Experience

Northstar Travel Group

• United States
• Information Services
• 200 - 300 Employee

• Director of Product Management

  • Jul 2023 - Present

  Northstar Travel Group is the leading B2B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, meetings and incentives, and travel technology. Northstar Travel Group is the leading B2B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, meetings and incentives, and travel technology.



Vecteris

• United States
• Business Consulting and Services
• 1 - 100 Employee

• VP of Product & General Manager

  • Nov 2021 - Apr 2023

  We help B2B companies launch tech-enabled products and services. Responsible for the product vision, strategy, roadmap, product quality, consumer experience, go-to-market tactics, and financial success. We help B2B companies launch tech-enabled products and services. Responsible for the product vision, strategy, roadmap, product quality, consumer experience, go-to-market tactics, and financial success.



84.51˚

• United States
• Business Consulting and Services
• 700 & Above Employee

• Media Product Strategy & Innovation Lead

  • Jun 2020 - Oct 2021

  Led continuous evolution of media products for Kroger Precision Marketing (KPM), powered by 84.51°, Kroger’s robust retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Led continuous evolution of media products for Kroger Precision Marketing (KPM), powered by 84.51°, Kroger’s robust retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable.



Quotient Technology Inc.

• United States
• Software Development
• 700 & Above Employee

• Director, New Product

  • Jun 2018 - Jun 2020

  Led the overall product vision, strategy, and go-to-market for Ahalogy, a fast-growing social media and influencer marketing startup acquired by Quotient Technology in 2018. Led the overall product vision, strategy, and go-to-market for Ahalogy, a fast-growing social media and influencer marketing startup acquired by Quotient Technology in 2018.



Ahalogy

• United States
• Advertising Services
• 1 - 100 Employee

• VP of Product Commercialization

  • Jul 2016 - Jun 2020

  Led innovation and new product development. Responsible for creating and scaling new revenue streams.

• Account Director, Client Success

  • Feb 2014 - Jul 2016

  • Account Director, leading digital strategy and content marketing for 15+ clients, across verticals such as CPG Food, CPG Beauty, CPG Home Care, Retail, E-commerce, Auto, and Personal Finance • Passion for digital, with 10+ years of experience leading digital strategy for Fortune 100 companies, adjusting to industry trends, product/ software development, and guiding strategy for emerging technologies in a competitive landscape • Responsible for client renewals and client success• Manage and mentor a team of account managers, leading them in strategic planning and implementation of best in class client deliverables • Lead team of content strategists and digital creative for content campaigns • Analytical approach to measuring success of digital efforts, analyzing and interpreting data for insights and trends to optimize and improve performance• Manage logistics, operations, and roll-out of new products• Translate client digital marketing needs in content recommendations and digital creative to internal teams• Lead workshops for clients to address strategy for engaging consumers and customers in a digital age, identifying the role for digital channels, listening and building lasting brand-consumer relationships• Manage client initiatives from beginning to end of contract term• Act as client voice to internal Design and Technical Development teams in life of the project• Create legal contracts and client invoicing• Advocate for client requested user experiences and enhancements to product leadership Show less



BAREFOOT

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Account Executive

  • Apr 2013 - Feb 2014

  Digital Senior Account Executive leading large, multi-national client accounts - including P&G Pampers and BeingGirl. Responsible for coordinating with account, project management, strategy and digital subject matter experts in the U.S. and internationally to support global and regional digital client needs. Primary responsibilities included: • Cultivating, managing and maintaining high-touch client relationships with direct accountability for quality of agency work and client satisfaction. • Leading collaboration with key agency partners (advertising, social, PR, media, retail, etc.) and global BBDO/Proximity teams on integrated marketing initiatives. • Providing strategic counsel across all aspects of digital to clients on multiple levels and disciplines, as well as internal/external agency team members. • Educating clients of best practices and solutions across digital disciplines (SEM/SEO/display advertising, mobile, social, digital OOH, content marketing, database marketing, etc.) that apply to client specific objectives. • Responsible for identifying when and how to leverage multi-disciplinary experts from community managers, analytics, content strategists, etc. • Managing analytics team in the development of measurement analysis reports • Maintaining expert-level knowledge of our client’s business including marketing strategy, business objectives and the competitive landscape. • Advising clients of marketing trends and the latest applicable technological advances utilizing both client and agency led research, and independent. • Development of creative briefs and overall and ongoing project leadership, with support from Account Executive / Assistant Account Executive • Oversight of financial management – including SOW and forecast inputs, billing and budget management. Show less



