Diego Buendia Barros

Sales Lead at Atena
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Contact Information
us****@****om
(386) 825-5501
Location
Peru, PE
Languages
  • Inglés Full professional proficiency
  • Español Native or bilingual proficiency

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Credentials

  • Hubspot Sales Software Certified
    HubSpot
    May, 2020
    - Nov, 2024
  • Portugués
    Duolingo

Experience

    • Peru
    • Financial Services
    • 1 - 100 Employee
    • Sales Lead
      • Oct 2023 - Present

    • Latvia
    • Printing Services
    • 1 - 100 Employee
    • Representación de la marca Boft
      • Jun 2023 - Present

      Si te gusta inmortalizar recuerdos... Boft es sinónimo de eso. Los módulos de Boft te permiten imprimir Reels y fotos de Instagram, fotos de la galería de tu teléfono, tarjetas de regalo o incluso tomarte un selfie en el momento. Para lograrlo, me asocié con mi esposa y pusimos el plan en marcha. Contactamos al representante de la marca en Lituania (full English mode), evaluamos partners estratégicos considerando afluencia de personas y segmentos acorde a la propuesta de Boft. Luego de un año y varias negociaciones con freight-forwarders, bancos, venues y demás... trajimos el primer módulo a MegaPlaza Independencia e iniciamos en Mayo-Junio 2023. Dato curioso: ¿Sabían que los miércoles son los días con menor afluencia de personas en el Mall? Los sábados son indiscutiblemente los más caóticos (o maravillosos, desde la perspectiva del negocio). Show less

    • Peru
    • Alternative Medicine
    • 1 - 100 Employee
    • Operations Lead
      • Apr 2022 - Oct 2023

      I oversee operations, sales, procurement, customer success, pricing and coordinate marketing strategies with the CEO and report directly to him.Key Accomplishments:• Automation and Efficiency: Implemented Airtable, automating workflows, reducing manual efforts by 25%, and boosting productivity.• CRM Enhancements: Successfully introduced KommoCRM, improving organization and delivering personalized customer service, resulting in an outstanding NPS of 9.63/10 in overall satisfaction.• Industry Leadership: Thrived in the highly regulated medical cannabis industry, becoming the largest player in the Peruvian market through creative and resourceful strategies.• Team Leadership: Effectively led a team of 5 customer service representatives, serving as a liaison between the company and over 25 physicians, creating the largest network of cannabis pharmacies in Peru.• Conversion Excellence: Achieved a remarkable +80% lead-to-patient conversion rate for 12 consecutive months.• Cost Reduction and Growth: Successfully sourced bulk ingredients from top suppliers, negotiating favorable payment conditions that reduced costs by +30% and enabled the closure of more B2B deals.Daily tools:HubspotCRM, KommoCRM, Airtable, Notion, Slack, Zapier, Google Suite, Microsoft Office, Inhouse ERP Show less

    • Product Owner
      • Sep 2021 - Apr 2022

      Led cross-functional teams (programmer, developer, and marketing) to enhance our MVP and create Organnical.com (telemedicine platform) and Organnical.pe (Marketplace). Reported directly to the COO.Key Accomplishments:• Pioneered the first Latin American telemedicine platform for medical cannabis treatments, leveraging customer and stakeholder insights.• Optimized appointment scheduling, reducing response times, boosting after-hours sales, and enhancing overall productivity.• Led cross-functional teams to develop Organnical.com and Organnical.pe, resulting in a transformative impact on the company and the industry.Daily tools:Figma, Wordpress, Quickcomm (local tech provider), Microsoft Office, Google Suite Show less

    • Peru
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Commercial & Administrative Executive
      • Mar 2021 - Apr 2022

      Led a team of two, leading sales growth and establishing scalable administrative protocols and workflows to propel our business to the next level. Reported directly to the Sales Manager. Key Accomplishments: • Pioneered sales of cannabis bulk ingredients to pharmacies in Peru, establishing the largest pharmacy network and partnering with Farmacia Universal. Currently generating an average of USD 10k per month in revenue. • Sourced premium products, leading to recurring income for pharmacies and a consistent 15-20% monthly growth in medical appointments. • Diversified revenue streams, doubling income and raising customer lifetime value by an average of $1,500. • Created essential documents (business presentations, catalogs, and contract templates) that saved time and boosted conversion rates. • Implemented Hubspot CRM and Leadsales, enabling our team of three to efficiently handle over 100 leads daily and double our daily scheduled patient numbers. Daily tools: HubspotCRM, LeadSales CRM, Microsoft Office, Google Suite, Inhouse ERP Show less

    • Peru
    • Banking
    • 100 - 200 Employee
    • Sr. Key Account Manager
      • Jan 2020 - Mar 2021

      Reported directly to the Sales Manager. • Despite being the youngest salesperson, assumed responsibility for important accounts and consistently achieved impressive monthly sales figures, averaging USD 20,000 per month. • Introduced HubSpot CRM to replace the existing Excel database, streamlining operations and improving efficiency. • Identified and explored the untapped segment of fintechs, leading to successful product and service matches and contributing to increased new account acquisition. • Leveraged prior experience in virtual sales to train the team in scheduling and conducting virtual meetings, enhancing overall team performance during the COVID-19 outbreak. Show less

