s $2.5M online health care portal, which optimized delivery of information to doctor subscribers from 30 countries - Conducted training programs for 70 consultants on Yahoo technologies; saved organization $100K - Developed and deployed content management tools for Merck’s $2.5M online health care portal, which optimized delivery of information to doctor subscribers from 30 countries - Conducted training programs for 70 consultants on Yahoo technologies; saved organization $100K