Tracy D.
Founder and Chief Marketing Officer at The Brandsoup Agency- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
David Nichamoff
I worked with Tracy at P97 where she brought a positive impact in many ways including with many of our strategic partners. She created and led many strategic marketing programs discussions with our partners which set us up for long-term success.
Christina Brown
Tracy is absolutely amazing. She worked with us every step of the way in planning our first Q1 kickoff event. Tracy is well connected, so whenever we needed a vendor, she always had someone we could call to meet our needs. Did I mention that she edits videos? We needed two videos; one to introduce our core values and another to recap our special event, which we were pleased with the outcome on each. Tracy, thanks for all your help!
Jim Bledsoe
I have seen a community come to life because of Tracy. She is an igniter!!! The Houston LinkedIn Local community has an indelible energy because of what Tracy puts into it. Based on what I’ve seen, I heartily endorse Tracy for your marketing engagement needs. She is a marketing LEADER! But wait there’s MORE. She is a multidimensional talent.
David Nichamoff
I worked with Tracy at P97 where she brought a positive impact in many ways including with many of our strategic partners. She created and led many strategic marketing programs discussions with our partners which set us up for long-term success.
Christina Brown
Tracy is absolutely amazing. She worked with us every step of the way in planning our first Q1 kickoff event. Tracy is well connected, so whenever we needed a vendor, she always had someone we could call to meet our needs. Did I mention that she edits videos? We needed two videos; one to introduce our core values and another to recap our special event, which we were pleased with the outcome on each. Tracy, thanks for all your help!
Jim Bledsoe
I have seen a community come to life because of Tracy. She is an igniter!!! The Houston LinkedIn Local community has an indelible energy because of what Tracy puts into it. Based on what I’ve seen, I heartily endorse Tracy for your marketing engagement needs. She is a marketing LEADER! But wait there’s MORE. She is a multidimensional talent.
David Nichamoff
I worked with Tracy at P97 where she brought a positive impact in many ways including with many of our strategic partners. She created and led many strategic marketing programs discussions with our partners which set us up for long-term success.
Christina Brown
Tracy is absolutely amazing. She worked with us every step of the way in planning our first Q1 kickoff event. Tracy is well connected, so whenever we needed a vendor, she always had someone we could call to meet our needs. Did I mention that she edits videos? We needed two videos; one to introduce our core values and another to recap our special event, which we were pleased with the outcome on each. Tracy, thanks for all your help!
Jim Bledsoe
I have seen a community come to life because of Tracy. She is an igniter!!! The Houston LinkedIn Local community has an indelible energy because of what Tracy puts into it. Based on what I’ve seen, I heartily endorse Tracy for your marketing engagement needs. She is a marketing LEADER! But wait there’s MORE. She is a multidimensional talent.
David Nichamoff
I worked with Tracy at P97 where she brought a positive impact in many ways including with many of our strategic partners. She created and led many strategic marketing programs discussions with our partners which set us up for long-term success.
Christina Brown
Tracy is absolutely amazing. She worked with us every step of the way in planning our first Q1 kickoff event. Tracy is well connected, so whenever we needed a vendor, she always had someone we could call to meet our needs. Did I mention that she edits videos? We needed two videos; one to introduce our core values and another to recap our special event, which we were pleased with the outcome on each. Tracy, thanks for all your help!
Jim Bledsoe
I have seen a community come to life because of Tracy. She is an igniter!!! The Houston LinkedIn Local community has an indelible energy because of what Tracy puts into it. Based on what I’ve seen, I heartily endorse Tracy for your marketing engagement needs. She is a marketing LEADER! But wait there’s MORE. She is a multidimensional talent.
Experience
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The Brandsoup Agency
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United States
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Advertising Services
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1 - 100 Employee
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Founder and Chief Marketing Officer
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Feb 2014 - Present
We are a strategic communications and marketing consulting firm helping our clients tell their brand story in compelling and authentic ways. Turn to us for strategies for growth, culture, customer engagement and communications. Clients include ExxonMobil, PickleJar Live, Solomon Associates, Association of Texas Appraisers (ATA), Audimation, MCi, Microsoft, Stolt-Nielson, Amalto, Sprint, RKI and NASA-JSC, Nokia, LEGOLAND, Mooney Airplane Company, Rice University, P97 and others. Founder Tracy DeJarnett is honored to be a 2017 Marketer of the Year Finalist. Marketing will provide for you as much as or greater than what you invest in it. We also provide fractional CMO services to provide marketing leadership, strategic direction, team mentorship, alignment and results. Current supporting P97 and Curation Farms.
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CMO for Hire
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Jan 2017 - Present
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HoustonLive
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United States
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Musicians
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Founder + Producer
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Jan 2019 - Present
HoustonLive® is a Texas singer-songwriter platform that discovers, supports and promotes artists. HoustonLive and sister organization The Bonfire Texas have raised and donated over $20,000 to animal rescue, Houston Food Bank and raised money for local venues hurt by the pandemic. We support community artists and give back through entertainment events. Thank you to everyone who has supported us by purchasing tickets, performing and sharing. Check out Songfest '22 May 21st at McIntyre's Downtown in historic Downtown Houston.Learn more at https://houstonlive.tv.
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Brand Oxygen Agency
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Advertising Services
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CMO Co-Founder
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Jan 2022 - Present
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Co-Founder
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Nov 2022 - Present
Launch Music Lab is a music publishing, promotion, publicity, co-writing and artist development agency. Launch Music Lab is a music publishing, promotion, publicity, co-writing and artist development agency.
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The Bonfire Texas
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United States
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Entertainment Providers
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Founder and Producer
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Jan 2017 - Present
We are a music festival, dog show, vendor fair with food trucks, beer & wine garden, hay rides, kid playground, auction and of course a big Texas-sized Bonfire! The Bonfire Texas is the primary annual fundraiser for 501c3 animal rescue Texas Ranch Rescue which raises awareness, funds and needed supplies for animal rescue. The Bonfire Texas and sister organization HoustonLive® have donated over $20,000 to animal rescue, Houston Food Bank and raised money for local venues hurt by the pandemic. We support community artists and give back through entertainment events. Thank you to everyone who has supported us by purchasing tickets, performing and sharing.
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PickleJar Live
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United States
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Musicians
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1 - 100 Employee
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Vice President
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May 2021 - May 2022
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Director Channel Marketing
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Jan 2013 - Jan 2014
Implemented a cloud procurement SAAS solution called “The Business Network” for Microsoft Dynamics (R) for Dynamics AX customers worldwide through a global network of partners. Delivered VAR program, recruited two partners, added a key corporate client and expanding awareness globally. Implemented a cloud procurement SAAS solution called “The Business Network” for Microsoft Dynamics (R) for Dynamics AX customers worldwide through a global network of partners. Delivered VAR program, recruited two partners, added a key corporate client and expanding awareness globally.
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Marketing - Distribution + Top OEM + Partnerships
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Jan 2008 - May 2013
Marketing lead for US OEM distribution, breadth depth reseller channel and lead for partnership with Intel. Top Growth and Rising Star Awards. Marketing lead for US OEM distribution, breadth depth reseller channel and lead for partnership with Intel. Top Growth and Rising Star Awards.
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Education
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Texas Christian University
B.S., Advertising, Public Relations -
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Northwestern University - Kellogg School of Management
Kellogg Executive Marketing Series
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