Marine Pajot
Client Director at Manifesto Growth Architects- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
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French Native or bilingual proficiency
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Portuguese Full professional proficiency
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Bio
Irina Alexandra Tone
Marine’s intellect and energy are unmatched. Marine and I were inseparable for 3 years, working closely on tens of brand consulting projects. Marine understands brands and business and can stretch her mind to think in fresh ways about brand strategy, audience insights and client goals at the same time. She has a unique mix of skills that allows her to play many roles within brand marketing. She is constantly thinking about growth and the impact she can make on the brand and business. And it’s in her nature to act with urgency and make things happen. Marine is a true hustler, a brand marketer with fresh imagination and a deeply humble and genuine human. I miss partnering with Marine.
Marcio Oliveira
I have worked with Marine here in Brazil at Lew'Lara\TBWA. She was responsible for all New Business and Disruption workshops at the agency. With an impressive track record and a fully understanding of the ever changing Communication scenario, and believe it's not easy for a foreingn to understand Brazil, Marine is a results oriented professional, focused and experienced. My admiration for her is 200% in everything she delivered.
Gabriela Colletta
Marine hired me as an intern my last semester of college, which turned into a year long stint under her supervision and guidance post graduation. There are many wonderful things to say about Marine - she has an uncanny ability to understand and connect with people. Because of this, she is a great collaborator and has a knack for leading projects and creating the right semblance of individuals and skills to make the project be its best. Marine is the epitome of a ‘doer.’ She has a positive attitude and when she has a goal in mind there is no stopping her. As a supervisor, Marine is very good at articulating the needs of an assignment, explaining ideas in a lucid way, and making sure that whoever she is briefing understands the ask. Any questions you have, be it work or professional guidance, Marine is all ears and advice. She is a great listener and brings a lot of wisdom and perspective to problems at hand - in such a way that helps one cover all angles possible in the quest to solve a problem. If you’re looking for a person you can count on - who can do it all and do it all greatly, she’s your person.
Irina Alexandra Tone
Marine’s intellect and energy are unmatched. Marine and I were inseparable for 3 years, working closely on tens of brand consulting projects. Marine understands brands and business and can stretch her mind to think in fresh ways about brand strategy, audience insights and client goals at the same time. She has a unique mix of skills that allows her to play many roles within brand marketing. She is constantly thinking about growth and the impact she can make on the brand and business. And it’s in her nature to act with urgency and make things happen. Marine is a true hustler, a brand marketer with fresh imagination and a deeply humble and genuine human. I miss partnering with Marine.
Marcio Oliveira
I have worked with Marine here in Brazil at Lew'Lara\TBWA. She was responsible for all New Business and Disruption workshops at the agency. With an impressive track record and a fully understanding of the ever changing Communication scenario, and believe it's not easy for a foreingn to understand Brazil, Marine is a results oriented professional, focused and experienced. My admiration for her is 200% in everything she delivered.
Gabriela Colletta
Marine hired me as an intern my last semester of college, which turned into a year long stint under her supervision and guidance post graduation. There are many wonderful things to say about Marine - she has an uncanny ability to understand and connect with people. Because of this, she is a great collaborator and has a knack for leading projects and creating the right semblance of individuals and skills to make the project be its best. Marine is the epitome of a ‘doer.’ She has a positive attitude and when she has a goal in mind there is no stopping her. As a supervisor, Marine is very good at articulating the needs of an assignment, explaining ideas in a lucid way, and making sure that whoever she is briefing understands the ask. Any questions you have, be it work or professional guidance, Marine is all ears and advice. She is a great listener and brings a lot of wisdom and perspective to problems at hand - in such a way that helps one cover all angles possible in the quest to solve a problem. If you’re looking for a person you can count on - who can do it all and do it all greatly, she’s your person.
Irina Alexandra Tone
Marine’s intellect and energy are unmatched. Marine and I were inseparable for 3 years, working closely on tens of brand consulting projects. Marine understands brands and business and can stretch her mind to think in fresh ways about brand strategy, audience insights and client goals at the same time. She has a unique mix of skills that allows her to play many roles within brand marketing. She is constantly thinking about growth and the impact she can make on the brand and business. And it’s in her nature to act with urgency and make things happen. Marine is a true hustler, a brand marketer with fresh imagination and a deeply humble and genuine human. I miss partnering with Marine.
Marcio Oliveira
I have worked with Marine here in Brazil at Lew'Lara\TBWA. She was responsible for all New Business and Disruption workshops at the agency. With an impressive track record and a fully understanding of the ever changing Communication scenario, and believe it's not easy for a foreingn to understand Brazil, Marine is a results oriented professional, focused and experienced. My admiration for her is 200% in everything she delivered.
