Vice President, Sales and Marketing

• Jan 2021 - Present

Accountable for company's P&L. Responsible for managing business units (integrated product teams with P&L responsibilities), international sales team, contract management, program management, marketing communications, and customer support. Accountable for company's P&L. Responsible for managing business units (integrated product teams with P&L responsibilities), international sales team, contract management, program management, marketing communications, and customer support.

Vice President, Marketing and Product Strategy

• 2017 - 2019

As CMO, established Bombardier Business Aircraft as the most recognized brand in business aviation by creating and executing the industry’s most compelling and consistent brand strategy. Spearheaded all digital marketing and advertising efforts. Developed an interlinked CRM, Web, and Social Media strategy driving 130% annual growth in web traffic and lead generation.Developed business development teams supporting an international sales team with lead generation and initial outreach to Fortune 500 companies. Created sophisticated data analytics and AI tools to track leads and built persuasive sales material to drive the highest number of aircraft sales in the industry for over 10 years standing. Built international marketing teams promoting Bombardier’s aircraft and services in local markets. Customized our sales efforts to the particular tastes of the North American, Latin American, European, Middle Eastern, and Asian markets.Led the product strategy teams responsible for the design of the industry’s most sought after products, including the Challenger 350 and Global 7500, the world’s largest and longest range business jet. Show less

Director, Marketing and Business Development

• 2014 - 2017

Responsible for identifying prospective clients and for the promotion of Bombardier’s business aircraft products. Directed a team of lead generation specialists targeting high net-worth individuals and a support team providing technical and business expertise to an international sales team.

Director, Product Management

• 2007 - 2014

Managed a team of 40 sales, marketing and engineering professionals. Led the product and go-to-market strategy including pricing, promotion, and sales strategy for all new aircraft types.

Product Manager, Learjet Products

• 2003 - 2007

Responsible for a team tasked with the early development of a new all-composite light-sized business jet.

Product Strategy Analyst

• 2002 - 2003

Responsible for identifying product enhancements to address evolving customer needs. Worked closely with engineering and supply chain to introduce new, innovative features to Learjet aircraft.

Structural Engineering Consultant

• 1999 - 2001

Structural Engineering Consultant

• 1997 - 1999