Matt Hall
Divisional Director of Digital Experience and Design at St. James's Place Wealth Management- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Bio
Matthew Fitzsimons. (he/him)
We brought Matt into work on a complex tech project and in no time he understood both the client requirements and the consumer needs and has been able to skillfully balance the two to deliver strategic recommendations that are commercially sound. Working on a project with multiple interested parties has meant that there have been peaks and troughs in demand for Matt's time but he has always been accommodating to ensure that all the deadlines have been met. At times the demands would have tested the patience of most but Matt remained calm and professional throughout. A pleasure to work with and an easy person to recommend!
Graham Ellor
Matt has a great strategic approach backed up with in-depth and practical digital experience. He is skilled at boiling down an issue and creatively offering a solution which he can then communicate in an articulate manner. As such he really does add value to projects. He's also very personable which makes him great fun to work with.
Matthew Fitzsimons. (he/him)
We brought Matt into work on a complex tech project and in no time he understood both the client requirements and the consumer needs and has been able to skillfully balance the two to deliver strategic recommendations that are commercially sound. Working on a project with multiple interested parties has meant that there have been peaks and troughs in demand for Matt's time but he has always been accommodating to ensure that all the deadlines have been met. At times the demands would have tested the patience of most but Matt remained calm and professional throughout. A pleasure to work with and an easy person to recommend!
Graham Ellor
Matt has a great strategic approach backed up with in-depth and practical digital experience. He is skilled at boiling down an issue and creatively offering a solution which he can then communicate in an articulate manner. As such he really does add value to projects. He's also very personable which makes him great fun to work with.
Matthew Fitzsimons. (he/him)
We brought Matt into work on a complex tech project and in no time he understood both the client requirements and the consumer needs and has been able to skillfully balance the two to deliver strategic recommendations that are commercially sound. Working on a project with multiple interested parties has meant that there have been peaks and troughs in demand for Matt's time but he has always been accommodating to ensure that all the deadlines have been met. At times the demands would have tested the patience of most but Matt remained calm and professional throughout. A pleasure to work with and an easy person to recommend!
Graham Ellor
Matt has a great strategic approach backed up with in-depth and practical digital experience. He is skilled at boiling down an issue and creatively offering a solution which he can then communicate in an articulate manner. As such he really does add value to projects. He's also very personable which makes him great fun to work with.
Matthew Fitzsimons. (he/him)
We brought Matt into work on a complex tech project and in no time he understood both the client requirements and the consumer needs and has been able to skillfully balance the two to deliver strategic recommendations that are commercially sound. Working on a project with multiple interested parties has meant that there have been peaks and troughs in demand for Matt's time but he has always been accommodating to ensure that all the deadlines have been met. At times the demands would have tested the patience of most but Matt remained calm and professional throughout. A pleasure to work with and an easy person to recommend!
Graham Ellor
Matt has a great strategic approach backed up with in-depth and practical digital experience. He is skilled at boiling down an issue and creatively offering a solution which he can then communicate in an articulate manner. As such he really does add value to projects. He's also very personable which makes him great fun to work with.
Credentials
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Chartered Institute of Marketing
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Experience
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St. James's Place – Asia & Middle East
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Singapore
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Financial Services
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300 - 400 Employee
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Divisional Director of Digital Experience and Design
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Mar 2018 - Present
Accountable for SJP’s digital experience vision and strategy across its core digital estate. (Web, Mobile and Salesforce - B2B, B2B2C and B2C). Working with the wider business areas and functions to define, design and build, products and services that underpin our business objectives and client needs. Playing key role in creating and implementing SJP’s wider digital strategy and introducing a culture of design-led thinking in support of its digital transformation agenda - Specifically, driving cost efficiency, client satisfaction and income generation improvements and building internal skills capability, capacity and expertise. Planned, designed and launched SJP’s new design studio @ Mead House. Bringing together siloed design, data, development and change functions, to fundamentally change the way SJP collaborates, thinks and acts to deliver business change. Envisioning and creating SJP's next generation client experience strategy and business case. Securing a significant multi-year investment budget to reimagine 'digitally' our client servicing proposition into what will be the ‘Hub and Heart’ of SJP’s unique Client/Partner’ relationship. Restructuring our product management approach and delivery capability of SJP’s primary B2B servicing portal. Increasing the user adoption, engagement and task completion KPI's, that underpin our cost to serve and client satisfaction objectives. Leading and developing a fantastic team of service design, user experience, research, content and design professionals and our external digital agency, research and contractor relationships. Show less
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Buckinghamshire County Council
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Aylesbury
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Chief Digital Strategy and Transformation Officer (Interim - to End January 2018)
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May 2017 - Jan 2018
Developing and leading the creation and approval of the council’s digital strategy Defining and embedding a user centred design process that ensures all digital/IT projects start with user need and are collaboratively co-designed with relevant business, technical and resident groups Commercial and relationship oversight of our research, user experience, and technical suppliers Delivery and quality assurance of digital experience across the council’s digital channels, continually testing and refining customer journey performance for optimal resident and commercial outcomes Defining standards, principles and guidelines to shape the usability, accessibility and our overall digital experience vision Line management, coaching and development of a team of proposition, project management, content and development officers, responsible for maintaining and optimising the councils resident facing web services Show less
