Experience

SeaTac Lighting & Controls

• United States
• Architecture and Planning
• 1 - 100 Employee

• Digital Communications Director

  • Jun 2020 - Present

  Producer, Director, Videographer, and Editor for SeaTac Studios. We create meaningful educational lighting content that is actually fun to watch. Producer, Director, Videographer, and Editor for SeaTac Studios. We create meaningful educational lighting content that is actually fun to watch.



Delta Light North America

• United States
• Design Services
• 1 - 100 Employee

• Los Angeles A&D Specification Sales Manager

  • May 2019 - Apr 2020

  Laid off due to COVID-19 • Oversaw all sales for Southern California. • Cultivated target client lists, conducted presentations, and maintained sales pipeline. • Designed targeted marketing newsletters while using analytics to strategically follow up with contacts. • Planned large corporate events for product launches. • Creative force behind digital marketing content for customer webinar series. Laid off due to COVID-19 • Oversaw all sales for Southern California. • Cultivated target client lists, conducted presentations, and maintained sales pipeline. • Designed targeted marketing newsletters while using analytics to strategically follow up with contacts. • Planned large corporate events for product launches. • Creative force behind digital marketing content for customer webinar series.



Performance Marketing LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Content Writer

  • Nov 2017 - May 2019

  • Developed and executed effective individualized content marketing strategies for smart-home integration. • Produced SEO optimized blogs and articles specifically tailored to client’s target audience. • Composed press releases for industry news outlets. • Created email campaigns with high click-through rates, to turn leads into customers. • Managed social media strategy and content. • Developed and executed effective individualized content marketing strategies for smart-home integration. • Produced SEO optimized blogs and articles specifically tailored to client’s target audience. • Composed press releases for industry news outlets. • Created email campaigns with high click-through rates, to turn leads into customers. • Managed social media strategy and content.



Freelance, self-employed

• Freelance Marketing Consultant

  • 2017 - 2019

  • Collaborated with clients to form cohesive content marketing strategy to accomplish short and long-term sales and marketing goals while tracking KPIs and analytics. • Collaborated with sales teams to build successful customer education strategies. • Identified and built target audience personas. • Generated website content for effective landing pages. • Executed drip campaigns to keep client relevant to target audience. • Utilized SaaS marketing automation tools for customized triggered emails. • Crafted news articles and blogs to position clients as industry thought leaders and educators. • Created email campaigns with high click-through rates to turn leads into customers.



Western Lighting & Energy Controls

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Smart Home Systems Sales

  • Feb 2016 - Sep 2017

  • Managed sales of 42 showrooms for the largest US lighting controls and smart home systems manufacturer.• Increased sales by 27% in first year.• Recognized as top showroom sales person in the country, and featured in Lutron Electronic’s Lightshow Magazine Winter 2017.

• Specification Sales- San Diego

  • Jun 2014 - Feb 2016

  • Representative for over 75 commercial lighting manufacturers.• Constructed creative literature for dissemination during original interactive presentations.• Consulted with architects, electrical engineers, and lighting designers.



Vibia

• Greater Los Angeles Area

• Western Regional Sales Manager

  • Jun 2012 - Dec 2013

  -Oversaw all sales west of Mississippi River. -Constructed interactive sales presentations for architects, electrical engineers, lighting designers, and interior designers. -Managed sales for representatives in over 15 territories in western US. -Oversaw all sales west of Mississippi River. -Constructed interactive sales presentations for architects, electrical engineers, lighting designers, and interior designers. -Managed sales for representatives in over 15 territories in western US.



Soliform, Inc.

• Greater Los Angeles Area

• Vice President Sales & Marketing

  • Jul 2011 - Jun 2012

  Responsible for strategic vision and execution of Soliform brand to include company message, brand image, and corporate consistency between Soliform Taiwan and US startup branch Hired and worked with web designer to create company website Oversaw development and implemented set of standards for Taiwanese product to meet US code Crafted original marketing material and wrote all marketing copy Responsible for strategic vision and execution of Soliform brand to include company message, brand image, and corporate consistency between Soliform Taiwan and US startup branch Hired and worked with web designer to create company website Oversaw development and implemented set of standards for Taiwanese product to meet US code Crafted original marketing material and wrote all marketing copy



Lunera

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Western Regional Sales Manager

  • Jun 2010 - Jul 2011

  Garnered highest sales numbers in the company for the 2nd quarter of 2011 Oversaw all sales for western 3rd of US Created and implemented sales strategy and pipeline Worked congruently with agencies such as Performance, Sea-Tac and RC Lurie Developed and delivered effective sales presentations including in-depth payback model for rep agencies and direct customers

• Design Specialist

  • Jun 2010 - Oct 2010



Total Lighting Concepts

• United States
• Architecture and Planning
• 1 - 100 Employee

• Specification

  • Jun 2008 - Jun 2010

  Representative for over 50 commercial lighting manufacturers • Consulted with Architects, Electrical Engineers, Lighting Designers and other building design professionals in the specification of lighting equipment • Constructed creative literature for dissemination during original interactive presentations Maintained and strengthens relationships with clients and industry leaders. • Renewed positive report and gained new business with old/cold customers Representative for over 50 commercial lighting manufacturers • Consulted with Architects, Electrical Engineers, Lighting Designers and other building design professionals in the specification of lighting equipment • Constructed creative literature for dissemination during original interactive presentations Maintained and strengthens relationships with clients and industry leaders. • Renewed positive report and gained new business with old/cold customers



Generation Next

• Netherlands
• Online Audio and Video Media
• 1 - 100 Employee

• Freelance Assistant Coordinator

  • Feb 2008 - May 2008

  • Coordinated and executed events with US Congressmen and US Senators • Produced proposals and presentations for prospective members as well as US Congressmen and US Senators • Conducted correspondence with Congressmen and Senators regarding contributions and appearances • Developed and implemented database of voting and contribution records for recruitment of new members • Coordinated and executed events with US Congressmen and US Senators • Produced proposals and presentations for prospective members as well as US Congressmen and US Senators • Conducted correspondence with Congressmen and Senators regarding contributions and appearances • Developed and implemented database of voting and contribution records for recruitment of new members



Pierce Mattie PR

• Intern

  • Jan 2007 - May 2007

  • Crafted press releases to distribute to the media • Assisted account team to create and proofread new client proposals • Researched and created media lists • Content contributor to various blogs for agency and client websites • Crafted press releases to distribute to the media • Assisted account team to create and proofread new client proposals • Researched and created media lists • Content contributor to various blogs for agency and client websites



Target

• United States
• Retail
• 700 & Above Employee

• Marketing Intern

  • Aug 2006 - Dec 2006

  • Selected as 1 of 21 for highly competitive Fortune 100 sponsored internship • Devised and proposed new marketing plan to Target executives • Constructed executive summary and comprehensive marketing proposal for national application • Conducted focus groups and prepared surveys to determine a solution to a recruitment issue • Selected as 1 of 21 for highly competitive Fortune 100 sponsored internship • Devised and proposed new marketing plan to Target executives • Constructed executive summary and comprehensive marketing proposal for national application • Conducted focus groups and prepared surveys to determine a solution to a recruitment issue



Rim of the World Rally

• Public Relations

  • 2005 - 2006

  • Conducted interviews with rally teams and wrote press releases for immediate release • Rim of the World Liaison with media such as Univision and Adelphia Cable • Coordinated race team interviews with media • Conducted interviews with rally teams and wrote press releases for immediate release • Rim of the World Liaison with media such as Univision and Adelphia Cable • Coordinated race team interviews with media