Experience

Visit Montgomery, MD

• United States
• Hospitality
• 1 - 100 Employee

• Chief Strategy Officer (CSO)

  • Sep 2022 - Present

• Director of Marketing

  • Sep 2017 - Sep 2022

  Visit Montgomery is the official destination marketing organization (DMO) for Montgomery County Maryland, located next door to Washington, D.C. I lead the organization's destination marketing, advertising, communications and public relations initiatives. The strategy is designed to increase day and overnight visitation to Montgomery County, Maryland. I manage a small marketing team that includes two full-time team members; plus, oversee a network of third-party marketing partners and agencies. Show less



C&O Canal Trust

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Board Member & Communications Committee Chair

  • Dec 2020 - Present

  Member of the board for the C&O Canal Trust - the official non-profit partner for the C&O Canal National Historical Park. This 184.5-mile-long recreational, educational and historic attraction welcomes over 5 million visitors each year. It is a major economic driver for the four Maryland counties – including Montgomery County – and the ten Canal Towns it passes through, responsible for approximately $98.4 million in visitor spending in 2019. Member of the board for the C&O Canal Trust - the official non-profit partner for the C&O Canal National Historical Park. This 184.5-mile-long recreational, educational and historic attraction welcomes over 5 million visitors each year. It is a major economic driver for the four Maryland counties – including Montgomery County – and the ten Canal Towns it passes through, responsible for approximately $98.4 million in visitor spending in 2019.



Montgomery College

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor II

  • Sep 2021 - Present

  Adjunct professor for Montgomery College’s Hospitality Management Program. Current courses taught includes Customer Service in Hospitality and Culinary Tourism. Adjunct professor for Montgomery College’s Hospitality Management Program. Current courses taught includes Customer Service in Hospitality and Culinary Tourism.



Chatham University

• United States
• Higher Education
• 400 - 500 Employee

• Adjunct Professor

  • Jan 2016 - Jun 2021

  Adjunct professor for the Falk School of Sustainability Food Studies graduate program specializing in topics relating to food, travel and sustainability. Course taught: Food Journeys Adjunct professor for the Falk School of Sustainability Food Studies graduate program specializing in topics relating to food, travel and sustainability. Course taught: Food Journeys



Food Guy Adventures, LLC

• Greater Pittsburgh Area

• Owner / Head Guide

  • Jan 2010 - Jan 2018

  Food Guy Adventures offers exceptional neighborhood walking tours that celebrate Pittsburgh's food, culture, and people. This small-group tour business grew to offer four distinctive public tours and a range of customized private tours. Developed a strategic partnership with the Sustainable Pittsburgh Restaurant program to create Pittsburgh’s first sustainable-focused food tour. Generated $2,500 in sponsorship revenue through the partnership. Food Guy Adventures offers exceptional neighborhood walking tours that celebrate Pittsburgh's food, culture, and people. This small-group tour business grew to offer four distinctive public tours and a range of customized private tours. Developed a strategic partnership with the Sustainable Pittsburgh Restaurant program to create Pittsburgh’s first sustainable-focused food tour. Generated $2,500 in sponsorship revenue through the partnership.



Frontiers International Travel

• United States
• Travel Arrangements
• 1 - 100 Employee

• Marketing Director

  • Sep 2013 - Sep 2017

  Frontiers is a 50-year-old full-service travel company with offices in the US and UK markets. Specializes in light-tackle fishing, quality bird shooting, wildlife photographic safaris, and luxury travel throughout the world. My primary responsibilities are to lead company-wide global marketing initiatives designed to grow our existing sales channels and broaden the brand’s reach within the digital space. I manage a small marketing team that includes two full-time team members; plus, contract PR, copywriting and design support. Destination Certifications: - South Africa Travel Specialist - Conde Nast Traveler Institute Cruise Specialist - College of Disney Knowledge Specialist - Vancouver Specialist Show less



Community College of Allegheny County

• United States
• Higher Education
• 300 - 400 Employee

• Community Education Instructor

  • Jan 2013 - Nov 2016

  Faculty member for CCAC’s Community Education program. Developed syllabuses and utilized a variety of innovative teaching methods to support the learning objectives for each course. Class sizes range from 5 to 18 students. Non-Credit Courses Taught: - The Business of Blogging - Food Blogging Basics - Social Media Marketing - Blogging: Writing Interesting and Entertaining Content - Email Marketing Basics - Hands on Instagram for Business Faculty member for CCAC’s Community Education program. Developed syllabuses and utilized a variety of innovative teaching methods to support the learning objectives for each course. Class sizes range from 5 to 18 students. Non-Credit Courses Taught: - The Business of Blogging - Food Blogging Basics - Social Media Marketing - Blogging: Writing Interesting and Entertaining Content - Email Marketing Basics - Hands on Instagram for Business



