Amanda Fink
Director of Global Marketing at Network Innovations (NI)- Claim this Profile
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Bio
Chris Black
I know people get bored of recommendation superlatives but sometimes they just fit perfectly. I have had the pleasure of working with Amanda for many years and to say she comes with my highest recommendation is simply not enough. Amanda has near single handedly dragged Graycon into the modern Marketing age. With the confidence to speak her mind and courage to ask difficult questions Amanda continually challenges our organization to be better, to aspire higher and to not accept complacency. A tireless contributor, Amanda is by far the best prepared professional I have ever met. Amanda is an exceedingly talented and passionate marketer, continually educating herself and others on Marketing's evolving role in business. She thrives in collaborative environments where strategy and tactics are aligned and pursued with integrity and tenaciousness. Her organizational skills and consistency are legendary in our organization. More than anything else though, Amanda has emerged into a tremendous leader who coaches, trains, guides, supports and never hesitates to roll up her sleeves with her team. Amanda makes others around her better and that is rare indeed.
Rosalind Toews
Rarely do you have the opportunity to work for a manager that is as dedicated to your professional growth as they are to their own – but I’ve had that opportunity working with Amanda. I’ve been privileged to have a passionate, driven mentor under Amanda’s direct management over the course of two internship terms with Graycon I.T. Her ability to juggle tasks and manage a diverse team, all while delivering quality and measurable results is truly impressive. Her commitment, breadth of knowledge and eagerness to constantly grow as a professional and leader inspire those who work around her. Amanda’s willingness to adopt me as her protégé has been invaluable to the launch of my career. Any employee would be privileged to gain from her expertise and work alongside her.
Chris Black
I know people get bored of recommendation superlatives but sometimes they just fit perfectly. I have had the pleasure of working with Amanda for many years and to say she comes with my highest recommendation is simply not enough. Amanda has near single handedly dragged Graycon into the modern Marketing age. With the confidence to speak her mind and courage to ask difficult questions Amanda continually challenges our organization to be better, to aspire higher and to not accept complacency. A tireless contributor, Amanda is by far the best prepared professional I have ever met. Amanda is an exceedingly talented and passionate marketer, continually educating herself and others on Marketing's evolving role in business. She thrives in collaborative environments where strategy and tactics are aligned and pursued with integrity and tenaciousness. Her organizational skills and consistency are legendary in our organization. More than anything else though, Amanda has emerged into a tremendous leader who coaches, trains, guides, supports and never hesitates to roll up her sleeves with her team. Amanda makes others around her better and that is rare indeed.
Rosalind Toews
Rarely do you have the opportunity to work for a manager that is as dedicated to your professional growth as they are to their own – but I’ve had that opportunity working with Amanda. I’ve been privileged to have a passionate, driven mentor under Amanda’s direct management over the course of two internship terms with Graycon I.T. Her ability to juggle tasks and manage a diverse team, all while delivering quality and measurable results is truly impressive. Her commitment, breadth of knowledge and eagerness to constantly grow as a professional and leader inspire those who work around her. Amanda’s willingness to adopt me as her protégé has been invaluable to the launch of my career. Any employee would be privileged to gain from her expertise and work alongside her.
Chris Black
I know people get bored of recommendation superlatives but sometimes they just fit perfectly. I have had the pleasure of working with Amanda for many years and to say she comes with my highest recommendation is simply not enough. Amanda has near single handedly dragged Graycon into the modern Marketing age. With the confidence to speak her mind and courage to ask difficult questions Amanda continually challenges our organization to be better, to aspire higher and to not accept complacency. A tireless contributor, Amanda is by far the best prepared professional I have ever met. Amanda is an exceedingly talented and passionate marketer, continually educating herself and others on Marketing's evolving role in business. She thrives in collaborative environments where strategy and tactics are aligned and pursued with integrity and tenaciousness. Her organizational skills and consistency are legendary in our organization. More than anything else though, Amanda has emerged into a tremendous leader who coaches, trains, guides, supports and never hesitates to roll up her sleeves with her team. Amanda makes others around her better and that is rare indeed.
Rosalind Toews
Rarely do you have the opportunity to work for a manager that is as dedicated to your professional growth as they are to their own – but I’ve had that opportunity working with Amanda. I’ve been privileged to have a passionate, driven mentor under Amanda’s direct management over the course of two internship terms with Graycon I.T. Her ability to juggle tasks and manage a diverse team, all while delivering quality and measurable results is truly impressive. Her commitment, breadth of knowledge and eagerness to constantly grow as a professional and leader inspire those who work around her. Amanda’s willingness to adopt me as her protégé has been invaluable to the launch of my career. Any employee would be privileged to gain from her expertise and work alongside her.
