Experience

Telefónica

• Spain
• Telecommunications
• 700 & Above Employee

• Head Of Internal Communications

  • Nov 2018 - Present

• Marketing communication manager

  • Jan 2010 - Present

  - Strategic planning in order to surpass Mark Comm and Business goals optimizing budget- Create productive working relationship with internal clients, ad agencies and production companies - Communication Brief elaboration driven to creatively delivers results through powerful insight extract- Creative proposals evaluation and debrief - Pre-Production, Production and Postproduction processes responsibilities- KPIs follow up, campaign reviews and case studies creation- Benchmarking for best practices and latest industry trendsKey Accomplishments: 2016/17 - Development of New Telefónica´s worldwide brand platform "Elige Todo"/"Choose it all" in Spain 2015 – Launching of Movistar + and Fusión +. Brand and acquisition campaign designed to communicate the merge between the largest pay per view company in Spain DTS / Canal + and Movistar / Movistar TV / Fusión.2014 – Iphone 6. First Apple´s “out of home” campaign in Spain. Telefónica was the first operator to be granted to produce an Apple product campaign – iPhone 6 launch - in its own product campaign - Fusión TV. Campaign developed under close collaboration with Apple´s teams in London and Cupertino, California. 2012 – Launching of Movistar Fusión. First truly integrated fixed and mobile product to residential clients in Spanish market, with an acquisition rate of 1,5 million clients in 4 months. Movistar Fusión has become the fastest product in Telefónica´s product launching history to be acquired for so many clients in such a short period of time.

• Advertising Manager

  • Jan 2008 - Jan 2010

  - Advertising campaign leader- Head of partners relations - Branded content responsable: InfomertialsKey Accomplishments:2009 – Movistar Worldwide rebranding. Worldwide launching of Movistar as the only brand for all Telefónica Markets in Europe (5 countries) and Latin America (20 countries). 2008 - iPhone 3G launch in Spain. Liaise with Apple´s Marketing Communications Group in Cupertino (California).

• International alliances Marketing communication manager

  • Jul 2004 - Dec 2007

  Representative of Telefonica in the European Telco alliance Freemove, formed with Orange, T-Mobile, and O2 - Mark Comm Committee Team Member based in London- Alliance Brand positioning and Communication strategy definition and deployment across Europe- Support Executive Team to prepare marketing actions to different clients (Sales proposals, Events and PR)

• Relationship Marketing Manager

  • Apr 2001 - Jun 2004

  - Create 1-to-1 Relationship Marketing programs, in order to increase clients loyalty and value. Develop on line and off line strategies to address each costumer group their most likely service. Coordination of trade fairs and local eventsKey Accomplishments:2005 – Loyalty Program ACTIVA-T. Program driven to Movistar´s prepaid clients with a particular focus on young people, traditionally the most disloyal target to our brand.



MRM Spain

• Spain
• Advertising Services
• 100 - 200 Employee

• Client Account Manager

  • Jan 1996 - Mar 2001

  - Managed different agency accounts: Vodafone, Banco Santander, BES, Mastercard- Target markets assessment based on demographics and psychographics elements.- Develop Relationship Marketing programs using Direct Marketing, On line, CRM, Direct Marketing TV. - Promotions strategy design, increasing brand and product awareness, as well as clients value.Key Accomplishments:2000 – Mastercard representative in NYC. Transfered to MCCAN/MRM NYC office for 12 months as Mastercard client representative for European markets.