Aurelia Bhoy

Player Experience Manager at Darewise
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Contact Information
us****@****om
(386) 825-5501
Location
Bagnolet, Île-de-France, France, FR
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • Nepali Native or bilingual proficiency
  • Kannada Limited working proficiency
  • French Limited working proficiency
Skills

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Bio

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Credentials

  • DiGiTT®
    Alternative Digitale
    Mar, 2020
    - Oct, 2024

Experience

  • Darewise
    • France
    • Computer Games
    • 1 - 100 Employee
    • Player Experience Manager
      • Mar 2021 - Present

      A transversal role aimed at maximizing player satisfaction by mobilizing the diverse internal teams around players core needs.Devised CRM plans and defined timeframes to boost member retention & drive up new member acquisition.Identified influencers, created campaign documents, organized operations, marketing assets and logistics sheets to ensure the smooth running of influencer experience and program.Strategized, produced, copywrote and formed pipelines for social media posts & assets, Dev blogs, Dev Q&A and Game update videos.Devised the strategy, monitored KPIs, reported, communicated internally and followed up on budget for Discord (primary Community Management tool) and social media. Discord members increased 158% with user communication increase of 40%. Twitter growth by 17% with 425% increase in replies (relevant till October, 2021).Supported with logistics, decision making and back up for social media strategies and marketing campaigns.

    • Community Manager
      • Apr 2020 - Mar 2021

      • Developed, updated and executed engagement strategies with the Community Director.• Monitored and drove conversations across all social media channels (Discord in particular).• Worked closely with the corporate and HR team on Employer Branding strategies and communications.• Created and published content related to the game and company brands across multiple channels (Medium, company website, LinkedIn) for brand visibility.• Regularly analyzed and reported on community sentiment to the production team.• Devised community team processes, projects and helped set community KPIs.• Integrated closely with every vertical of the game development team.• Managed new product and content releases with online community.

  • QED42 Engineering Pvt Ltd
    • Brand Manager
      • Jan 2016 - Jan 2017

      In the context of a fast growing start-up, developed the Employer Brand in tandem with the CEO and HR to attract the right employees.• Developed and managed digital assets to increase brand awareness.• Developed editorial calendar using JIRA to improve rollout of more frequent and higher quality content to website and social media platforms (WordPress, Drupal). • Evangelized Drupal technology for technology awareness, -Established Drupal campus ambassador program (7 Drupal Ambassadors across 3 engineering colleges) and Drupal Meetups (30-200 people).Results: increased the employees of the company from 12 to 45.• Transformed a relatively non-existent social media profile (Twitter 75 to 450, Facebook 230 to 900).

  • Global BeerCo
    • Food & Beverages
    • Brewer
      • Nov 2014 - Nov 2016

      • Installation and Management of the Brewery.• Negotiation with suppliers, inventory management. • Organized drinks and food pairing sessions (20-50 people) with marketing team. • Installation and Management of the Brewery.• Negotiation with suppliers, inventory management. • Organized drinks and food pairing sessions (20-50 people) with marketing team.

  • Irish Village.
    • United States
    • Events Services
    • 1 - 100 Employee
    • Brewer
      • Nov 2012 - Jul 2014

      • Development and Installation of Brewer. • Developed marketing strategies with the marketing team (Brewery tours, tasting menus etc).• Management (2 interns). • Development and Installation of Brewer. • Developed marketing strategies with the marketing team (Brewery tours, tasting menus etc).• Management (2 interns).

Education

  • EMLV - École de Management Léonard de Vinci
    Master of Business Administration - MBA, Digital Marketing Strategy
    2019 - 2020
  • Heriot-Watt University
    Master's degree, Brewing and Distilling.
    2011 - 2012
  • KLESCET
    Bachelor of Engineering, Biotechnology
    2006 - 2010
  • Phoenix Residential School
    Higher secondary school
    2004 - 2006
  • The Shivalik High School
    1995 - 2004

Community

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