Digital Marketing Specialist

• Aug 2023 - Present

Digital Marketing Manager

• Jan 2023 - Present

Social Media Manager

• Feb 2022 - Apr 2023

Marketing Communications Lead

• May 2021 - Oct 2022

Collaborated with internal and external teams to identify potential new marketing strategies in the areas of marketing, product launch readiness, and service support, as well as assigned ROI-driven metrics to each campaign. • Create and publish content for publication on social media. • Support the sales and marketing activities of the brand by creating advertising campaigns • Managed the paid digital channel to profitably drive user acquisition across digital channels, including paid search, social media, and display ads. • Tracked post engagements and collate relevant feedback statistics; follow social media trends and generate engagement reports. • Designed and execute data-driven, integrated digital marketing campaigns across paid media, SEO/SEM and email; developed and implemented cohesive multi-channel customer engagement & acquisition strategies. • Worked cross-functionally with the sales, Technician & Engineering teams, business development, and web development teams. • Coordinated content strategy, scheduling, and delivery with team members. • Responsible for WordPress and Bitrix24 CRM management. Show less

Digital Marketing Manager / Social Media Manager / Graphics designer

• Nov 2020 - Jun 2021

• Responsible for managing the day-to-day social media activities and content curation for the brand. • Oversaw online inquiries and send them to the sales team for proper follow-up; further conveyed activities in writing as weekly and monthly reports. • Track post engagements and collate relevant feedback statistics; follow social media trends and generate engagement reports. • Co-execute all digital marketing, including SEO/SEM, social media, and display advertising campaigns, Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Demonstrated and quantifiable success in implementing successful test-and-learn strategies in the areas of campaign optimization, creative testing, and user experience. • Developed and implement tactics that lead to a higher conversion rate and higher AOV • Review and update the content schedule calendar • Coordinating content strategy, scheduling, and delivery with team members Accomplishments: -Documented and conveyed reports in an honest, ethical and objective standard. -Created and monitored social paid strategy which included high-performing campaigns and provided continuous feedback to the development team. -Provided outstanding customer service and received feedback through calls and emails. -Created effective content strategy with engagement and user retention rate. Show less

Digital marketing Support and Graphics Designer

• Jan 2019 - Jul 2019

• Graphics designs for the company publications and visual creations • Customer relationship management, online monitoring, listening, and evaluation. • Creating, curating, and managing all published content (images, video, and written) and executing a comprehensive social media strategy that raises visibility and traffic for target audiences for each brand. • Content development for various communication campaigns • Graphics designs for the company publications and visual creations • Customer relationship management, online monitoring, listening, and evaluation. • Creating, curating, and managing all published content (images, video, and written) and executing a comprehensive social media strategy that raises visibility and traffic for target audiences for each brand. • Content development for various communication campaigns

Graphic Designer and Computer administrator support

• Jun 2016 - Dec 2017

• Budgeting for equipment assembly costs and assembling new systems • Maintaining existing software and hardware and upgrading any that have become obsolete • Monitoring computer networks and systems to identify how performance can be improved • Providing network administration and support. • Network Infrastructure Installation and troubleshooting • Monitor performance and maintain systems according to requirements and upgrade systems with new releases and models • Develop expertise to train staff on new technologies Show less