Philip Paisnel
VP Client Partner at Softtek- Claim this Profile
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Bio
Antonino Ciappina
Besides being an overall fun person to work with, Phil also knows the social media and digital space extremely well. He was always looking for opportunities to grow the business and worked to educate the digital and traditional marketing teams on integrating social media and mobile into all campaigns. Phil is a true change-maker and a pleasure to work with!
Debbie M.
I had the pleasure of working for Philip while I was at Toys"R"Us. Philip is a great manager who is easy-going, detailed-oriented and has a strong work ethic. He manages/supports his team well by identifying each team member’s individual strengths and areas of growth potential. This allowed for me to gain many valuable learning experiences that will help me in my future professional endeavors. Philip is very knowledgeable about emerging media and the latest trends in the digital space. He is always on the lookout for innovative ideas and strategies that increases revenue and awareness of the business. If I had the opportunity to work with Philip again, I would do so without hesitation.
Antonino Ciappina
Besides being an overall fun person to work with, Phil also knows the social media and digital space extremely well. He was always looking for opportunities to grow the business and worked to educate the digital and traditional marketing teams on integrating social media and mobile into all campaigns. Phil is a true change-maker and a pleasure to work with!
Debbie M.
I had the pleasure of working for Philip while I was at Toys"R"Us. Philip is a great manager who is easy-going, detailed-oriented and has a strong work ethic. He manages/supports his team well by identifying each team member’s individual strengths and areas of growth potential. This allowed for me to gain many valuable learning experiences that will help me in my future professional endeavors. Philip is very knowledgeable about emerging media and the latest trends in the digital space. He is always on the lookout for innovative ideas and strategies that increases revenue and awareness of the business. If I had the opportunity to work with Philip again, I would do so without hesitation.
Antonino Ciappina
Besides being an overall fun person to work with, Phil also knows the social media and digital space extremely well. He was always looking for opportunities to grow the business and worked to educate the digital and traditional marketing teams on integrating social media and mobile into all campaigns. Phil is a true change-maker and a pleasure to work with!
Debbie M.
I had the pleasure of working for Philip while I was at Toys"R"Us. Philip is a great manager who is easy-going, detailed-oriented and has a strong work ethic. He manages/supports his team well by identifying each team member’s individual strengths and areas of growth potential. This allowed for me to gain many valuable learning experiences that will help me in my future professional endeavors. Philip is very knowledgeable about emerging media and the latest trends in the digital space. He is always on the lookout for innovative ideas and strategies that increases revenue and awareness of the business. If I had the opportunity to work with Philip again, I would do so without hesitation.
Antonino Ciappina
Besides being an overall fun person to work with, Phil also knows the social media and digital space extremely well. He was always looking for opportunities to grow the business and worked to educate the digital and traditional marketing teams on integrating social media and mobile into all campaigns. Phil is a true change-maker and a pleasure to work with!
Debbie M.
I had the pleasure of working for Philip while I was at Toys"R"Us. Philip is a great manager who is easy-going, detailed-oriented and has a strong work ethic. He manages/supports his team well by identifying each team member’s individual strengths and areas of growth potential. This allowed for me to gain many valuable learning experiences that will help me in my future professional endeavors. Philip is very knowledgeable about emerging media and the latest trends in the digital space. He is always on the lookout for innovative ideas and strategies that increases revenue and awareness of the business. If I had the opportunity to work with Philip again, I would do so without hesitation.