Chris Black
I know people get bored of recommendation superlatives but sometimes they just fit perfectly. I have had the pleasure of working with Amanda for many years and to say she comes with my highest recommendation is simply not enough. Amanda has near single handedly dragged Graycon into the modern Marketing age. With the confidence to speak her mind and courage to ask difficult questions Amanda continually challenges our organization to be better, to aspire higher and to not accept complacency. A tireless contributor, Amanda is by far the best prepared professional I have ever met. Amanda is an exceedingly talented and passionate marketer, continually educating herself and others on Marketing's evolving role in business. She thrives in collaborative environments where strategy and tactics are aligned and pursued with integrity and tenaciousness. Her organizational skills and consistency are legendary in our organization. More than anything else though, Amanda has emerged into a tremendous leader who coaches, trains, guides, supports and never hesitates to roll up her sleeves with her team. Amanda makes others around her better and that is rare indeed.
Rosalind Toews
Rarely do you have the opportunity to work for a manager that is as dedicated to your professional growth as they are to their own – but I’ve had that opportunity working with Amanda. I’ve been privileged to have a passionate, driven mentor under Amanda’s direct management over the course of two internship terms with Graycon I.T. Her ability to juggle tasks and manage a diverse team, all while delivering quality and measurable results is truly impressive. Her commitment, breadth of knowledge and eagerness to constantly grow as a professional and leader inspire those who work around her. Amanda’s willingness to adopt me as her protégé has been invaluable to the launch of my career. Any employee would be privileged to gain from her expertise and work alongside her.
Credentials
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Account-Based Marketing Foundations
LinkedInApr, 2019- Nov, 2024
Experience
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Network Innovations
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Telecommunications
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100 - 200 Employee
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Director of Global Marketing
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Jan 2020 - Present
Transformed the legacy marketing function from solely sales enablement focused to proactive, multi-channel demand generation. Responsible for the marketing strategy and execution globally, inclusive of various verticals, customer types, and products/solutions. Strategic: • Developed a global allbound (outbound + inbound) marketing strategy for the core brand as well as the 3 sub-brands, with customizations for multiple verticals, geographies, and products/solutions; focused on brand awareness and demand generation. • Partnered with industry leaders and vertical leaders to create and share content, campaigns, and events to collaboratively promote awareness and generate leads. • Strategically built a tech stack, measurement models, and accompanying business processes to track and optimize performance. Tactical: • Created a robust paid, earned, owned content/media strategy and joined my team in writing, editing, producing, and distributing the content. • Developed and executed various virtual and in-person events, as well as, enabled sales through tradeshow execution and follow-up. • Regularly reported on marketing’s activities and performance, presenting results to regional and executive management teams to ensure collaboration, support, and alignment. Leadership: • Hired and nurtured a team with the skillset to execute and contribute to the marketing plan. Supported and facilitated learning opportunities, as well as, developed a shared learning centre and team book club. • Built and presented numerous internal marketing presentations to educate and attain buy-in from marketings internal customers. • Built key relationships with partners and suppliers to effectively leverage the partner brand strength, as well as, co-brand and co-market to deepen market awareness and penetration. Show less
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Marketing Consultant BurntGinger Marketing
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Jun 2019 - Present
Building marketing strategies and tactical execution for start-ups, small and medium business. Building marketing strategies and tactical execution for start-ups, small and medium business.
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Co-Founder BurntLime Events
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Sep 2019 - Present
BurntLime is an experiential marketing and event strategy, design, planning, production and management agency specializing in creating unique experiences and memorable moments for corporate events, weddings and private celebrations. Burntlimeevents.com BurntLime is an experiential marketing and event strategy, design, planning, production and management agency specializing in creating unique experiences and memorable moments for corporate events, weddings and private celebrations. Burntlimeevents.com
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Launchcode
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Canada
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Software Development
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1 - 100 Employee
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Director, Marketing
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Jan 2019 - Jul 2019
Created a marketing function from scratch within this software start-up that served the early brand awareness and demand generation goals of the core company as well as its endorsed companies in Canada and the US. Worked with the business to mature culture, processes and mindset. Strategic • Created an allbound marketing strategy for each of the multiple brands with different goals, audiences, geographies and market maturity, focused on early brand awareness, category creation and demand generation. • Developed a brand model and structure for the multiple disparate brands, bringing clarity and structure for both internal organization and external brand understanding and resonance. • Built a robust content marketing plan that included the creation of thought leadership personas and personal brands for several team members, turning the team in to our own media channel, creating categories for new technologies through thought leadership. Tactical • Directed the renaming of the core business as well as the re-branding of multiple brands to be more aligned with business goals and aspirations, and to establish a more mature position in market. • Assisted with product development and design for a spin-off product of the core technology. Leadership • Led the optimization of the customer experience by maturing business processes, adding automation, improving channel and department navigation and reducing customer friction. • Built bridges in the form of understanding and communication between marketing, sales, product and delivery. • Led ABM training for the sales team and drove alignment between sales and marketing. Show less