POSSIBLE

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Account Manager

  • Jun 2008 - Apr 2013

  POSSIBLE is a digital creative agency with 25 offices spanning five continents and 1,200+ people offering local expertise to some of the world’s most dynamic brands. These include Canon, Microsoft, Ford, Lucozade, HSBC, P&G, Visa and Coca-Cola. POSSIBLE is also part of WPP Digital. Started as an Associate Account Manager and was promoted twice to Senior Account Manager. Key responsibilities included: • Client relationship day-to-day liaison, producing contact reports, weekly status reports, preparing presentations, researching competitors and market trends for future recommendations. • Responsible for KPI reporting for the team e.g. tracking project and account profitability, revenue etc. • Maintaining global information for key clients and people involved in the flow of work. • Interrogate client briefs (brand truths, reasons to believe), writing agency briefs (identifying consumer insights and proposition). • Financial management of client accounts, updating company revenue forecast sheet, preparing cost estimates for client approval. • Reviewing, approving, and presenting creative work, campaign and activity reporting. • Manage creative and technical teams internally on specific client projects. • Working with the Account Director, Managing Partner, Project Managers and other members of the delivery team to assist in account delivery and planning activity. • Preparing presentations on a regular basis on the performance of agency initiatives for the brand, interrogating analytics to identify insights and recommendations for future activities • Account planning for future initiatives (research, insight, analytics), client development to grow revenue where possible. • Advising clients of digital industry developments, competitor activity, and latest trends and developments. Show less



Kee Keepsakes

• Owner, CEO

  • May 2003 - Dec 2012

  Founder of retail startup, creating one-of-a-kind accessories using unique materials such as men's neck ties. Built a customer base of 150 during high school and college. Responsible for logistics, marketing, designing and creation of product. Founder of retail startup, creating one-of-a-kind accessories using unique materials such as men's neck ties. Built a customer base of 150 during high school and college. Responsible for logistics, marketing, designing and creation of product.



Miami Institute for Entrepreneurship

• Interactive Project Coordinator/ Marketing and Public Relations

  • Aug 2006 - May 2008

  Interactive Project Coordinator • Responsible for the creation of new interactive website, facilitating the growth of new content by working with Entrepreneurship professors and maintaining up-to-date information for students, alumni, the media, and the public Marketing/Public Relations Intern • Publicize and market the Institute, by preparing media content, press releases, planning special events, connecting alumni and business owners • Facilitate the communication, presentation, and creation of promotional campaigns to attract students, alumni, and the media Show less



The Alleen Company

• United States
• Events Services
• 1 - 100 Employee

• Sales Assistant (Internship)

  • May 2006 - Aug 2006

  • Cultivated a client base of 50 customers • Maintained sales reports for entire office • Assisted in the planning of special events, such as the ATP Tennis Tournament and the Taste of Cincinnati by working with vendors and planning location designs • Cultivated a client base of 50 customers • Maintained sales reports for entire office • Assisted in the planning of special events, such as the ATP Tennis Tournament and the Taste of Cincinnati by working with vendors and planning location designs



Cincinnati Reds Hall of Fame

• Marketing Assistant (Internship)

  • May 2005 - Aug 2005

  Planned and executed the first annual 2005 Hall of Fame Induction ceremony through creative implementation, organization of special guests, and by scheduling event specifics. I also created media kits, press releases, invitations, and other marketing materials and made an Intern handbook for future interns. Planned and executed the first annual 2005 Hall of Fame Induction ceremony through creative implementation, organization of special guests, and by scheduling event specifics. I also created media kits, press releases, invitations, and other marketing materials and made an Intern handbook for future interns.