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Self-Employed Contract and Freelance
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Bristol, Birmingham, Oxford and M4 corridor
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Digital Strategy and Customer Experience Consultant
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Oct 2016 - Jan 2018
Working with a wide variety of digital and integrated marketing agencies and end-clients, providing digital strategy, experience design, research and proposition development expertise, specifically; Experience design strategy, including visioning, experience mapping, gap analysis, digital product development and service performance analysis Researching, planning and shaping new product, service and communication propositions Expert reviews and audits of existing digital estate and user experience performance against business objectives, digital KPIs and user expectations Optimising eCommerce and customer satisfaction performance across existing journeys and services Introducing and optimising digital design and delivery performance, including lean and collaborative user experience/experience design methodologies, skills and capabilities Planning, coordinating and moderating user-centric research activity - including, focus groups, usability testing and task based research techniques Show less
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Nationwide Building Society
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United Kingdom
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Financial Services
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700 & Above Employee
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Head of Group User Experience and Digital Delivery
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Mar 2012 - Aug 2016
Accountable for planning, promoting and delivering the Society’s User Experience vision and strategy across Nationwide’s digital estate. Influencing, guiding and collaborating with the wider business including Marketing, Product, E-commerce, Legal and IT, to create engaging experiences that drive the Society’s digital KPI’s.Key skills and achievementsPlanned, created and launched Nationwide’s internal Experience Design Agency (The Studio), developing it as a core competence within the business and on track to remove £2M of 3rd party costs over 24 monthsCo-Sponsored and led the end-to-end redesign and replatforming of nationwide.co.uk, increasing ‘task completion’ of key sales and service journeys by circ. 15% and SEO performance by 18%Implemented and managed an ongoing road-map of functional and non-functional enhancements and a continual testing programme to optimise user effort, task completion and sales conversion KPI’sLed the creation of digital marketing activity, designing innovative and engaging campaigns that drive sales and self-service targets and support the brand promiseManaged and governed the digital design, user experience and development framework and guidelines, assuring quality and consistency within the businessManaged, developed and inspired a team of circ. 50 digital professionals, including 6 direct reports across user experience, content, design, development and project managementOwned and managed the performance of all digital agency, research and contractor relationships – optimising 3rd party spend and strategic effectiveness Show less
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Online User Experience Controller
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Nov 2009 - Feb 2012
Accountable for the user experience, design, content and usability for nationwide.co.uk and associated online marketing sales and brand campaigns. Ensuring the needs of its users are met and the value and frequency of their digital interactions are maximised.Key skills and achievementsIdentified and scoped best-in-class online experiences; developed a roadmap of strategic and tactical enhancements affecting IA, functionality content, design, usability which increased CSat by 12% and conversion by 23% across key product and service journeysAccountable for the design and introduction of an Agile/Scrum based development and testing cycle which increased throughput by circ.20%, reduced waste/rework and improved the quality of final deliverablesEnsured all activity was delivered within regulatory and experience guidelines, challenging business as appropriate to ensure voice of the customer was heard and embeddedConducted regular analysis on user feedback, online behaviours, traffic patterns and performance and implementing changes to improve online sales and CSat performancePlanned and directed the creation of digital marketing activity; Designing innovative and engaging campaigns that drove sales and self-service KPI’s and the brand propositionLed the education of user experience understanding and its importance within the business, educating wider teams on its benefits and how to exploit itRepresented the digital team at the senior programme and project boards as required Show less
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TDA - the direct and digital CRM specialists
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Account Director and Board Partner
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Apr 2004 - Oct 2009
Client List – Aviva, Norwich Union, Nationwide, HBoS, Matalan, TKMaxx, BUPA, Zurich, Alliance and Leicester, AA Insurance Responsible for driving commercial relationships at both business and personal levels for a direct-to-digital marketing agency. Tasked with planning, developing and implementing acquisition and retention strategies and communication campaigns across the full range of communication channels including, both on and off-line channels and media, several of which have won awards at a national level. • Business development and retention, driving business relationships at all levels • Understanding, integrating and evaluating customer insight and behaviour • Generation of integrated campaign strategies, results analysis and performance reviews • Hands on direction of creative process, delivery and presentation • Management and coordination of account team of 8 including 3 direct reports • Full business group accountability and budgeting Show less
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Bray Leino
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Account Director
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Mar 1998 - Nov 2001
Client List – Xerox, BT, Yamaha Motorbikes, Moscow Narodny Bank, Remploy. Reported directly to the MD with responsibility for a team of 3 and revenue targets in excess of £450,000 per year across the account group. Focused on delivering integrated B2C and B2B advertising campaigns at international and regional levels, together with heavy involvement in new business activity and pitch-work with successes including Yamaha Motorbikes, Translogistica and SN Systems. Seconded to BT for a 6-month period as a marketing manager, co-ordinating product launch campaigns in addition to usual AD responsibilities. Show less
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Education
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1989 - 1993
University of Plymouth
Bachelor's degree, Marketing -
Brockhill and St Leonards
Secondary Education and Teaching
Community