Local Orbit

• United States
• Technology, Information and Internet

• Director of Marketing and Communications

  • Oct 2012 - Sep 2013

  Local Orbit provides sales and business management tools for the entrepreneurs and organizations building the New Food Economy, connecting buyers and sellers with shorter, transparent supply chains. We help people build profitable businesses and healthier communities. Responsibilities include: online and offline marketing, social media, brand management, strategic planning, product development, media relations, advertising, webinars, conference presentations and creative guidance. Local Orbit provides sales and business management tools for the entrepreneurs and organizations building the New Food Economy, connecting buyers and sellers with shorter, transparent supply chains. We help people build profitable businesses and healthier communities. Responsibilities include: online and offline marketing, social media, brand management, strategic planning, product development, media relations, advertising, webinars, conference presentations and creative guidance.



SnapRetail / SnapRx

• United States
• Software Development
• 1 - 100 Employee

• Marketing Director

  • May 2009 - Oct 2012

  Owned e-commerce platform, social media, email and webinar marketing strategies to deliver campaigns to engage an active local retailer community of 65,000 contacts. Developed annual marketing plans to achieve 20% sales growth year-over-year and 15% lead growth. Managed and coordinated content calendar including opt-in email marketing tactics, custom-developed Facebook applications and multi-media communications. Optimized email marketing campaigns to achieve an average 31% open, 26% click and 5% direct conversion rates. Lead the development of regular quarterly online promotions including two “e-shows” annually – weeklong virtual tradeshows with over 32,000 visitors and $145,000 sales growth. Multi-channel promotions include webinars, e-newsletters, social media contests and multi-media videos. Wrote detailed specification and wireframe documents to ensure front and back-end user experiences were consistent and optimized for sales growth. Collaborated with technology engineers, graphic designers, data base specialists to ensure such documents were aligned with overall company strategy. Show less



Powercast Corporation

• United States
• Wireless Services
• 1 - 100 Employee

• Communications Manager (Consultant)

  • Dec 2008 - May 2009

  Six month consulting project to build a complete company-wide communications structure from the ground-up that revitalized the corporate image and brand. Responsibilities included online asset management, graphic design, copywriting, sales collateral, direct mail, media relations, telesales scripting, and trade show lead generation. Ran Powercast’s 2009 Consumer Electronics Show project including the design and delivery of a 20 by 30 show booth, the successful promotion of four new product lines, and the media placement to 12 international outlets, while acquiring over 800 new customer leads. Successfully executed a television product launch on the NBC Today Show and onsite interviews for Fast Company magazine. Show less



First Industrial Realty Trust

• United States
• Real Estate
• 200 - 300 Employee

• Corporate Marketing Manager

  • Aug 2007 - May 2008

  High-profile management position directing online and direct marketing tactics on a national level. Implemented online and trade publication advertising campaigns, designed multi-page sales collateral, wrote press releases, and aligned corporate brand messaging of business development teams to promote multi-acre industrial development properties to third-party brokerage firms and corporate clients. High-profile management position directing online and direct marketing tactics on a national level. Implemented online and trade publication advertising campaigns, designed multi-page sales collateral, wrote press releases, and aligned corporate brand messaging of business development teams to promote multi-acre industrial development properties to third-party brokerage firms and corporate clients.



Aramark

• United States
• Hospitality
• 700 & Above Employee

• District Marketing Manager

  • Jul 2004 - Aug 2007

  Responsible for increasing market penetration and growing profitable incremental sales revenues by 12% year-over-year through the execution of trend analytics, customized-by-segment marketing plans, interactive social media tactics and direct response promotional strategies for a multi-state district that totaled $26.7 million in top line sales.

• Marketing Assistant

  • Jan 2001 - Jul 2004

  Developed and implemented multi-tiered promotional campaigns, within a budget, by leading a cross-functional team of operation managers, culinary professionals and marketing support to drive check average by 11.7% and value perceptions by 5.2%.