Experience

CEIL

• Pakistan
• Hospitality
• 1 - 100 Employee

• Founder

  • Jan 2020 - Present

  Ceil is a hospitality management company that offers 5 Star amenities for short term rentals at affordable prices. We offer immersive experiences that are inspired by the most impressionable artists, each thoughtfully designed as all-in-one space for working, playing or living in the most sought after, safe and central localities. Ceil is a hospitality management company that offers 5 Star amenities for short term rentals at affordable prices. We offer immersive experiences that are inspired by the most impressionable artists, each thoughtfully designed as all-in-one space for working, playing or living in the most sought after, safe and central localities.



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• On Premise Manager - Central and North

  • Dec 2017 - Dec 2019

  Sales and Marketing Specialist, Central and NorthRole and responsibilities:Identified business opportunities in new On Premise playgrounds to leverage brand image and drive both current and future sales of Red Bull's product portfolioEstablished and nurtured relationships with key influencers, industry players and business partners (including, but not limited to, outlet owners/managers, bar staff, distribution partners, promoters, agencies, etc.)Built affinity and understanding of the Red Bull brand and products within the networkEnsured to be seen as the credible, reliable and knowledgeable face of Red Bull On PremiseDelivered excellence with Red Bull's premium brand image in all activities and executionBuilt and maintained long-lasting collaborations with key stakeholdersNegotiated win/win partnership agreements which add value to both Red Bull's business and customer's businessLeveraged impressive communication, sales and marketing ability to keep Red Bull number one On PremiseDrove and expanded the business by identifying the right sales and marketing occasions in which Red Bull should be present (brand, product)Measured success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunityCreated innovative measures and lay the foundation in areas where Red Bull will exploit its full potential in the futureMastered the On Premise universe by staying on the cutting edge of industry knowledge, trends and new opportunities (accounts, occasions, consumers)Managed internal and external resources (materials, tools, budget) to drive efficiency and effectivenessCollaborated with internal (especially on premise- and culture- marketing) and external stakeholders (artists, promoters, agencies, creatives) to leverage business successDelivered premium execution and creative value-adds to enhance Red Bull's brand image and increase consumption at events (Red Bull events, 3rd party such as para-gastronomy and festivals) Show less

• Brand Manager

  • Oct 2016 - Nov 2017

  Student Brand Manager for LUMS and respective Bull RingOrganized events inside and outside universityAudited On Premise and Off Premise accounts in the respective Bull RingPromoted Red Bull across Pakistan in various events (Car Drift, Neymar 5, Doodle Art, Canvas Cooler, Ramadan promotion etc.)Collaborated Red Bull with Peregrination, introducing the concept of Destination PartiesLead 100 LUMS and international students to the Northern Areas of Pakistan, making Red Bull accessible in the most remote areas of the country Show less



MCB Bank Limited

• Pakistan
• Banking
• 700 & Above Employee

• Mergers & Acquisitions Advisory Buy Side Analyst

  • Jun 2016 - Aug 2016

  Buy-side analyst for the acquisition of a $150 Million entity, that entailed initial due diligence to produce an indicative bid and ensure the compliance of the acquisition with Public Tender Offer regulations and Securities Act Prepared valuation using public company comparables, precedent transactions, and DCF; analysis showed company was over-valued by 17 Percent and was successfully used in negotiations to reduce asking price Collected data from industry experts to determine the accurate acquisition synergies, NPV’s, ROI’s and future cash flow projections to secure acquisition debt financing Located potential acquisitions for Nishat Group, an over USD 3 Billion business house, in power and energy sector Show less



Institute for Policy Reforms

• United States
• Public Policy Offices
• 1 - 100 Employee

• Research Assistant

  • May 2014 - Aug 2014

  Research Assistant to the Ex- Federal Minister for Finance and Economic Affairs, Commerce Minister and Education Minister Prof. Dr. Hafiz A. Pasha Identified and formulated socially-inclusive models of growth and development to allow India and Pakistan to make use of a diverse spectrum of policy incentives and institutional mechanisms in order to widen social inclusion Research Assistant to the Ex- Federal Minister for Finance and Economic Affairs, Commerce Minister and Education Minister Prof. Dr. Hafiz A. Pasha Identified and formulated socially-inclusive models of growth and development to allow India and Pakistan to make use of a diverse spectrum of policy incentives and institutional mechanisms in order to widen social inclusion



Lahore University of Management Sciences

• Pakistan
• Higher Education
• 700 & Above Employee

• Research Assistant

  • May 2014 - Aug 2014

  An International Growth Centre (IGC) funded research project on Government of Punjab's polio immunisation campaign Assisted polio immunization workers using smartphones in Lahore District to help train about 10000 polio immunization workers in using the custom-built application in smartphones An International Growth Centre (IGC) funded research project on Government of Punjab's polio immunisation campaign Assisted polio immunization workers using smartphones in Lahore District to help train about 10000 polio immunization workers in using the custom-built application in smartphones