Experience

PM Dragonfly

• United Kingdom
• Technology, Information and Media
• 1 - 100 Employee

• COO and Co-Founder

  • Sep 2022 - Present



Tquila

• Ireland
• IT Services and IT Consulting
• 1 - 100 Employee

• Advisor

  • May 2022 - Present



Publicis Media

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Executive Vice President, Precision EMEA

  • Nov 2019 - May 2022

  As EVP of Precision (Publicis Media's data-informed, tech-enabled biddable practice) EMEA, I was responsible for delivering best in class digital capabilities, creating clear and sustainable value for clients and driving growth across the Groupe. This included the provision of market-leading services and solutions covering regional product development and enablement, operational effectiveness and best practice, marketing transformation via solutions consultancy, thought leadership, and commercial fulfillment.

• Head of Enterprise Strategy, Precision EMEA

  • Aug 2018 - Nov 2019

  Whilst in this role I was responsible for global diversified consultancy services and regional product development. I had the specific objectives of incubating the agency services/solutions of the future and developing diversified business opportunities.



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Head Of Digital

  • Jun 2017 - Aug 2018

  I was the EMEA digital lead in the Starcom Worldwide business. Whilst in this role I had a specific focus on Fiat Chrysler Automobiles (FCA), covering six brands in twenty-six markets. I was the EMEA digital lead in the Starcom Worldwide business. Whilst in this role I had a specific focus on Fiat Chrysler Automobiles (FCA), covering six brands in twenty-six markets.



Zurich Insurance

• Switzerland
• Insurance
• 700 & Above Employee

• Digital Marketing Consultant

  • Oct 2016 - May 2017

  Responsible for delivering key strategic projects across the UK digital marketing function. This included a transformational digital data strategy to enable best in class digital, insight. Responsible for delivering key strategic projects across the UK digital marketing function. This included a transformational digital data strategy to enable best in class digital, insight.



agenda21

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Consultant

  • Jun 2016 - Sep 2016

  Delivery of strategic business initiatives covering business workflow, project scoping, and multi-territory programmatic planning. Delivery of strategic business initiatives covering business workflow, project scoping, and multi-territory programmatic planning.



Havas Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Head of Digital Operations

  • Jul 2015 - Apr 2016

  Responsible for digital best practice and strategy across Havas Media Group (HMG) UK. Leading a team of 100+ digital practitioners; driving standards to achieve the highest levels of digital excellence.

• Head of Performance

  • Sep 2013 - Jun 2015

  Responsible for digital delivery and performance; specifically across Display, Paid Social, Search, Affiliate Marketing, and Ad Operations. Oversaw substantial departmental evolution and growth.



Arena Media UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Display and Programmatic

  • Jun 2012 - Aug 2013

  Oversaw a number of Arena’s key digital channels and departments including Display, Programmatic Buying, Affiliate Marketing, and Paid Social Media.

• Account Director

  • Jan 2011 - Jun 2012

  Client lead across Arena Media's flagship account: Tesco Bank. Oversaw a period of substantial business growth and innovation.

• Senior Account Manager

  • Aug 2010 - Jan 2011



SapientRazorfish

• United States
• Business Consulting and Services
• 500 - 600 Employee

• Account Manager

  • Oct 2008 - Aug 2010

• Media Planner

  • Jan 2007 - Oct 2008

• Campaign Manager

  • Oct 2005 - Jan 2007