  • Trippy
    • Provincia de Lima, Peru
    • Fundador
      • Oct 2019 - Jun 2020

      En el 2019, luego de empezar a trabajar en presencial lejos de casa, tuve que reorganizar mi vida para poder luchar contra el tráfico, la (in)formalidad y velocidad del transporte público, la (im)posibilidad de encontrar espacios para estacionar y los elevados costes de optar de vez en cuando con el transporte privado. Me ocurrió una o dos veces que llegué tarde a la oficina y en ese entonces ya habían aparecido algunas alternativas de micro-mobilidad eléctrica en Perú. Una mañana atorado en el tráfico le escribí a una de estas empresas que comercializaban motos/scooters eléctricos y tomé la decisión de comprarme uno ese mismo día. Ese día salí del trabajo, recogí mi moto, y el resto es historia... Recuperé horas de sueño, gané tiempo para volver a hacer ejercicio, ahorré dinero en taxis, transporte público y gasolina y como plus, reduje la contaminación sonora y de gases de efecto invernadero en mi día a día. Meses más tarde, desarrollé mi marca y web para comercializar mis propios vehículos eléctricos y a personas que podrían haber estado pasando lo mismo que yo. Logré un ticket de venta promedio de $2,200 en las 25 unidades vendidas. Es a inicios de pandemia que la logística internacional se ve gravemente afectada y debo suspender las operaciones y enfocarme en mi trabajo como dependiente. Nota: Personalmente creo que la puntualidad es una de las características más importante que puede tener una persona, sobre todo en el ámbito profesional, es un sinónimo de respeto y profesionalismo. El llegar tarde a mi trabajo fue mi motivación principal para buscar una solución a mi situación actual. Show less

    • Chile
    • Software Development
    • 1 - 100 Employee
    • Sr. Business Developer
      • Jan 2019 - Jan 2020

      Led the Peruvian team (five people) during my last 6 months at the company. Reported directly to the sales department from Chile. Key Accomplishments: • Fastest Sale and Software Mastery: Achieved the fastest sale among new members and developed in-depth software expertise within the first month, showcasing quick adaptability and dedication to mastering complex products. • Key Account Growth: Identified and expanded key accounts, such as María Almenara and Grupo Transmeridian, from one user to over 30 users, demonstrating strategic thinking and effective client relationship management. • Maintaining Major Account Relationships: Successfully upheld strong relationships with major accounts previously managed by senior team members, ensuring a consistent monthly income and showcasing trustworthiness and reliable performance. • Team Training and Development: Initiated training for the Lead Generation team on cold calling techniques and prospecting strategies, highlighting leadership and commitment to enhancing team performance. Daily tools: Hubspot CRM, Google Suite, Slack, Microsoft Office Show less

    • Peru
    • Information Technology & Services
    • 1 - 100 Employee
    • Lead Sales Associate
      • Mar 2017 - Jan 2019

      Reported directly to the Sales Manager. Key Accomplishments • Client Relationships: Cultivated strong client relationships, resulting in an average of 75% recurring sales annually. • Strategic Development: Prepared reports and devised business strategies, leading to a successful deal with BCP and a subsequent fourfold increase in revenue from the client. • Client Engagement: Cultivated and sustained strong client relationships, leading to a nearly 10% increase in sales from referrals. • Support and Guidance: Offered daily support and guidance, providing valuable information to improve productivity and satisfaction with our online platform, leading to a client retention rate of at least 40%. • Sales Research: Identified opportunities and explored sales alternatives, resulting in successful partnerships with clients in the education and gambling industries. • Team Collaboration: Promoted teamwork and collaborated to achieve monthly goals. • Training and Presentations: Coordinated personalized training sessions and crafted business presentations. Top clients: BCP, LaTinka, L'Occitane, Excellia, Pacífico Seguros, MINJUS, MIDIS, MININTER, MINSA Show less

    • Peru
    • Construction
    • 1 - 100 Employee
    • Practicante - Área de Logística
      • Nov 2015 - Nov 2016

  • 3kasas
    • Santiago de Surco
    • Asistente Comercial y Marketing
      • Jan 2014 - Jul 2015

    • United States
    • Hospitality
    • 100 - 200 Employee
    • Lift Operations
      • Dec 2013 - Mar 2014

    • 1 - 100 Employee
    • Asistente de Ventas
      • Jan 2013 - Jun 2013

      During my second year of college, I was eager to gain experience in sales and customer service. This job provided an excellent opportunity for me to improve my English skills, as many of our customers were tourists from abroad. I developed skills in handling customer inquiries and addressing their needs, as well as implementing upselling strategies to meet our monthly quotas. I thoroughly enjoyed collaborating with a team that shared a common objective and consistently achieved that goal alongside my peers. Show less

    • Asistente
      • Dec 2011 - Feb 2012

      This was my first job right after I completed my studies in school. The owner of the factory, who is a friend of my family, gave me the opportunity to work in their warehouse, preparing gifts for Christmas for their most important clients. The job was initially expected to take around 3 weeks, but I managed to complete it in a record one-week period. With no other immediate tasks at hand, I was promoted to the warehouse area, where I assisted in organizing inventory and proposed improvements to their logistics. Show less

Education

  • Universidad Peruana de Ciencias Aplicadas
    Bachiller, Administracion y Agronegocios
    2012 - 2017

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