Gabriela Colletta
Marine hired me as an intern my last semester of college, which turned into a year long stint under her supervision and guidance post graduation. There are many wonderful things to say about Marine - she has an uncanny ability to understand and connect with people. Because of this, she is a great collaborator and has a knack for leading projects and creating the right semblance of individuals and skills to make the project be its best. Marine is the epitome of a ‘doer.’ She has a positive attitude and when she has a goal in mind there is no stopping her. As a supervisor, Marine is very good at articulating the needs of an assignment, explaining ideas in a lucid way, and making sure that whoever she is briefing understands the ask. Any questions you have, be it work or professional guidance, Marine is all ears and advice. She is a great listener and brings a lot of wisdom and perspective to problems at hand - in such a way that helps one cover all angles possible in the quest to solve a problem. If you’re looking for a person you can count on - who can do it all and do it all greatly, she’s your person.
Irina Alexandra Tone
Marine’s intellect and energy are unmatched. Marine and I were inseparable for 3 years, working closely on tens of brand consulting projects. Marine understands brands and business and can stretch her mind to think in fresh ways about brand strategy, audience insights and client goals at the same time. She has a unique mix of skills that allows her to play many roles within brand marketing. She is constantly thinking about growth and the impact she can make on the brand and business. And it’s in her nature to act with urgency and make things happen. Marine is a true hustler, a brand marketer with fresh imagination and a deeply humble and genuine human. I miss partnering with Marine.
Marcio Oliveira
I have worked with Marine here in Brazil at Lew'Lara\TBWA. She was responsible for all New Business and Disruption workshops at the agency. With an impressive track record and a fully understanding of the ever changing Communication scenario, and believe it's not easy for a foreingn to understand Brazil, Marine is a results oriented professional, focused and experienced. My admiration for her is 200% in everything she delivered.
Gabriela Colletta
Marine hired me as an intern my last semester of college, which turned into a year long stint under her supervision and guidance post graduation. There are many wonderful things to say about Marine - she has an uncanny ability to understand and connect with people. Because of this, she is a great collaborator and has a knack for leading projects and creating the right semblance of individuals and skills to make the project be its best. Marine is the epitome of a ‘doer.’ She has a positive attitude and when she has a goal in mind there is no stopping her. As a supervisor, Marine is very good at articulating the needs of an assignment, explaining ideas in a lucid way, and making sure that whoever she is briefing understands the ask. Any questions you have, be it work or professional guidance, Marine is all ears and advice. She is a great listener and brings a lot of wisdom and perspective to problems at hand - in such a way that helps one cover all angles possible in the quest to solve a problem. If you’re looking for a person you can count on - who can do it all and do it all greatly, she’s your person.
Experience
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Manifesto Growth Architects
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Client Director
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Nov 2018 - Present
My role:- Member of the Leadership Team and leader of the D2C Practice with a primary focus on helpingCPG clients to grow their brands by designing and implementing new direct-to-consumerpropositions and business models- Responsible for client delivery across the organisation, fostering senior executive relationshipsand line managing a team of consultants- Leading teams to deliver enterprise-wide growth strategy, new consumer propositions design,consumer experience re-designs, business cases, data and capability strategy for globalorganisations always balancing creativity with commercial rigour and pragmatism of execution- Responsible for driving new business effort globally, equipping the team with new tools and developing best practices- Coaching consultants throughout professional and personal growth- “Ministry of Happy” advocating for and ensuring mental health across the organisation- Author of the D2C Report “Creating Winning D2C propositions for CPG”Check out my D2C report: https://www.linkedin.com/smart-links/AQHsESnKZFNn3wAbout Manifesto:Pioneers in growth strategy consulting, Specialists in membership, subscriptions, loyalty and D2C Experts in making plans happen.Our work spans the worlds of Financial Services, Media, Leisure, and Consumer Goods for leading businesses like Disney, Mars, Harvard Business Review, UBS, Nestle, Wagamama, and News Corp.Call on us for strategic planning, value modelling, proposition innovation, and building the roadmaps that turn great ideas into reality.Recognised as Financial Times Leading UK Management Consultancy in 2019, 2020 & 2021 Show less
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Client Manager
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May 2017 - Nov 2018
- Led the development of client solutions across customer proposition, go-to-market, innovation and enterprise growth strategy harnessing the strength of the project team to deliver them- Supported new business efforts- Managed internal projects to drive Manifesto's growth
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Marine Pajot
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London, United Kingdom
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Startup Mentor
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Jun 2016 - Nov 2018
I am also interested in mentoring startups with D2C business models and strong ambition to positively impact the world we live in by solving important issues. I've accompanied a small publishing company after creating their new vision, brand positioning, business and action plan collaboratively with the owner and team. www.1440etcie.com I am also interested in mentoring startups with D2C business models and strong ambition to positively impact the world we live in by solving important issues. I've accompanied a small publishing company after creating their new vision, brand positioning, business and action plan collaboratively with the owner and team. www.1440etcie.com
