Experience

IKEA

• Netherlands
• Retail
• 700 & Above Employee

• Visual Merchandising Manager

  • May 2019 - Present

  ● Lead and manage a team of Visual Merchandising co-workers and inspire and challenge them to strengthen the uniqueness of the IKEA identity in range presentation solutions in the store● Contributing to positioning the IKEA store as the first choice for home furnishing in your local market● Providing home furnishing solutions for a single product or a combination of products to improve people's life at home● Securing the use of the store layout as a commercial tool to plan and implement commercial strategies throughout the store while creating a good overview and strong visual impact● Recruiting, developing and leading VM team● Develop and implement efficient/effective store communication, range presentation to support self-choice/self-serve, reflect its width & depth and strengthen our low price profile on all levels in a simple & cost conscious way● Ensure IKEA identity is a part of the architectural elements in all co- workers and sales support areas reflecting our Home Furnishing competence and Swedishness. Show less

• Visual Merchandising Specialist

  • May 2017 - May 2019

  ● Using visual merchandising competence to apply range presentation solutions in the store by working with store layout and range presentation● By knowing the local market, getting knowledge of people's needs and dreams, to plan and implement relevant, inspiring, affordable and commercial range presentation solutions that reflect a wide variety of styles, price levels, meet the many individual tastes and exceed our visitor's expectations● Creating seasonal atmosphere in store by following trends and seasonal activities● Keeping visitors in mind when working on the shop floor, minimizing disruption and remaining aware at all times of the importance of safety and the visual impact for visitors● Respecting routines and responsibilities, work together with the team and other functions, act quickly to exploit commercial opportunities and understand the impact of actions on the financial results● Staying up to date with knowledge about home furnishing, retailing and trends in order to generate creative directions to inspire and surprise visitors with a strong visual impression. Show less



Decathlon Türkiye

• Türkiye
• Retail
• 700 & Above Employee

• Communication Responsible

  • Feb 2015 - May 2017

  ● Localization of the global concept with the knowledge of local market and applying to the stores● Opening every new store with the right concept● Guarantying each store have the right message at the right time● Applying the the seasonal change in stores at the right time by working with scheduled callender● Assisting stores about media management, guidance them to create communication● Ensuring that stores pay the smartest cost while working with suppliers● Creating supplier portfolio for regional stores to use time and budget efficiently● Guarantying the quality of materials, printing and applications with trying new material options and different suppliers. Show less

• Store Department Manager

  • Sep 2013 - Feb 2015

  ● Determining commercial policy for each sport by the knowledge of the local market, adapting my lay out plans and my range of products● Building and managing the lay out based on mechanic sale to drive quick sale● Planning build ups for seasonal changes● Ensuring the stock level by working with the sales capacities and lead times● Planing the replenishment of local products by working with suppliers ● Creating commercial dynamism to drive sales● Building a team according to needs of department / sport to implement commercial policy● Developing team mates skills and abilities, preparing future managers ● Ensuring safety of the people and goods by following safety routines. Show less



Sportsnet Group

• İstanbul, Türkiye

• Intern

  • Jun 2011 - Oct 2011

  Copywriter Copywriter