Experience

Orange Bus

• United Kingdom
• Design
• 1 - 100 Employee

• Account Manager

  • Dec 2012 - Present



Newcastle Marketing Services Ltd

• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Jan 2012 - Present

  • Account Management of the company’s largest clients including Spanish and Swedish markets. • Brand development and management such as designing and overseeing the production of client websites and marketing collateral, ensuring it is in line with brand guidelines and signing off campaigns.• Preparation, development and implementation of clients annual marketing plans including both online and offline marketing, for example; TV, press, inserts, direct mail, PR, PPC, SEO, affiliates, display advertising, email marketing and social media, with support from the Client Services Manager to achieve KPIs.• Creating new, innovative opportunities within online marketing to enhance conversion and revenue.• Managing relationships with the CRM team to maximise return on marketing investment through efficient database management such as driving customer engagement, cross sell and up sell.• Performing regular customer and competitor analysis to identify improvements and market changes.• Analysing marketing activity and producing reports, recommendations and budget proposals.• Utilising budget to deliver against monthly targets for clients in a cost effective manner. • Supporting and complementing the work of the Client Services Manager. • Managing the work of two Account Managers and reviewing their performance regularly. • Working closely with fellow account managers as well as creative and development teams to ensure cohesiveness and efficiency across teams and optimum performance.

• Account Manager

  • May 2010 - Dec 2011

  • Responsible for the day to day management of a number of accounts such as liaising between the client and appropriate internal departments to coordinate the implementation of integrated marketing campaigns. Clients included: Endemol - Deal or No Deal Bingo and Benidorm Bingo.• Meeting with clients to identify requirements, working with colleagues to develop proposals that meet clients’ needs and presenting these to clients along with timings, budget and a rationale.• Writing and communicating client briefs to creative and development teams, sending clients regular progress updates, gathering and relaying feedback and resolving any issues that may arise.• Assisting new business development and managing new client launches including website development, CRM setup and system integration.• Building and managing relationships with external suppliers such as free lance designers and developers, print houses, email service and product software providers.• Creating and maintaining excellent client relationships through regular contact by phone, email and in person, and by providing advice and support and ensuring campaigns are delivered on time, in budget and to the best possible standard.• Producing reports and information on request for clients.• Attending regular review meetings with clients.

• Online Marketing & CRM Assistant

  • Sep 2009 - Apr 2010

  • Managing website content, functionality and appearance for a positive user experience.• Writing and broadcasting HTML emails, SMS, SEO friendly web copy, blogs and press releases in accordance with the marketing strategy including the reporting and analysis of such campaigns.• Supporting SEO, PPC, social media and affiliate schemes and utilising web analytics to report campaign results including Google Analytics. • Creating and delivering online sales promotions to increase customer acquisition and retention.• Assisting the formulation and maintenance of the CRM strategy to maximise customer lifetime value.



National Numbers

• Sales & Marketing Assistant

  • Jun 2007 - Jun 2008

  • Communicating and building rapport with a range of stakeholders including the company's customers and suppliers to enable negotiations in relation to a sale.• Maintaining weekly contact with agencies to produce press advertisements for Top Marques, Auto trader, various newspapers and websites.• Producing a brochure which involved researching and compiling content, organising layout, liaising with an external graphics team to create the final copy, distribution and campaign evaluation.• Managing and comparing of sales figures, pricing positions and competitor activity.• Conducting a consumer satisfaction survey to retain the BSI quality standards award.