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Lew'Lara\TBWA
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Brazil
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Advertising Services
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100 - 200 Employee
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New Business Manager and Disruptive Thinking Consultant
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Jul 2014 - May 2016
• Built the new business strategy and yearly action plan for the agency, based on deep analysis of market opportunities and agency situation • Responded to 12 pitches conducting research and analysis, problem solving and strategic thinking, construction of the selling argumentation and presentation, working collaboratively with the different departments and stakeholders (strategic planning, creative, media, production, finance, partners and suppliers) • Infused innovation by implementing new technology, tools and processes: - Data-management platforms to monitor and adjust brand communications in real time and increase sales - Online tool for collaborative intelligence collection, organisation and sharing • Developed and animated strategic and innovation workshops for clients and prospects • Inspired the strategic planning teams with trends and future-forward thinking • Trained all 200+ people of the agency on disruptive thinking methodology and tools • Liaised and facilitated the collaboration with the global teams Show less
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TBWA\Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Strategy Consultant and Team Manager
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Jan 2012 - Jul 2014
• Launched a new consultancy to solve brand problems and innovation needs with disruptive strategic thinking (built the business plan, recruited talents, organised processes, created launch materials) • Crafted innovative strategies and solutions to solve client problems: - Banking: conceptualized a new online product to educate affluent customers to better manage and invest their money - Web services: created a new brand positioning and brand behaviour platform to better attract and serve small business customers - Fast food: imagined new value propositions and revenue streams • Prepared and animated collaborative workshops to inspire change and generate innovative solutions • Recruited a team with 5 direct reports, organized the work and managed the finance of the business unit with high profitability results (1M USD/year of revenue, 80% profitability) Show less
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New Business Coordinator
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Jan 2011 - Feb 2012
• Coordinated global new business pitches with 100 agencies of the network • Created and implemented global marketing tools (client database, reports...) • Animated the New Business Ring sharing experiences and best practices globally • Supported local agencies with intelligence, cases, information from the network for account management, strategic planning or new business purposes • Was selected as the youngest member of the 2012 Tiger Academy (global top-talent training program) Show less
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TBWA\CORPORATE
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France
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Public Relations and Communications Services
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100 - 200 Employee
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Consultant Junior in the “Business-to-Business” Business unit
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Aug 2008 - Jul 2010
• Coordinated strategy and operations for a European communication campaign for Cargill, which included the development of a content platform (articles, interviews, case studies...), videos, posters, training and other communication tools. • Participated to the research and development of the communication strategy • Orchestrated and monitored offline and online production processes: planning, production, budget, interacting daily with client decision makers and all the departments within the agency (strategic planning, creative, production, art buying, finance) Show less
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HEC Montréal
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Canada
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Higher Education
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700 & Above Employee
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Team Leader/ Telemarketing Agent - Part Time
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Oct 2005 - Jun 2008
- Collected funds from alumni as a means to finance the school- Managed a team of 12 Agents
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Telemarketing Agent
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2005 - 2008
- Collected funds from alumni as a means to finance the school – 50k€ a year- Team leader
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AIESEC
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Canada
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Non-profit Organizations
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700 & Above Employee
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Project Coordinator - Humanitarian mission
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Jun 2006 - Aug 2006
- Organized and oversaw activities designed to make 400 children and teenagers aware of the necessity of sustainable development - in collaboration with 14 other people from 7 different countries - Organized and oversaw activities designed to make 400 children and teenagers aware of the necessity of sustainable development - in collaboration with 14 other people from 7 different countries
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Education
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2021 - 2021
Marketing Week Mini MBA with Mark Ritson
Mini-MBA Marketing, Marketing -
2005 - 2008
HEC Montréal
BBA, Marketing & Management -
2003 - 2005
Université de Rennes I
DEUG, Economy and Management -
2000 - 2003
Lycee Emile Zola
French Baccalaureat, Economics
Community
