Experience

L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Regional Ecommerce Manager

  • Jul 2022 - Present

  Luxe Division - YSL Beauté & Armani beauty (Malaysia & Singapore)

• Digital & Ecommerce Manager

  • May 2021 - Jul 2022

  Luxe Division - YSL Beauté & Armani beauty (Malaysia)Direct to Consumer E-Commerce & Social Commerce- Manage total brand e-trade calendar, trend & forecast strategy.- Influence growth of online channel through strategic affiliate partnership, on-site gamification.- Strengthen online channel growth through platform enhancement & migration - Sales Force Commerce Cloud- Increase offline to online penetration leveraging on 1st party data to retarget & convert- Drive online channel consideration & conversion through media planning & innovative ad creatives Show less



LVMH Perfumes & Cosmetics

• Cosmetics
• 700 & Above Employee

• Ecommerce Assistant Manager

  • Dec 2020 - May 2021

  MAKE UP FOR EVER MAKE UP FOR EVER



Valiram

• Malaysia
• Retail
• 700 & Above Employee

• E-commerce Assistant Manager (Regional)

  • Jul 2018 - Dec 2020

  Luxury Goods - TUMI, Michael Kors, Tory Burch, Montblanc, Swarovski, Versace, Giuseppe Zanotti, and POLO Ralph Lauren Beauty - Victoria's Secret VSBA/VSFA, and Bath & Body Works F&B - Godiva Chocolates, and TWG Tea • Manages overall E-commerce project activities which includes and not limited to uploading, managing and reviewing online merchandise presentation to ensure the categorisation, imagery, copy, pricing, site placement and promotional messages are accurate and meets the key brand’s standards and identity. • Work closely with other 3rd party marketplace stores for all other key brands, managing the CMS and inventory as well as promotional campaign within the 3rd party marketplace. • Continuously strategising on-site marketing plans with Digital Marketing team to increase web traffic and sales conversion rate on all e-commerce channels while also maximizing overall e-commerce margin and profitability. • Proactively seeking opportunities to improve marketplace strategies and tactics, enhancing customer experience with UI/UX suggestions and maximize ROI on the platform. • Provides E-commerce platform performance reporting and analysis to internal stakeholders. • Coordinated affiliate, referral, and social media programs to spur growth and attract new users to increase website traffic. Show less



Bonsey Jaden

• Singapore
• Advertising Services
• 100 - 200 Employee

• Digital Account Manager (Ecommerce & Social)

  • Jan 2017 - Jun 2018

  Key Brands Handled: One Condoms and Shaves2U. • Manages overall project scope, fosters timeline development and monitors progress, ensuring deadlines are met by respective team members as well as cost-effective/on budget within the client and agency SOW agreement. • Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution of all projects accountable. • Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays. • Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including site optimization, promotional ideas, mobile, social media marketing, media buy, and etc. • Provides campaign performance reporting and analysis to clients as well as internal stakeholders Show less



Burberry

• United Kingdom
• Luxury Goods & Jewelry
• 700 & Above Employee

• Client Advisor

  • Oct 2013 - Oct 2016

  Being a luxury client adivsor, I have leverage my multilingual skills in the industry to achieve remarkable customer service. My core-skills working as a client advisor was to represent the brand wholly as a brand ambassador, bridging the gap between international clientele and providing exceptional luxury clienteling in Burberry's Largest Flagship Store in London Regent Street. • Building extensive client-book with regular and new clientele and strengthened relationships through personalised invitations, emails and calls. • Encourage and maximizing sales with clientele through a one on one styling sessions including up-selling, cross-selling and multiple sales target. • Ensured the achievement of individual, team and store goals. Achieving personal KPI's of 1.5 UPT per month and contributing to multiple CRM. • Assisting in managing visual display of the products in accordance with brand’s visual standards and ensured store functional maintenance and appropriate levels of products on the sales floor. Show less