Experience

TDM Team

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Commissioner & Chairman

  • Oct 2021 - Present

  Jakarta, Indonesia As boutique digital marketing agency TDM team have distinctive breed of marketing service provider, focus on intimate and customized approach to helping businesses succeed in the digital landscape. Unlike large agency counterparts, our agencies intentionally maintain a smaller client base to ensure each client receives the highest level of attention, care, and expertise. Our experiences and proven methods, through data and technology, combined with intense collaboration with our clients,… Show more As boutique digital marketing agency TDM team have distinctive breed of marketing service provider, focus on intimate and customized approach to helping businesses succeed in the digital landscape. Unlike large agency counterparts, our agencies intentionally maintain a smaller client base to ensure each client receives the highest level of attention, care, and expertise. Our experiences and proven methods, through data and technology, combined with intense collaboration with our clients, have successfully delivered outstanding performance.​ Our team has deep expertise and experience across all areas of digital from Search Engine Optimization (SEO), Paid Marketing, KOL campaign, PR and Ecommerce Ads.

• Digital Agency Director

  • Sep 2019 - Sep 2021

  Jakarta, Indonesia • Build brand new digital agency to serve remaining Kofera’s client and employ ex-Kofera staff who lose their job. • Responsible in day-to-day supervision for operations from campaign management & optimization, client management, commercial and finance. • Provides clients with meaningful insight based on analytics data, creative input and campaign optimization in Google Ads, Facebook Ads, SEO and media buying. • Help clients achieve their business goals using design thinking… Show more • Build brand new digital agency to serve remaining Kofera’s client and employ ex-Kofera staff who lose their job. • Responsible in day-to-day supervision for operations from campaign management & optimization, client management, commercial and finance. • Provides clients with meaningful insight based on analytics data, creative input and campaign optimization in Google Ads, Facebook Ads, SEO and media buying. • Help clients achieve their business goals using design thinking approach and provides strategic plan and solution to meet campaign success.



Lazada

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Senior Solutions Marketing Manager

  • Dec 2021 - Oct 2023

  Jakarta, Indonesia Reporting to the Head of Marketing Solutions and responsible for : • Develop and manage partnership with assigned brands regarding E-commerce Marketing activities including annual plan for Mega campaigns & BAU, communication, performance marketing, co-creation campaigns • Training and boarding brands with Marketing solution tools & Lazada onsite packages • Coordinate and work with the category management teams on brand campaigns & performance • Conduct data analysis and reporting on… Show more Reporting to the Head of Marketing Solutions and responsible for : • Develop and manage partnership with assigned brands regarding E-commerce Marketing activities including annual plan for Mega campaigns & BAU, communication, performance marketing, co-creation campaigns • Training and boarding brands with Marketing solution tools & Lazada onsite packages • Coordinate and work with the category management teams on brand campaigns & performance • Conduct data analysis and reporting on brand performance and Lazada platform insights • Handle presentations for brand meetings and internal meetings Show less



WireHub Indonesia

• Indonesia
• Technology, Information and Internet
• 1 - 100 Employee

• Head Of Marketing Business Development

  • May 2017 - Sep 2019

  Greater Jakarta Area, Indonesia Do cool things that matters for companies using Kofera Technologies. Kofera is an Indonesian tech startup who provides Software as a Service (SaaS) marketing automation platform powered by Artificial Intelligence (AI) and Machine Learning. Established in 2015, Kofera helps companies to build & optimize PPC campaign using machine learning algorithm to maximize business ROI. Kofera has helped many clients from various industries, from SMEs, agencies, E-commerce and corporations in… Show more Do cool things that matters for companies using Kofera Technologies. Kofera is an Indonesian tech startup who provides Software as a Service (SaaS) marketing automation platform powered by Artificial Intelligence (AI) and Machine Learning. Established in 2015, Kofera helps companies to build & optimize PPC campaign using machine learning algorithm to maximize business ROI. Kofera has helped many clients from various industries, from SMEs, agencies, E-commerce and corporations in running effective and efficient marketing campaign. For more information, please visit https://kofera.com Show less



infinix mobile

• China
• Telecommunications
• 700 & Above Employee

• Country Marketing Manager

  • May 2015 - May 2017

  Indonesia Do Cool Things That Matter with Infinix Indonesia. INFINIX Mobility, a fast-growing mobile technology brand in Europe, Africa and Middle East has announced the launch of their new smartphone Infinix Hot Note, Zero 2 and Hot 2 in Indonesia. - Appointed by the Co-Founder & CEO Benjamin Jiang to open market for Infinix smartphone in Indonesia through E-commerce & community - Building Infinix from the scratch to be TOP 3 E-commerce Smartphone Brand - Supervise PR, social… Show more Do Cool Things That Matter with Infinix Indonesia. INFINIX Mobility, a fast-growing mobile technology brand in Europe, Africa and Middle East has announced the launch of their new smartphone Infinix Hot Note, Zero 2 and Hot 2 in Indonesia. - Appointed by the Co-Founder & CEO Benjamin Jiang to open market for Infinix smartphone in Indonesia through E-commerce & community - Building Infinix from the scratch to be TOP 3 E-commerce Smartphone Brand - Supervise PR, social media, digital marketing, design graphic team - Drive digital campaign to assist Pre-Order of 3,000 units Smartphone of Infinix HOT 2 (Google Android One Project) within 60 minutes - Become main gateway and spokesperson by build strong relationship foundation with 50 media & 10 TOP tech community/Influencer Show less



Lazada

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Digital Marketing Associate

  • Jan 2014 - May 2015

  Greater Jakarta Area, Indonesia Lazada is Indonesia's premier online shopping destination, providing consumers with an inspiring, personalised shopping experience, enhanced by exceptional customer service. My Roles: - Building and executing link-building strategies to enhance off-page SEO - Connect with related community to support each brands and categories - Assisting and managing brand and product campaigns to raise brand awareness - Evaluating and altering strategies based on a comprehensive… Show more Lazada is Indonesia's premier online shopping destination, providing consumers with an inspiring, personalised shopping experience, enhanced by exceptional customer service. My Roles: - Building and executing link-building strategies to enhance off-page SEO - Connect with related community to support each brands and categories - Assisting and managing brand and product campaigns to raise brand awareness - Evaluating and altering strategies based on a comprehensive understanding of analytics - Responsibility for planning and budgetary control of Media Buying - Managing email campaigns from start to finish, including planning, testing, evaluating, and reporting.

• Online Marketing Intern

  • Oct 2013 - Dec 2013

  Greater Jakarta Area, Indonesia Lazada Indonesia is Indonesia's premier online shopping destination, providing consumers with an inspiring, personalised shopping experience, enhanced by exceptional customer service. Below are my responsibilities: - Off-page Search Engine Optimization (SEO) through inbound link building. Increase the number of links (backlinks) to Lazada Indonesia, therefore it will make Lazada become valuable and have high rating in Search Engine. In results, it will spread Lazada and related… Show more Lazada Indonesia is Indonesia's premier online shopping destination, providing consumers with an inspiring, personalised shopping experience, enhanced by exceptional customer service. Below are my responsibilities: - Off-page Search Engine Optimization (SEO) through inbound link building. Increase the number of links (backlinks) to Lazada Indonesia, therefore it will make Lazada become valuable and have high rating in Search Engine. In results, it will spread Lazada and related keyword in Search Engine Results Page (SERP). - Cooperate with blogger to post article and review about Lazada Indonesia. - Copy writing, publish Press Release and Guest Post for Lazada Indonesia.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Microsoft Apprenticeship

  • Jan 2014 - Jun 2014

  Greater Jakarta Area, Indonesia