Digital Marketing Executive

• May 2022 - Present

Digital Marketing Executive

• Jun 2020 - May 2022

Kiwi Marketing is a small Digital Marketing Agency in Teesside who provide creative, honest and effective Digital Marketing to each one of their clients, no matter their size. Responsibilities Include:- Writing engaging content for a number of different audiences that is consistent with each clients brand and guidelines.- Planning, developing and coordinating a schedule of activity across Facebook, Instagram, LinkedIn and other platforms to expand clients audience.- To coordinate the printing and production of magazines, leaflets and some merchandise including writing, editorial and proofing.- Managing clients CMS; optimising SEO, ensuring content is up to date, has a persistent tone of voice and performance of content is measured against clear KPI’s.

Digital Marketing Executive

• Mar 2017 - Mar 2020

Working as part of a small in-house Marketing Team, I was responsible for maximising brand awareness and conversions through broad ranging Digital Marketing strategies. Responsibilities Include:- Planning, developing and implementing effective Marketing campaigns across Social Media Platforms.- Provide content for all Marketing collateral including Blogs, Brochures, Emails and Websites.- Undertaking detailed ongoing analysis of Marketing campaigns to ensure goals and targets are met.- Maintain relationships with a number of agencies and vendors. - Proficient understanding of SEO for on-page and off-page optimisation. - Working knowledge in Adobe Illustator, Adobe InDesign, Adobe Photoshop, Google Analytics, SEMrush and Wordpress.Achievements Include: - Accountable for the planning, management and monitoring of ongoing Social Media presence which resulted in a 233% increase in engagement. - Achieved 3rd position on Google for most competitive search term 'Dehumidifier' which helped achieve a wider business goal of getting more direct sales. - Responsible for the creation, development and management of Ebac's Blog as well as other Website Content which improved Ebac's brand, reach and trust. - Managed the relationship between a number of accounts and agencies including Amazon Argos and B&Q to ensure optimum support and value was given for maximum results.