Experience

Marshall University Lewis College of Business

• United States
• Higher Education
• 1 - 100 Employee

• Advisory Board Member | Division of Marketing, MIS & Entrepreneurship

  • May 2022 - Present



Playlister

• United States
• Software Development
• 1 - 100 Employee

• Advisor

  • Jul 2022 - Apr 2023



PhoneBurner

• United States
• Telecommunications
• 1 - 100 Employee

• Marketing Director (Acting Head of Marketing)

  • Feb 2021 - Mar 2023

  Remote - Reported to the CEO, responsible for creating marketing strategy, oversaw P&L of $$ million, and partnered with department leaders for sales enablement, customer success and support. - Nearly doubled ARR ($$ to $$$M) through enhancing and expanding marketing programs across Google Ads, LinkedIn, SEO, marketplaces, ABM, and demand generation. - Collaborated with the VP of Sales to orchestrate record-breaking new MRR records in Q3 2022. - Built a multi-channel marketing… Show more - Reported to the CEO, responsible for creating marketing strategy, oversaw P&L of $$ million, and partnered with department leaders for sales enablement, customer success and support. - Nearly doubled ARR ($$ to $$$M) through enhancing and expanding marketing programs across Google Ads, LinkedIn, SEO, marketplaces, ABM, and demand generation. - Collaborated with the VP of Sales to orchestrate record-breaking new MRR records in Q3 2022. - Built a multi-channel marketing campaign targeting a segmented ICP—customers who used Salesforce as their CRM—which amplified our largest customer base by #% YoY. - Recruited and managed a five person customer-centric and revenue-oriented marketing team. Show less



Tithe.ly

• United States
• Software Development
• 100 - 200 Employee

• Marketing Director

  • Apr 2019 - Feb 2021

  Remote - Developed and directed go-to-market strategies to acquire new church customers exceeding ## members, served on the leadership team, and reported to the COO. - Aided in establishing a new outbound sales team, generated ### monthly leads, creating contact cadence, and securing $ in sales opportunities. - Launched Tithe.ly Next, a digital event for announcing new products and updates, that exceeded 14,000 registrations, 8,000 participants, and generated ### MQLs. - Grew… Show more - Developed and directed go-to-market strategies to acquire new church customers exceeding ## members, served on the leadership team, and reported to the COO. - Aided in establishing a new outbound sales team, generated ### monthly leads, creating contact cadence, and securing $ in sales opportunities. - Launched Tithe.ly Next, a digital event for announcing new products and updates, that exceeded 14,000 registrations, 8,000 participants, and generated ### MQLs. - Grew monthly organic traffic by 3,753% in 16-months, increased new customer acquisition through SEO #% YoY, and leveraged organic traffic to build contact list from ##### to ######. - As the first marketing hire, built and managed a five-person team, responsible for growth marketing, demand generation, corporate and brand marketing, and product marketing.

• Content Marketer

  • Feb 2018 - Mar 2019



Forbes Communications Council

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Official Member

  • Dec 2019 - Jan 2021



Stillhouse Marketing

• Founder

  • Jun 2015 - Dec 2018

  Remote



HarperCollins Christian Publishing

• United States
• Book and Periodical Publishing
• 200 - 300 Employee

• Senior Marketing Manager

  • Nov 2016 - Feb 2018

  Greater Nashville Area, TN



B&H Publishing Group

• Marketing Manager

  • Jul 2014 - Aug 2015

  Nashville, TN * Developed, oversaw, and executed the strategic marketing strategies for the sale of B&H Publishing Group’s trade book titles * Managed the trade book marketing budget * Assisted authors by providing marketing consultation in the areas of branding, messaging, digital marketing, and public relations * Developed content marketing strategies for authors, including blogging, social media, guest posting, book trailers, SlideShares, free eBooks and PDFs, and quote… Show more * Developed, oversaw, and executed the strategic marketing strategies for the sale of B&H Publishing Group’s trade book titles * Managed the trade book marketing budget * Assisted authors by providing marketing consultation in the areas of branding, messaging, digital marketing, and public relations * Developed content marketing strategies for authors, including blogging, social media, guest posting, book trailers, SlideShares, free eBooks and PDFs, and quote images * Supported the sales team by providing them with resources to engage their accounts, identify marketing opportunities, and timely information on current products * Coordinated contracts with multiple vendors, including public relations firms, marketing firms, video production, and editorial services * Worked with an internal team of graphic designers, web developers, copy editors, and marketing coordinators to implement marketing plans * Managed trade book marketing team Show less



Mars Hill Church

• Content Manager & Copywriter

  • Jan 2012 - Jun 2014

  Greater Seattle Area * Managed the editorial calendar and content for a website that received over 1.2 million views per month * Provided marketing assistance for the launch of over 30 products, including books, music albums, and national conferences * Contributed to the planning, development, and implementation of social media strategies for multiple channels that reached over 1 million people * Worked with a team of editors, graphic designers, and web developers to ensure all content was… Show more * Managed the editorial calendar and content for a website that received over 1.2 million views per month * Provided marketing assistance for the launch of over 30 products, including books, music albums, and national conferences * Contributed to the planning, development, and implementation of social media strategies for multiple channels that reached over 1 million people * Worked with a team of editors, graphic designers, and web developers to ensure all content was on-brand, optimized for user experience, and delivered on time * Produced clear, concise, and compelling copy for direct mailers, events, fundraising brochures, annual reports, websites, internal communications, and advertisements * Performed user research and analyzed data to identify high impact opportunities for content improvement and implementation * Promoted from Copywriter to Content Manager Show less



Gordon-Conwell Theological Seminary

• United States
• Higher Education
• 100 - 200 Employee

• Virtual Teaching Assistant

  • Aug 2012 - May 2013

  Charlotte, North Carolina Area * Helped students forge skills for successful graduate-level research and writing * Focused on academic writing, theological research, proper use and citation of resources, and usage of style manuals



Frontier Communications

• Telecommunications
• 700 & Above Employee

• Sales and Service Specialist

  • May 2009 - Jan 2012

  Charleston, WV * Consistently met and exceeded monthly sales goals * Regularly met requirements in providing optimal customer service



Perrow Church

• Executive Administrator & Director of Family and Youth Ministries

  • Jan 2007 - Apr 2009

  Cross Lanes, WV * Managed a part-time staff of four * Oversaw church resources, such as property, buildings, and the $500,000 annual budget * Tripled Family Ministry volunteer base from 5 to 18 * Doubled youth ministry participation from 23 to 59 weekly attendees * Led multiple local, regional, and international community service projects per year * Coordinated maintenance, repairs, and general projects * Promoted from Director of Family Ministries to Executive… Show more * Managed a part-time staff of four * Oversaw church resources, such as property, buildings, and the $500,000 annual budget * Tripled Family Ministry volunteer base from 5 to 18 * Doubled youth ministry participation from 23 to 59 weekly attendees * Led multiple local, regional, and international community service projects per year * Coordinated maintenance, repairs, and general projects * Promoted from Director of Family Ministries to Executive Administrator Show less