Experience

Vacatia

• Technology, Information and Internet
• 1 - 100 Employee

• Vice President, Marketing

  • Jun 2022 - Present

  Oversee B2C and B2B marketing efforts for travel company specializing in resort management and vacation rentals. ►Conceive, develop, write, and provide art direction for digital and print campaigns, including emails, digital newsletters, landing pages, ads, postcards, and brochures. ► Collaborated with the head of growth (my supervisor) and the CEO to launch a travel subscription targeted to on-site renters and past guests. Continue to support marketing efforts across email, web, and print channels. ► Serve as production manager, ensuring deadlines are met and working directly with printers. Show less



Interval International / Marriott Vacations Worldwide

• Miami, FL

• Vice President, Creative Services

  • Jun 2012 - Mar 2022

  Led in-house agency / publications department for Marriott-owned travel company. Oversaw staff of 30+ editorial, copy, design, production, and traffic team members based in Miami and London. Managed $5M budget. ► Ensured on-brand messaging for target audiences—resort developer partners and 1.6 million globally positioned consumer members—through cross-functional collaboration with internal business units. ► Adopted new tone and crafted consumer-facing communications during pandemic. Developed award-winning “Back to Travel” video series. ► Invigorated product pipeline via disciplined, on-brand approach to email content, web banners, and landing pages. ► Developed global guidebook, Travel Planner, based on proprietary data. Crafted concept from ground-up and secured stakeholder buy-in. ► Transitioned presentation production from sales to creative services, ensuring alignment of B2B communications. ► Drove accountability for 2,000+ projects per year, providing design direction and editing of multi-channel collateral. ► Boosted project production 42% while ensuring sustained readership—72% of readers polled cited high satisfaction and value-added service. ► Met consumer demand, increased communication frequency, and cut print costs via launch of B2C / B2B digital publications. ► Wrote award-winning ad campaign promoting sales tools and memberships. Show less



Interval International

• Leisure, Travel & Tourism
• 500 - 600 Employee

• Assistant Vice President

  • Feb 2009 - Jun 2012

  Oversaw team of eight. Served as ‘Editor-in-Chief’ of Interval World, magazine for timeshare-owner members. Developed story ideas, assigned writers, and edited content.► Built talented team of engaged creatives. Constructively educated, developed, and mentored staff. Elevated team performance via sharp people skills for positive recognition, reinforcement, and empowerment. ► Rallied team and built consensus through collaborative think-tank sessions to craft shared departmental mission statement.► Established and enforced editorial tone and style for U.S., U.K., Asia / Pacific, South Pacific, and Latin America markets. Show less

• Editorial Director / Senior Editor

  • Jan 2005 - Feb 2009

  Progressively excelled via promotions from Senior Editor (2005 – 2006) to Editorial Director (2006 – 2009).



Various Locations

• Early Career Background

  • 2000 - 2004

  EDITOR-in-CHIEF / MANAGING EDITOR, LINK MAGAZINE | New York, NY: Cultivated strong workforce of editorial and art staff, including large assembly of freelancers nationwide. Architected story structure, supervised copy-edit and research teams, and served as point person for prepress and printer. ► Championed attention-getting content, from development and editing, to headline and cover-line writing, resulting in most widely read magazine for college students within six months of tenure. ► Introduced celebrity covers. Developed fashion, lifestyle, and seasonal sections, as well as back-of-book essays. ► Led magazine expansion (1M circulation) from 36 to 80 pages and five to seven issues per year, doubling ad revenue. ► Wrote informative, alluring, and eye-catching articles, including features. EXECUTIVE EDITOR, WRITE STUFF ENTERPRISES | Fort Lauderdale, FL: Promoted from Senior Editor to supervise staff of seven (senior / copy editors and designers) for publisher of corporate-history coffee-table books. ► Contracted freelance ghostwriters to research historical and photo archives of corporations and libraries. ► Oversaw writers throughout creative production process, from outline and chapter submissions to fact-checking. ► Rewrote / edited chapters, composed captions, conducted editorial and photo research, and approved art layouts. ► Drove creative production process, from outline and chapter submissions to fact-checking, by overseeing writers. ► Ensured consistency in strict deadline adherence by applying efficient prioritization and time management skills. EDITOR, BOCA RATON MAGAZINE | Boca Raton, FL: Supervised editorial and design staff for regional South Florida newsstand publication. Constructed and shaped story ideas, assigned in-house / freelance writers, and edited articles. ► Consistently ensured deadline adherence via proactive communication with designers, writers, and production. Show less