Experience
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Softtek
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Mexico
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IT Services and IT Consulting
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700 & Above Employee
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VP Client Partner
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Jul 2017 - Present
Founded in 1982, Softtek is a global provider of process-driven IT solutions with 30 offices in North America, Latin America, Europe and Asia. With 15 Global Delivery Centers in the U.S., Mexico, China, Brazil, Argentina, Costa Rica, Spain, Hungary and India, Softtek helps improve time-to-business-solution, lower costs of existing applications, deliver better engineered and tested applications, and produce predictable outcomes for top-tier corporations in over 20 countries. Through on-site, on-shore and its trademarked Global Nearshore™ service delivery models, Softtek teams with CIOs to constantly increase the business value of IT. Softtek is the creator and a leader of the nearshore industry. Show less
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Nutonian (acquired by DataRobot)
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United States
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Software Development
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Advisor
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Sep 2016 - Jul 2017
Nutonian's machine intelligence application, Eureqa®, empowers business intelligence professionals to do the work of data scientists. Invented by one of the “World's Most Powerful Data Scientists” (Forbes), Eureqa supercharges data science initiatives by automating the creation and interpretation of predictive models. Nutonian leverages sophisticated evolutionary algorithms to make advanced data modeling simple, fast, accurate, and scalable. Working on retail focused problems. Nutonian's machine intelligence application, Eureqa®, empowers business intelligence professionals to do the work of data scientists. Invented by one of the “World's Most Powerful Data Scientists” (Forbes), Eureqa supercharges data science initiatives by automating the creation and interpretation of predictive models. Nutonian leverages sophisticated evolutionary algorithms to make advanced data modeling simple, fast, accurate, and scalable. Working on retail focused problems.
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Syrinx Consulting
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United States
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Information Technology & Services
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1 - 100 Employee
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Advisor
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May 2016 - Jul 2017
Syrinx Consulting is a developer-founded and run software development firm. We have spent the last 20 years building great software for our clients, learning from these experiences, cultivating the best talent in the industry, and working with the latest technologies, so that we can deliver you value at every turn. We love building software and bringing it to market. Syrinx Consulting is a developer-founded and run software development firm. We have spent the last 20 years building great software for our clients, learning from these experiences, cultivating the best talent in the industry, and working with the latest technologies, so that we can deliver you value at every turn. We love building software and bringing it to market.
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Omnyway, Inc.
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Advisor
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Apr 2016 - Sep 2016
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MirrorMe
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United States
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Software Development
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1 - 100 Employee
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Advisor
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Mar 2016 - Jul 2016
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Mastercard
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United States
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IT Services and IT Consulting
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700 & Above Employee
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VP / Senior Business Leader - Omni Channel / Merchant Technology Services
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Sep 2014 - Apr 2016
Working in the emerging digital payment world! Focused on digital commerce solutions for Fuel (pay at pump), C-stores and general retail. Working in the emerging digital payment world! Focused on digital commerce solutions for Fuel (pay at pump), C-stores and general retail.
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Toys"R"Us
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United States
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Retail
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700 & Above Employee
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Director of Emerging eCommerce (Name change of group)
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Oct 2013 - Sep 2014
Built, customize and maintained a Tabeo-branded Kids’ Digital Experience ecosystem, for the Toys”R”Us set of tablet devices and other approved devices.
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Director of New Ventures
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Feb 2011 - Sep 2014
Tapped to lead new group established to cross-functionally identify and capitalize on new Commerce platforms and business & marketing opportunities. Develop business plans and manage projects, including Negotiated back-end provider-partner contracts. - Establish new tablet eCommerce media/content store with a more family-friendly selection of digital apps, ebooks, serviced by kids’ currency and subscriptions services.- Entered children’s tablet market by helping develop Tabeo kids’ tablet and its related content strategy. Lead team in selecting an alternative vendor for the Tabeo app store for version 2.0.- Created new platform and revenue stream with digital Toys “R” Us Movies platform. Negotiated content and promotional usage rights from studios. - Cultivated key consumer electronics partnerships to access new platforms, including iOS, Android, Samsung, and Xbox, and devise omni-channel strategies to connect digital and physical products. - Strategized for future growth of digital movie platform, including building functionality for rent to own, digital incentives for physical products, e-copy, and digital hub to sell digital items in-store or online. - Grew sales and generated brand loyalty by digitally engaging children directly with the Geoffrey’s Jungle app that allows children to add items from the game to their TRU wish list. - Significantly expanded monetization income to $7 million EBITDA from $1 million over 2 years by working with strategy group to develop an overall digital media advertising strategy, including advertising on main website.- Manage day-to-day marketing & store operations including marketing calendar, planning, SEM & SEO, Affiliate & Partnership programs for the movie site & App store.- Evaluate new commerce technologies for in-store & online. Show less
