UX Designer

• Sep 2022 - Present

UX Designer

• Jan 2022 - Jun 2022

Designed an ADA-compliant B2C concept for AAA Auto Club’s Discounts & Rewards feature in an MVP and post-MVP state for over 40,000,000 user accounts. Worked across multiple AAA business lines to implement UX fundamentals to their design processes like market analysis, user research, user testing, accessibility testing, and data-backed design decisions. Work-shopped designs with UX team to solve user needs relating to the booking trips with AAA’s travel feature. Collaborated with engineering teams to identify and prioritize user research requirements, including timelines, scope, and methodologies for Customer Account Management. Analyzed user testing scenarios performed by AAA to discover pain-points when using the AAA site like booking trips and redeeming discounts & rewards. Show less

UI/UX Designer

• Apr 2021 - Sep 2021

Championed ideas for mobile and desktop wireframes, prototypes and digital advertisements from concept through execution for brands like Snapchat and Dropbox. Worked with Creative Director to design and create high-fidelity wireframes of business to consumer applications. Translated low-fidelity wireframes into high-fidelity clickable prototypes for presentation to client. Made on-the-fly adjustments to prototype after multiple presentations to client based off client feedback and usability testing results. Interpreted brand guidelines to determine placement and aesthetic of images, icons, and other graphical UI elements. Show less

Visual Designer

• Nov 2020 - Mar 2021

Worked with a team of 4 in a fast-paced, start-up work environment where I handled multiple different projects on a daily basis for 20+ brands. Reported directly to SVP of Marketing and Marketing Director to create dynamic graphics, responsive Google and Facebook banner ads, social media posts, promotional apparel, sales sheets, letterheads, GIFs, and video content. Took ownership of design projects from early research, brainstorming and prototyping to sketching, final visuals, and handoff. Directed photoshoots for stop-motion videos, still photos and GIFs and was responsible for setting up shoot and overseeing projects. Created graphics for web and print while working within current design system and adhering to brand guidelines. Designed lookbooks for company products and music artists that were ready for print and distribution. Photoshop, After Effects, Premiere Pro, Illustrator, InDesign. Show less

UI/UX Designer

• Jan 2020 - May 2020

Design & Research Lead for the start-up performing extensive user research and iterative design. Worked with the founder to determine quantitative and qualitative research to create a brand, mission statement, and marketing strategy for the launch. Oversaw a team of engineers and a designer to build the software designs and functionality of the application. Worked closely with engineers to translate prototype into code and made design revisions based on timeline requirements and feasibility of design. Show less

UI/UX Designer

• Oct 2019 - Nov 2019

Conducted user research and testing, developing wireframes and task flows based on user needs. Oversaw and organized A/B Testing initiatives to clearly establish research goals. Analyzed and assessed user feedback and usage data to understand user journeys, use cases, and usage of app features across platforms. Adobe XD, iOS, MacOS, Mobile & Desktop Conducted user research and testing, developing wireframes and task flows based on user needs. Oversaw and organized A/B Testing initiatives to clearly establish research goals. Analyzed and assessed user feedback and usage data to understand user journeys, use cases, and usage of app features across platforms. Adobe XD, iOS, MacOS, Mobile & Desktop

UI/UX Designer

• Sep 2019 - Oct 2019

Gathered research through many different methods to discover current pain-points. Created a responsive web clickable prototype for both mobile and desktop to visually present layout adaptation. Re-branded site to appeal to an older audience and modern design trends, in terms of color palette, typography, imaging, and user flow. Conducted A/B testing, usability tests, surveys, personal interviews and market research to define creative direction. Gathered research through many different methods to discover current pain-points. Created a responsive web clickable prototype for both mobile and desktop to visually present layout adaptation. Re-branded site to appeal to an older audience and modern design trends, in terms of color palette, typography, imaging, and user flow. Conducted A/B testing, usability tests, surveys, personal interviews and market research to define creative direction.

Digital Designer

• May 2018 - Sep 2019

Created responsive web clickable prototypes for both mobile and desktop to visually present layout adaptation. Designed and manufactured architectural wayfinding signage for the local school district, sports complexes, apartment buildings, and Universities. Designed web banners and print deliverables for local business people to promote products and services offered. Developed brand identity and graphics packages for multiple clients. Found visual solutions to meet clients’ goals and needs. Maintained open channels of communication to prevent any misunderstandings as early as possible in the design cycle. Created logos and other vector graphics for promotional apparel, magazine articles, brochures, newsletters, and web banners. Show less

Graphic Designer

• Aug 2016 - May 2018

Designed and updated over 100 posters promoting the department’s activities for the new year. Worked in an iterative environment and took part in rapid design prototyping. Translated business and marketing objectives into compelling and emotionally engaging content. Relied upon to give the department a new aesthetic based on modern health and fitness trends. Responsible for department branding via typography, layout, color palettes with style and design consistency. Created user-centered promotional campaigns. Cross-functional communication and collaboration across departments. Partnered with marketing teams to develop creative campaigns. Show less

Graphic Design Intern

• May 2015 - Aug 2015

Reach for Resources is a non-profit agency that strives to help those with disabilities and mental illnesses reach their full potential. Designed, created and drafted Annual Report and Newsletter for distribution to 2500 clients. Responsible for communicating events and programs through original advertisements. Created design deliverables such as news releases, media alerts, digital assets for email marketing and other stories. Conceptualized and produced a range of digital and print materials including logos, web assets, posters, etc. Show less