Natália Athayde Porto

Partner // Strategy and Content Manager at StudioBah
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Contact Information
us****@****om
(386) 825-5501
Location
Porto Alegre, Rio Grande do Sul, Brazil, BR
Languages
  • English Full professional proficiency
  • Spanish Professional working proficiency
  • Portuguese Native or bilingual proficiency

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Bio

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Experience

    • Brazil
    • Design
    • 1 - 100 Employee
    • Partner // Strategy and Content Manager
      • Jan 2015 - Present

      StudioBah is a studio focused in branding and design.As a brand strategist manager, my work consists in analysing the brand world, understanding its differentials and main attributes all around the brand equity to determine its positioning in the business universe and its value proposal.As a content manager, I develop the brand verbal universe to be aplied in all the brand touch points, so that the brand can be recognized and memorable by the verbal communication.----StudioBah é um estúdio focado em branding e design.Como Gerente de estratégia, meu trabalho consiste em analisar o mundo de uma marca, compreendendo seus diferenciais e principais atributos ao redor do brand equity, para assim determinar seu posicionamento no mercado e sua verdadeira proposta de valor.Como Gerente de Conteúdo, desenvolvo o universo verbal da marca para ser aplicado a todos os pontos de contato da marca, para que assim a marca torne-se reconhecível e memorável por sua comunicação verbal.

    • Brazil
    • Design
    • 1 - 100 Employee
    • Copywriting Intern
      • Oct 2013 - Apr 2014

      Internship Internship

    • Advertising Services
    • 1 - 100 Employee
    • Media Assistent
      • Oct 2012 - Apr 2013

      Internship Internship

    • Copywriting Intern
      • Mar 2012 - Aug 2012

      Internship Internship

Education

  • Escola Superior de Propaganda e Marketing
    Master of Business Administration (M.B.A.), Branding
    2016 - 2017
  • Escola Superior de Propaganda e Marketing
    Bachelor’s Degree, Advertising, Propaganda and Marketing (Focus on Creation)
    2011 - 2014
  • Universidade Federal do Rio Grande do Sul
    Educação Física, Bacharel
    2007 - 2010
  • Colégio Província de São Pedro
    High School
    1990 - 2006

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