National Key Account Manager

• Nov 2021 - Present

Ecommerce Manager

• Jan 2020 - Nov 2021

• Managing end to end eCommerce Sales and Operations – Amazon, Flipkart, Tatacliq, Brand Website. • Responsible for Forecasting, Budgeting and Planning of stocks and smooth operations for sales and operations. • Managing all aspects of Brand, from catalogue and product listings, new product launches, order fulfilment, product marketing and promotions to account reconciliation. • Responsible for closing monthly, quarterly and yearly business plan with Portals, and finalizing the Marketing and Sales numbers for eCommerce Sale Events. • Coordinating with various cross functional - Central production, logistics and Warehouse, Digital Marketing, Category and Brand, Accounts and Finance for planning, strategizing and executing eCommerce functions. • Analyzing various sales run rate, competition mapping, reviewing, presenting and discussing with management for Sales strategy. • Maintaining a healthy business relations with Vendor and Category team at portals, with timely reviewing Sales and strategies and discussing future plans for sales and marketing.

Key Account Manager

• Jun 2017 - Jan 2020

• Responsible for end to end sales of various VIP group brands (VIP, Skybags, Carlton, Aristocrat, Caprese) on Ecom Portals. • Planning and managing bulk buying from key Ecom portals on Outright and pure Marketplace model – Flipkart, Amazon, Myntra. Responsible for planning the monthly, quarterly and yearly sales budget on various Ecom portals. • Coordinating with Brand and sourcing/manufacturing/Factory team to supply the budgeted stock timely. Planning with design team in developing products as per suggestion from category/buying team of Ecom portals. • Coordinating with Central planning or Supply chain team for proper allocation of the stocks to various regional Warehouses. • Managing and guiding the Warehouse team for timely billing, dispatching and delivering as per appointment slots at Ecom portals. • Maintaining high fill rate with proper coordination with Warehouse team, commercial team, and Inwarding team at portals. • Responsible for reconciliation of outstanding payments with restricting outstanding amount below agreed credit limit of sales volume. • Participating in various marketing and promotional campaigns/events to generate high secondary/consumer sales, enabling and tracking CPC and CPM campaigns to generate sales and visibility of products. • Planning of stock building for various major Ecom events such as Flipkart’s BBD, Myntra’s EORS, Amazon’s Great Indian Festival. • Coordinating for cataloguing and listing of all the products on Ecom portals with proper attributes to attract more clicks. • Onboarding new distributors on marketplace model through outright as well as Sales-or-Return model to list and sell limited discount or offline ranges, resulting in discount controlling. • Analyzing competition, reviewing competitor sales, products, new launches, marketing activities and planning aggressively to counter. • Handling the team of 6, located at Delhi, Kolkata, Hyderabad, Chennai, Bangalore and Mumbai.

Assistant Manager - eCommerce

• Jun 2015 - Jun 2017

• Sales and promotion of P&G products from Ecommerce channels such as Amazon, Bigbasket, Flipkart, Snapdeal, Firstcry, etc. across India. • Responsible for Assortment / Cataloguing by listing of all products respectively on Ecommerce Portals, and assisting if any changes in the Retail pricing or packaging of the physical product. • Participating in various deals/sale by promoting the products and negotiating with market channels for special weightage and discounts. • Responsible for new product launches and promotion by providing new banners and contents. • Analysing and negotiating for the best pricing of all products with market channels in season sale and promotions. • Maintaining Brand value by keeping good relations with all clients/distributors and market channels. Timely visiting the distributors and market channel warehouses. • Assisting the Finance team for timely collection of payments within the agreed specified time and credit policy with each distributor and Market channels. • Forecasting the Sales and hence communicating the Production and Market Planners for production and blocking the stocks mainly for Ecommerce Channel. Setting monthly and annual targets for each Market channels with help of promotions and sale. • Monitoring and tracking of visibility of all products on online market channels and timely review of the online contents. • Coordinating with the Warehouse and distributor team for maintaining high fill rates against each Purchase Orders and timely dispatch and delivery of stocks. Assisting the distributor team for timely appointment at market channels for shipment.

Export Sales Executive

• Aug 2011 - Apr 2015

• Exporting and Selling Cigarettes to the consignees located in Africa and Europe region through Sea as well as Air route. • Planning, execution and coordination for logistics activities pertaining to export / domestics shipment activities. • Pitching and getting the sales orders for different brands after price negotiations. The orders are in no. of Containers. • Liaison with partner manufacturers / Suppliers and keep the head office updated on day to day activities. • Ensuring quality and quantity of export / Import shipments match with the specified criteria. • Attending and participating in different Sales Exhibition held across UAE. Also, assisted the Management for other foreign location exhibitions in Africa and Europe. • Launched and implemented 5 Cigarettes brands in Dubai Duty Free at Airport and Free Zone Area. • Preparing different Customs related documents for the clearance and adhere to the Dubai customs in Free Zone Area. • Coordinating with the Production team for the timely completion of the Product orders to be exported. • Coordinating with the Purchase and Stores Department to ensure statutory compliance pertaining to Import and Export adherence to the rules of Dubai Trade & Customs. • Proper coordination with various agencies to ensure the timely documentations & clearance from, Dubai Chamber of commerce, Dubai Customs, and clearances at customs of foreign country.