Experience

Tanssi Network

• United States
• Blockchain Services
• 1 - 100 Employee

• Head of Marketing

  • Apr 2023 - Present

  United States Tanssi is an appchain infrastructure protocol that simplifies appchain deployment, making it secure, efficient, and easy while eliminating the lengthy and complex process of traditional blockchain implementation. Tanssi's permissionless and dev-friendly protocol provides developers with infrastructure tools and services to deploy appchains quickly and effortlessly.



Moonbeam Network

• Singapore
• Software Development
• 1 - 100 Employee

• Head of Community & Events

  • Jan 2022 - Aug 2023

  Boston, Massachusetts, United States * Accelerated Moonbeam's Ambassador program growth by 200% through developing and implementing innovative community initiatives, introducing impactful rewards and motivation structures, and fostering authentic relationships and engagement with the community. * Launched and managed 18 language-based communities and delivered a 150% increase in social media community channels, expanding Moonbeam's global reach and building brand awareness. * Managed cross-functional and intercultural teams… Show more * Accelerated Moonbeam's Ambassador program growth by 200% through developing and implementing innovative community initiatives, introducing impactful rewards and motivation structures, and fostering authentic relationships and engagement with the community. * Launched and managed 18 language-based communities and delivered a 150% increase in social media community channels, expanding Moonbeam's global reach and building brand awareness. * Managed cross-functional and intercultural teams to execute a variety of events, from community meetups to large-scale conferences and virtual events, for larger groups of attendees and budgets up to half a million dollars. * Launched Moonbeam’s first-ever virtual academy, with 1,000+ student enrollments, positioning the company as a blockchain technology leader while increasing engagement and brand awareness in the developer market. * Developed and executed highly impactful marketing campaigns, culminating in the record-breaking success of the Moonbeam crowdloan campaign, with over 35M DOT contributed by more than 200,000 supporters worldwide. * Drove exceptional results in a fast-paced, high-growth environment, leading the Moonbeam community strategy and positioning it as one of the top 3 biggest communities in Polkadot. * Spearheaded Moonbeam's global conference presence across North America, Europe, and Latin America, amplifying lead generation by 300%.

• Marketing Communications Manager

  • Oct 2020 - Dec 2021

  Massachusetts, United States * Launched Moonbeam's Ambassador program and spearheaded the establishment of 12 international communities, expanding brand awareness and driving the company's growth plan with over 1,000 ambassadors worldwide. * Implemented successful content strategies across multiple digital channels, driving Moonbeam's community growth from 3,000 to over 150,000 followers in one year while enhancing SEO ranking and elevating the blog to the top 2-3 search results in SERP through strategic… Show more * Launched Moonbeam's Ambassador program and spearheaded the establishment of 12 international communities, expanding brand awareness and driving the company's growth plan with over 1,000 ambassadors worldwide. * Implemented successful content strategies across multiple digital channels, driving Moonbeam's community growth from 3,000 to over 150,000 followers in one year while enhancing SEO ranking and elevating the blog to the top 2-3 search results in SERP through strategic techniques. * Executed monthly virtual educational programs for the global community of developers, end-users, and ambassadors, reinforcing Moonbeam's marketing evangelism strategies and upskilling the community's technical abilities. * Coordinated the first-ever Moonbeam virtual conference, attracting 3,000 attendees from 20+ countries worldwide and showcasing the company's leadership in the blockchain industry. * Established and maintained relationships with key industry influencers, media outlets, and partners to ensure successful marketing initiatives and maximize the impact of events and programs.



BICO

• United States
• Biotechnology Research
• 1 - 100 Employee

• Marketing & Events Coordinator for Americas Region

  • Dec 2019 - Oct 2020

  Boston, MA, Estados Unidos * Implemented highly effective event planning strategies that achieved a remarkable 400% increase in the North American lead generation pipeline year-over-year. * Spearheaded market expansion efforts in Latin America by establishing a dedicated Spanish-speaking team, conducting thorough market research, creating compelling Spanish content, and organizing successful events that drove brand awareness and product adoption. * Streamlined communication processes by introducing innovative… Show more * Implemented highly effective event planning strategies that achieved a remarkable 400% increase in the North American lead generation pipeline year-over-year. * Spearheaded market expansion efforts in Latin America by establishing a dedicated Spanish-speaking team, conducting thorough market research, creating compelling Spanish content, and organizing successful events that drove brand awareness and product adoption. * Streamlined communication processes by introducing innovative automation methods, resulting in increased productivity and a more efficient workflow. * Developed and executed a comprehensive contingency plan for virtual events in response to the COVID-19 pandemic, leveraging bilingual webinars in Spanish and English that resulted in an impressive 120% YoY growth in pipeline generation. * Led end-to-end execution of both organic and paid social media campaigns, delivering a 150% increase in registrations through targeted and engaging content that showcased strong marketing and leadership skills. Show less



Blue Cross Blue Shield of Massachusetts

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Graduate Master Internship | Multicultural Marketing

  • Jun 2019 - Dec 2019

  Boston y alrededores, Estados Unidos



Hult International Business School

• United States
• Higher Education
• 700 & Above Employee

• Master of Science | International Marketing

  • Aug 2018 - Aug 2019

  Cambridge, Massachusetts, United States



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Performance Marketing Event Specialist | IBM Perú & Bolivia

  • Jul 2017 - Jul 2018

  Perú

• Innovation Lab | EdTech Solutions Specialist

  • Jan 2016 - Jul 2017

  Perú

• Networking Solutions Sales Representative

  • Jul 2015 - Dec 2015

  Perú

• Marketing & Sales Support - Software Group Perú

  • Jul 2014 - Jul 2015

  Perú

• Global Projects Support - Global Technology Services, IBM Latinoamérica

  • Feb 2014 - Jul 2014

  Perú