Amanda McNichol
Director, Content Marketing at AMG Funds- Claim this Profile
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Bio
Credentials
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Lean Six Sigma Yellow Belt
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Experience
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AMG Wealth
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United States
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Financial Services
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100 - 200 Employee
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Director, Content Marketing
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Apr 2022 - Present
Responsible for the development and management of marketing collateral including: - interfacing with multiple departments and affiliates to create content and promote products and asset classes. - measuring the success of product focuses and campaigns to achieve marketing goals. Responsible for the development and management of marketing collateral including: - interfacing with multiple departments and affiliates to create content and promote products and asset classes. - measuring the success of product focuses and campaigns to achieve marketing goals.
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Manager, Retirement Full Service Product & Investment Marketing
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Sep 2019 - Apr 2022
Worked across the organization to develop and implement marketing strategies to drive growth, engagement, and retention, leveraging knowledge of the marketplace and product offerings. Managed the development, deployment, and measurement of unique value proposition to drive innovative and revenue-driving initiatives for focus products including, income solutions, institutional separate accounts, and plan design tools. Overarching responsibilities to drive growth, engagement, and profitability included: • Implementing end-to-end marketing activities that bring Prudential’s value proposition to life across channels and throughout the customer lifecycle to drive revenue for the business. • Collaborating with constituents across the business (sales, client teams, product, customer experience, and research), corporate partners, PGIM, and other marketing teams to ensure alignment with the brand and foster partnership across business/division initiatives. • Developing and executing go-to-market plans including positioning, packaging, promotion, and internal associate enablement. • Building scalable client strategies that drive profitable growth, engagement, and retention. • Possessing an ongoing analytical mindset, utilizing data, metrics, and results to inform and execute marketing strategies across target audiences. • Focusing on understanding customer needs, motivations, and behavior to discover insights that help deliver better outcomes. Show less
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Nurenu Brand Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager & Consultant
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Jan 2018 - Aug 2019
Built client and account partnerships and developed/executed integrated marketing campaigns and brand management projects that drove business results. With a focus on strategy and consulting, brand identity, social media, email marketing, website design, and sales/marketing materials, worked with clients to understand their needs and execute deliverables on time, on brand and on budget. Built client and account partnerships and developed/executed integrated marketing campaigns and brand management projects that drove business results. With a focus on strategy and consulting, brand identity, social media, email marketing, website design, and sales/marketing materials, worked with clients to understand their needs and execute deliverables on time, on brand and on budget.
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Legg Mason (Acquired by Franklin Templeton)
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United States
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Financial Services
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700 & Above Employee
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VP, Channel Manager - Retirement, Global Marketing
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2012 - 2017
Developed and executed ‘surround sound’ marketing strategy (e-mail, web, collateral/sales aids, social media, advertising, PR, events, and communications) to drive awareness and consideration as retirement partner of choice. Concluded assignment in 2017.• Teamed with sales in retirement initiative-decision making process, bringing ideas to market through multiple communication channels that aligned with long-term growth strategy by leveraging input from key stakeholders to tailor content for multiple audiences. Used metrics to show progress against goals, adapting future initiatives based on results.• Built and managed client rewards program, offering retirement-related expertise including robust analytical tools, thought leadership, and value-add content.• Collaborated with marketing teams (interactive, production, programs, product), executing strategy and managing project plans / timelines. Show less
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Vice President, Retirement Initiatives and Business Management, Americas Marketing
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2009 - 2012
Delivered project management of firm-wide strategic retirement initiative focused on growing sales.• Developed and promoted Retirement Advisory Council comprised of industry thought leaders, building strategy, and raising awareness of areas in need of change, development, and growth.• Collaborated with corporate, international and U.S. marketing teams, implementing cohesive brand platform across organization and providing communications highlighting brand impact, consistency, and clarity.• Worked with head of Americas Marketing to identify, manage, and track high impact, high priority marketing projects and accomplishments, increasing company visibility. Show less
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Vice President, Head - Brand & Event Management, Marketing Communications
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2005 - 2009
Built relationships with multiple outside agencies in areas of brand, advertising, and design to create value proposition, positioning language, firm attributes, and overarching global advertising campaign.• Partnered with outside agency, developing, and implementing rollout of consistent brand story including creation of multiple marketing tools and training modules for all US distribution employees.• Managed advertising agency and media buyer relationship, designing and launching creative campaign highlighting brand story to retail and institutional clients.• Delivered ongoing management of event team, ensuring delivery of consistent, high impact client-facing events. Show less
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Citigroup Asset Management
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Stamford, CT
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Vice President, Project Consulting
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2004 - 2005
Worked closely with multiple teams across organization including design, content development, compliance, channel, sales, and national accounts to manage all strategic marketing initiatives and execute on deliverables. • Drove ongoing process improvement by managing and updating weekly marketing project and capacity dashboard. Worked closely with multiple teams across organization including design, content development, compliance, channel, sales, and national accounts to manage all strategic marketing initiatives and execute on deliverables. • Drove ongoing process improvement by managing and updating weekly marketing project and capacity dashboard.
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BISYS Retirement Services (BRS)
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Dresher, PA
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Director, Communications
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2002 - 2003
Managed communications team to ensure consistent, professional, and goal-oriented message for clients. • Promoted BRS in marketplace through press releases, industry journals, surveys, and marketing initiatives. • Provided clients with value-add marketing tools from subsidiary businesses including Financial Research Corporation. Managed communications team to ensure consistent, professional, and goal-oriented message for clients. • Promoted BRS in marketplace through press releases, industry journals, surveys, and marketing initiatives. • Provided clients with value-add marketing tools from subsidiary businesses including Financial Research Corporation.
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Alliance Capital Management
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New York, NY
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Assistant Vice President, Mutual Fund Marketing, Meeting Services & Sales Promotions
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2000 - 2002
Supervised event team - set group goals, established procedures, managed workflow, and ensured quality results. Researched, planned, and executed due diligence meetings, road shows, and sponsorship events. • Managed $4M annual budget for developing 40 annual domestic and offshore Investment Forums. • Oversaw $2M budget including selection and management of all promotional items Supervised event team - set group goals, established procedures, managed workflow, and ensured quality results. Researched, planned, and executed due diligence meetings, road shows, and sponsorship events. • Managed $4M annual budget for developing 40 annual domestic and offshore Investment Forums. • Oversaw $2M budget including selection and management of all promotional items
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Education
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Union College
Bachelor of Arts - BA, Economics/Sociology
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