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Ricoh IT Services
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Canada
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IT Services and IT Consulting
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1 - 100 Employee
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Director, Marketing
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Apr 2017 - Jan 2019
Responsible for the marketing strategy and execution nationally for Graycon IT, while also integrating in to and working with parent company Ricoh Canada as the IT Services arm. Led the marketing and inside sales teams through a cross Canada expansion and transformation of the Graycon IT brand in to Ricoh IT Services. Strategic• Developed an integrated marketing strategy consisting of inbound, content, outbound, event and digital strategies to serve the demand generation and brand awareness goals nationally. • Collaborated with Ricoh teams globally to determine how to position IT Services within the Ricoh portfolio.• Created multiple lead channels with unique nurture programs for each; partner, referral, existing Ricoh customer, inside sales generated and marketing. • Collaborated with sales to map out accounts and design campaigns to grow existing client wallet share while promoting loyalty and pro-active customer service. Tactical• Managed the department budget, successfully negotiating an increase year over year. • Reported performance to leadership to ensure collaboration, support and alignment. • Introduced a chat bot and live chat function - collaborating with the service desk to create a chat assisted customer journey. • Contributed to the Graycon/Ricoh cross-sell by working with sales and training to create a program for Ricoh reps to learn how to sell IT Services. Created content and co-presented the training across Canada. Leadership• Expanded and led the marketing and inside sales teams as well as our ecosystem of agencies. • Member of the integration leadership team dedicated to designing and executing the integration of the two businesses. • Nurtured the ongoing development of team-members by encouraging and facilitating learning opportunities, contributing to career plans, and developing a shared learning centre.• Built key relationships with partners to effectively co-market and leverage the partner brand and client base. Show less
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Manager, Marketing & Communications
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Sep 2015 - Apr 2017
Digitally transformed the legacy team and strategy by introducing digital strategies and channels, inbound work-flows and automation, and persona focused campaigns. Converted the department from a reactive sales enablement function in to a revenue impacting, lead generating machine. Strategic• Collaborated with stakeholders across Canada to create local marketing strategies that aligned to the national program.• Created a content and website strategy to optimize the user experience, improve site traffic, lengthen average time on site and increase points of conversion at all stages of the buyers journey.• Designed and delivered training and education to the sales teams on the new buyers journey focusing on the changing buyer, digital landscape and behaviour and the importance and opportunity of the client centric approach. Tactical• Executed a re-brand and re-positioning for expansion across Canada, maintaining core brand values and identity while aligning to our parent companies master brand.• Launched the new brand nationally both internally and externally through a series of campaigns and PR activities.• Managed the marketing budget that facilitated national marketing and inside sales activities as well as local initiatives. • Directed the on-boarding, strategy, configuration, implementation, integration and training of the HubSpot marketing automation and CRM platform.• Effectively measured, tracked and reported on metrics and results for both the marketing and inside sales teams monthly and quarterly with a focus on website performance, leads generated – both marketing qualified and sales qualified and meetings booked. Leadership• Hired and led a combined team of agencies and internal marketing professionals to support and sustain the growth of our brand, geographic reach and sales capability. • Managed a team of inside sales and researchers responsible for list development, lead follow-up and conversion to meetings booked. Show less
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Marketing & Communications Coordinator
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Aug 2012 - Sep 2015
• Coordinated with key stakeholders on all marketing initiatives for Western Canada.• Designed various marketing and promotional materials such as; brochures, one pagers, guides, advertisements, flyers, posters etc both for print and digital.• Managed and produced content for all social media platforms including; blog, LinkedIn, Twitter, Facebook and YouTube.• Key organizer of annual national conferences: 3 cities, 1000+ attendees, 20+ vendor partners, 50+ sessions.
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Intergraph
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United States
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Software Development
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700 & Above Employee
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Marketing Specialist
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May 2010 - Aug 2012
• Maintained comprehensive corporate website as well as created layouts and content for independent event sites. • Processed invoices and maintained department budget. • Managed marketing inventory and distribution by working with vendors and suppliers to order various marketing and promotional items. • Maintained comprehensive corporate website as well as created layouts and content for independent event sites. • Processed invoices and maintained department budget. • Managed marketing inventory and distribution by working with vendors and suppliers to order various marketing and promotional items.
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Education
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2007 - 2009
The University of Calgary
Bachelor of Communications with Distinction -
2005 - 2007
Southern Alberta Institute of Technology / SAIT
Diploma in Photojournalism -
2011 - 2012
Mount Royal University
Event Management Certificate
Community
