Experience

ThinkinCircles I Recruitment Marketing

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Marketing Consultant

  • juil. 2020 - - aujourd’hui



HoCo Digital

• United Kingdom
• Marketing Services

• Director

  • janv. 2020 - - aujourd’hui

  https://hocodigital.com/ https://hocodigital.com/



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Global Recruitment Marketing Manager

  • sept. 2020 - avr. 2021



Kelly

• United States
• Staffing and Recruiting
• 700 & Above Employee

• Marketing Manager - UK, Ireland & EMEA

  • août 2017 - août 2020

  - Rep- Reporting to the VP Marketing EMEA- Management of marketing and PR activity across the business- Optimisation and management of multiple websites in different country markets- Providing LinkedIn digital campaigns across the EMEA region, driving quantifiable lead generation for country teams- Developing pan-European research and delivering sales campaigns supporting BD within key business verticals- Executing online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites- SEM / SEO / SMO strategy development, brand awareness and drip marketing initiatives- Delivering reporting to VP Marketing and country MD with key metrics



VMA GROUP

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Global Head of Marketing

  • mars 2016 - août 2017

  - Overall budgetary control of a variable budget to ensure delivery on agreed objectives- Project managed and delivered renewed branding strategy; guidelines, rebrand and strategic management of global implementation - Project managed large research projects from conception through to delivery often simultaneously (Beyond Communications, The Pulse 2017) establishing VMAGROUP as an industry futurist- Promoted above research to target key audiences (directors of comms, heads of HR) to nurture business relationships- Creation, support and promotion of international events targeting communications and HR directors- Supporting Contracts Director to successfully target heads of procurement in obtaining placement on PSLs - Supported sales through the creation and execution of practice specific campaigns increasing client queries by 10%- Developed VMAGROUP’s digital footprint creating its first content strategy. Wrote and promoted content marketing campaigns complementing core business objectives - Increased online conversions by 51% through site restructure and a proactive and refined e-comms strategy - Selection and management of key external vendors, managing output as per business objectives- Weekly, monthly and quarterly reporting to board directly on marketing delivery and performance



HCL Workforce Solutions

• United Kingdom
• Hospitals and Health Care
• 100 - 200 Employee

• Head of Marketing

  • févr. 2012 - févr. 2016

  One of the UK’s largest health and social care recruiters. Head of marketing after three promotions in three years; a full 360 role. Three years as a brand strategy manager ( Feb 2012 - Feb 2015) and the last 15 months as head of marketing. I led a team of eight across seven different brands with final responsibility for all online and offline strategies. - Full control of an overall variable budget- Management of a team of eight- Developed a coherent content strategy per brand disseminated online across all digital platforms including social media, PPC and SEO; management of a £16K PPC annual spend- Won key industry awards ‘Best Client Services’ and ‘Most effective professional development for managers and executives’ for HCL in 2014 and shortlisted for five additional industry awards for 2015- Restructured the marketing team and successfully pitched the need for it to grow securing an additional corporate investment of £30K- Creation of media strategies by working with key industry print titles to place HCL as a market leader- Developed international marketing strategies across Europe, Middle East, APAC and North America- Responsible for external digital agency output; 4Mat and Exact Target to ensure they delivered on agreed objectives - Management of third party PR agencies to create corporate content (whitepapers and research papers)- Promotion of company to heads of procurement and human resources through targeted offline campaigns - Evaluate the requirements of each brand before planning and delivering up to 20 annual recruitment and networking events and conferences- Analysis of all user statistics and developing a marketing roadmap for continuous improvement- Managed multi-platform campaigns from conception through to delivery and production of accurate post-campaign analysis



goudengids.be / pagesdor.be

• Advertising Services
• 100 - 200 Employee

• Traffic and Syndication Manager

  • janv. 2009 - déc. 2010

  - Budget responsibility for over €450,000.- Developed strategic online partnerships with several of Ireland’s largest sites including Daft.ie, RTE.ie, & MSN.ie- Created bespoke campaigns tailored to specific sites integrating gp.ie content into target sites - Implemented SEO and SMO driven initiatives to improve SERP and drive organic traffic to goldenpages.ie- Initiated the blog, twitter and FB pages, specific purpose to drive users to the site. Working closely with other departments specifically Marketing Communications and guest bloggers to provide additional content - Benchmarking, removing duplicate content & enhancing core pages- Keyword monitoring and updating the site based on this research- Article and PR marketing, blogging, internal linking and backlinking initiatives- PPC programs and SEM activities; optimising the efficient cost spending of large Adwords campaigns (»500 adgroups). - Talent acquisition, coaching & team building with one direct report



Golden Pages

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Online Product Manager

  • mai 2007 - févr. 2009

  - Liaising with product teams in Belgium and Portugal. - Relationship management: internal and external stakeholders particularly;1. Sales – launching the initial product release to all sales staff, senior and executive management2. Training – train the T&D staff on any/all product developments3. Technical vendors – internal departments such as IT, graphics etc and external vendors worked with on an adhoc or ongoing basis.- Products, platforms and user development and management.- Managing existing online product suite…IBV, IEV, ISV- Trialing new functionality/products via usability testing to ensure sound solutions are brought to market.- Usability testing in the form of focus groups, working with external usability vendors- Ensuring product & brand fit to customer channel- Generated initiatives targeted to reduce customer churn and focus sales force on customer acquisition.- Reduced customer churn; developed specific pricing models with online analysts to offer bundle packages, and exclusive client discounts- Worked closely with print team to focus on cross channel advertising- Was the key point of contact for sales teams providing continual training and support for online products- Created collateral and offered product support for new product lines- New product development : Introduced, managed and promoted notable products including:1. Platinum advertising2. Goldenpages.ie first online product called GO 3. Landing Page4. The Sales Bible



GiftsDirect.com

• Ireland
• Manufacturing
• 1 - 100 Employee

• Online Marketing Manager

  • 2006 - 2007

  - Responsible for updating the site ensuring consumer relevance. - Implementation of SEO best marketing practices to ensure increased organic traffic. - Execution of SEM campaigns, principally Google Adwords, leading to the most successful Q4 in the company’s 20 year history.- Accurately reporting on the performance of Online Marketing campaigns to Head of Marketing and MD. Was founded.- Creation and successful implementation of email marketing, viral marketing campaigns and CRM programmes.- BDM – the creation and management of successful Affiliate Program.



Sendit.com

• Marketing Executive

  • févr. 2003 - juil. 2005

  - Daily management and development of ‘shop front’ including management of site content, monitoring site for ‘bugs’ and testing - Responsible for email marketing to 500,000 Sendit.com customers driving DVD and game sales - Management of company affiliate scheme- Enlisting support and working with film studios to develop viral marketing campaigns. - Online market research.- All company PR output, writing press releases and representing the company in the press and on broadcast media- Creation and implementation of the Christmas 04 marketing campaign leading to the most successful Q4 in Sendit.com’s seven year history



Groupe ETAM

• France
• Textile Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • mai 1999 - oct. 2000