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Director of Marketing: Emerging Media, Social Media, Mobile & other eCommerce Technologies
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Jan 2009 - Feb 2011
Helped significantly extend Toys"R"Us commerce reach by spearheading formation and roll out of emerging & social media, marketing and technology projects, participated in related digital marketing strategy development, and executed holiday marketing plans. Positioned brand as relevant, timely, and technologically on-edge by researching and implementing new technology for online and in-store use. Conceived and developed social, mobile, and digital media teams. - Took lead role in developing mobile strategy to launch mobile ecommerce & SMS presence. SMS subscribers have grown to 300K+ in 2013 from 100K in first year, and mobile eCommerce demand has grown 996% between 2009 and 2012. Developed best practices and integrated marketing concepts, and managed team who developed first iPad, iPhone & Android apps utilized for eCommerce. - Expanded monetization with new non-core sources by conceptualizing and executing first digital media Advertising based monetization program online. Led team to develop advertising placement and packages utilizing online website traffic and sell advertising packages to vendors. Realized $1.2 million of EBDITA in program’s first year with just one employee. - Grew revenue and brand awareness by successfully developing and executing a Facebook marketing and social strategy that secured substantial media coverage and 4+ million fans in less than 2 years. Gained national media coverage and drove sales to website while adding 500K+ Facebook fans by pioneering first Black Friday online retail preview as a one-week early Facebook circular.- Increased SEO driven global site traffic after first sourcing and engaging a top-10 SEO firm to audit, research, and implement recommendations. Created company best practices and championed a “C”-level executive understanding of importance of SEO to rally support for search engine marketing spend and ultimately build an internal SEO team. Show less
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Director of eCommerce Website Experience & Operations
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Apr 2004 - Dec 2008
Tapped to enhance the customer experience and increase conversion rates by supervising site operations, adding new functionality, and expanding content reach. Introduced SEO best practices and strategic recommendations by developing training and measurement programs. Established efforts to create mobile marketing, video content, brand stores, and micro-sites. - Secured on-time delivery of redesigned website, with overhauled taxonomy and added video, social plug-ins, new content areas, and interactive centers. - Redesigned site received 80% more natural search traffic vs. prior year by developing natural language taxonomy to mimic customer usage. Drove significant traffic by developing unique blog content.- Increased conversion rates by developing enhanced product detail pages. - Took lead ahead of many companies in social media marketing with blogs, Facebook, and Twitter.- Generated thousands of downloads and 100,000+ views with newly developed widgets, i.e., realized 3-6x product lift through increased awareness of “Moms Favorite” customer reviews, before going site-wide. - Key player in transitioning from Amazon platform post-lawsuit, including cataloging data, defining site taxonomy, design and navigation, testing, and launching on-time with a limited selection. - Ensured creative is deployed on-time for promotions and taxonomy, shops, and brand stores by promotional dates with new web management processes. Also synchronized store and online promotions.- Delivered key improvements after implementing tools to monitor customer flow and conversion rates. - Assisted in developing and launching Star Wars Clone Wars cartoon series marketing & e-commerce experience online Show less
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eCommerce Website Experience & Operations Manager
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Apr 1999 - Apr 2004
Charged with video game and sports website ecommerce production and marketing, including collaborating on content and merchandising programs. Enhanced channel efficiency by coordinating business and email marketing strategies. Deployed 30-40 new ecommerce brand stores annually, including LEGO and Leapfrog. Served as point person between Amazon.com and technical assistance team. - Managed SportsRUs.com to $10 million in revenue within first two years before being closed down to focus on core program areas and transition from Amazon to the new ToysRUs.com platform. - Critical in helping to launch Toys”R”Us and Babies”R”Us on new ecommerce platform. Show less
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SMP Publishing/Alchemy Publishing (Germany)
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Netherlands/USA
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Publisher
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1992 - 1999
Started, owned and published several video game magazines utilizing re-publishing rights from UK/US companies to single-handedly build operations to $10 million in sales in less than two years. Managed team of 15-20 editors, creative designers & sales team. Owned & Operated the following Magazines in Germany & USA SegaPro GamesWorld Nintendo 64 PC Power PlayStation Power Star Trek & Beatles Magazines CD Power Started, owned and published several video game magazines utilizing re-publishing rights from UK/US companies to single-handedly build operations to $10 million in sales in less than two years. Managed team of 15-20 editors, creative designers & sales team. Owned & Operated the following Magazines in Germany & USA SegaPro GamesWorld Nintendo 64 PC Power PlayStation Power Star Trek & Beatles Magazines CD Power
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