Experience

ChooseU

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Teaching Assistant

  • Mar 2023 - Present

• Software Engineering Student

  • Aug 2022 - Mar 2023



yummygoods.com

• Ecommerce Business Owner

  • Jan 2018 - Present

  Yummygoods.com is the e-commerce website where I sell my adorable (and frequently sweary) artwork and products. I hope you like cats. • Product development: create artwork that resonates with niche audience • Source and arrange manufacture or printing of products • Products include: original art, printed apparel, woven socks, stickers, greeting cards, washi tape, nail wraps, art prints, magnets + pins • Create and maintain all aspects of e-commerce website on Shopify platform: design, product descriptions, photography • Email marketing using Klaviyo • Social media marketing and community-building on Instagram and Facebook • Create shareable graphics, encourage engagement and connection with creative copy and authentic voice • Delightful customer service, creative packaging to delight the recipient Show less



Self-employed

• Teacher + Presenter

  • Oct 2015 - Present

  I teach my signature 'Making Faces with Melissa' class at International Quilting Conventions and guilds across the country. • Develop curriculum to benefit learners at all levels of experience• Teach 3 and 6-hour classes on signature techniques• Communicate instructions clearly, anticipate + address concerns, provide one-on-one attention and encouragement• Deliver 60-minute presentation on my work, creativity and its relationship to mental health • Create + review contracts• In person + Zoom teaching Show less

• Author + Illustrator

  • Jun 2010 - Present

  I write and illustrate traditionally published craft books, coloring books and journal-prompt books. • Communicate with editor + incorporate feedback• Brainstorm and create craft book projects• Write book copy including instructions • Provide spot illustrations + photography for craft books• Illustrate coloring books + journal books• Meet multiple milestone deadlines across 12+ month process 2018 C&T Publishing Making Faces in Fabric: Workshop with Melissa Averinos - Draw, Collage, Stitch & Show (Author)2016 C&T Publishing Awesome Town Coloring Poster Book: 16 Fun & Quirky Designs - Jumbo-Size Pages (Creator/illustrator)2016 Adams MediaDIY Handlettering: From Monogramed Pillows to Personalized Stationary--25 Hand Crafted, Hand Lettered Projects You Can Make! (Co-author with Asharae Kroll)2014 Adams MediaDIY Wine Corks: 35+ Cute and Clever Cork Crafts Paperback – published June 30 (Author/illustrator)2013 Adams MediaThe Family Doodle Book: 65+ Prompts That Let Parents and Kids Doodle Together! (Illustrator)2013 Adams MediaDIY Mason Jars: Thirty-Five Creative Crafts and Projects for the Classic Container (Author/Illustrator)2010 WileySmall Stash Sewing: 24 Projects Using Designer Fat Quarters (Author) Show less



Melissa Averinos

• Cape Cod, Massachusetts

• Surface Designer + Art Licensor

  • Dec 2006 - Present

  Surface design + licensing artist working in digital and traditional media. I create artwork for application in the following industries: tabletop, soft goods, wall art, apparel, paper goods, fabric & gift. Wild Apple Graphics: 2016 - present • Follow art director briefs to fulfill specific client requests of subject matter, style and colorway • Communicate, incorporate design feedback, meet deadlines, reliably turn around rush requests • Generate fresh approaches to seasonal and evergreen design needs • Create design elements, patterns, textures, backgrounds • Brainstorm text + phrases, hand-render typography • Digital: Adobe Illustrator + Procreate • Traditional media: acrylic, watercolor, gouache, alcohol ink, india ink, painted paper collage, mixed media, mark making Freelance : 2006 - 2016 • Created modern surface design patterns using Adobe Illustrator • Developed collections including focal prints + coordinates, with thoughtful variation of scale + value • Provided multiple colorways, seamless repeats + pms callouts • Reviewed and corrected factory strikeoffs • Specialized in conversational + novelty, juvenile, tween, floral, unique geometrics • Researched trends, pitched to manufacturers, reviewed + negotiated licensing contracts Licensed or sold artwork to: Victoria’s Secret, Dillard’s, The Gift Wrap Company, Robert Kaufman Fabrics, Free Spirit Fabrics, Mohawk Home, Andover Fabrics, Hoffman California Fabrics, Wilmington Prints, Conimar Group, Natco Home, Thirstystone, , Prima Design, Tree-Free Greetings, Flagology, Laural Home, Big Fortune, Coasterstone Show less



Advanced Embroidery

• Cape Cod, Massachusetts

• In-House Artist

  • Apr 2001 - Apr 2016

  Advanced Embroidery is the trusted apparel partner of Police and Fire stations across the Cape and Islands, as well hundreds of local businesses, schools and sports teams. In 2001, I established the in-house art department, which reduced the design turnaround time and expenditure on art charges by 50% or more. These savings enabled the business to expand into screenprinting, resulting in 4x revenue growth over time. • Researched and presented art department setup options to ownership. Used Adobe Illustrator to redraw existing client art in vector format for screenprinting. • Managed multiple shifting deadlines throughout all stages of design and production. Collaborated with clients to create new logos and placement graphics for screenprinting. Educated clients on color/design limitations as well as price/quantity considerations. • Sourced promotional products, communicated with factories through order and delivery to ensure price, correct printing and receipt according to client deadline. • Anything else as needed: answered the phone, tended to customers, ordering, receiving Show less



Yummy Goods

• United States
• Retail

• Gift Shop Owner

  • Aug 2008 - Dec 2011

  Yummy Goods was a quirky, inspiring gift shop and a neighborhood favorite. • Sourced unique products • Built creative merchandizing solutions on a budget • Customer service: created a warm and inviting experience • Social media + email marketing Yummy Goods was a quirky, inspiring gift shop and a neighborhood favorite. • Sourced unique products • Built creative merchandizing solutions on a budget • Customer service: created a warm and inviting experience • Social media + email marketing