Experience

Aspect: The Strategic Communication Experts

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Strategy Lead

  • May 2023 - Present

  Aberdeen, Scotland, United Kingdom



Energy Voice

• United Kingdom
• Oil and Gas
• 1 - 100 Employee

• Creative Strategy Manager

  • Aug 2022 - May 2023

  Aberdeen, Scotland, United Kingdom

• Content Services Manager

  • Mar 2020 - Jul 2022



AVC

• United Kingdom
• Media Production
• 1 - 100 Employee

• Digital Innovation Manager & Client Services

  • Nov 2018 - Mar 2020

  Group level role heading up the creation and implementation of the group's digital strategy which included overall GTM strategy, digital marketing plan and product management of digital offering. During this time led the creation and delivery of several bespoke digital projects.Strategised new commercial opportunities for the business and additional revenue streams. Lead consultant on our digital product lineup. Including consultant on the live music streaming application currently… Show more Group level role heading up the creation and implementation of the group's digital strategy which included overall GTM strategy, digital marketing plan and product management of digital offering. During this time led the creation and delivery of several bespoke digital projects.Strategised new commercial opportunities for the business and additional revenue streams. Lead consultant on our digital product lineup. Including consultant on the live music streaming application currently deployed on JD Sports retails app (JDX) with over 1 million+ listeners to date and counting. Alongside overseeing the ideation, design and development of bespoke interactive content management systems and go-to-market strategy for B2B offerings. Day to day helping clients reach their audience from ideation through to delivery of creative content campaigns. Spanning Video, animation, AR/VR, audio, full-funnel digital marketing campaigns and bespoke digital solutions such as web apps and metaverse projects.

• Account Manager & Business Development

  • Jul 2017 - Nov 2018

  Aberdeen, United Kingdom Marketing account manager and business development for AVC Immedia part of the award-winning creative media team producing Video, Animation, 3D, AR/VR and interactive content.



Web Balance Ltd

• United Kingdom
• Online Media
• 1 - 100 Employee

• Sales and SEO Manager

  • May 2017 - Jul 2017

  Aberdeen, United Kingdom My Mission - To support new and growing businesses achieve their marketing & sales objectives in a digital world. My Role - To realise these objectives by exploring and recommending the most suitable services including Website design & Optimisation, SEO, digital marketing, Branding and Graphic Design solutions. My Purpose - To not simply build websites but to create, sustain and grow online businesses.



Minto Branding Ltd

• United Kingdom
• Design Services
• 1 - 100 Employee

• Business Development & Account Executive

  • May 2014 - Apr 2017

  Aberdeen, United Kingdom Identifying, creating and delivering unique marketing and branding services for our clients. I take a consultative approach to ensure I understand my customers brand inside out and intended target audience. This means I can be confident in adding value to marketing efforts increasing tangible ROI. My main focus is on proactively identifying and targeting new accounts whilst maintaining existing client relationships. This spans across multiple industries for both commercial and… Show more Identifying, creating and delivering unique marketing and branding services for our clients. I take a consultative approach to ensure I understand my customers brand inside out and intended target audience. This means I can be confident in adding value to marketing efforts increasing tangible ROI. My main focus is on proactively identifying and targeting new accounts whilst maintaining existing client relationships. This spans across multiple industries for both commercial and consumer markets internationally. Key highlights: - Roadmapped move into creating a digital studio arm of Minto - Initiated, negotiated and won the contract to be the Official Promotional Merchandise supplier for Offshore Europe 2015 and 2017. - Tasked with achieving ISO 9001:2015 accreditation. Which was secured in 2017. Headed up this project being responsible for the preparation and implementation. Wrote the Business Operations manual, conducted a risk and opportunities analysis for the business, reviewed and created job descriptions for all staff. Choreographed our customer acquisition strategy all with a focus on improving customer satisfaction. - Headed up the creation of our new website which evolved into a brand re-positioning exercise. Now acting as the creative content provider and strategic planner for Minto's Marketing covering the web, social media, blog, merchandise and email marketing. - In the process of implementing a new revenue stream for Minto allowing us to act as both official distributors but also as trade suppliers - Keep an eye out for launch late 2016. Committed to providing a high quality of service by ensuring we explore all branding possibilities available to our clients. This encompasses printed marketing materials, design, promotional merchandise, corporate identify, exhibition displays, signage and clothing. Show less



Hays

• United Kingdom
• Staffing and Recruiting
• 700 & Above Employee

• Consultant

  • Jul 2013 - Jun 2014

  Aberdeen, United Kingdom Specialist responsible for the strategic management of my sales desk within the Oil and Gas sector for the North East. Imperative to the sucess of my desk required a deep understanding of the marketplace and by utilising the wealth of tools available be able to identify, attract and ultimately present the highest caliber of candidates to our clients. Through working for a market leading recruitment specialist I was able to offer our clients a unique solution to the complexities… Show more Specialist responsible for the strategic management of my sales desk within the Oil and Gas sector for the North East. Imperative to the sucess of my desk required a deep understanding of the marketplace and by utilising the wealth of tools available be able to identify, attract and ultimately present the highest caliber of candidates to our clients. Through working for a market leading recruitment specialist I was able to offer our clients a unique solution to the complexities of recruiting in one of the most fast moving and ultra competitive markets: the Oil and Gas industry. Show less



Robert Bosch Tool Corporation NA

• Manufacturing
• 700 & Above Employee

• Sales and Marketing Intern

  • Jul 2011 - Jul 2012

  Breda Area, Netherlands Operated within a department of regional mangers responsible for overseeing Dremel’s presence in thirty-five countries over three continents. Tasks included: updating the European head office on sales performance in a detailed and analytical manner, providing information to the international Dremel team to aid in decision making. Presented sales information monthly by chairing meetings for all heads of departments. Created and supported in the design and implementation… Show more Operated within a department of regional mangers responsible for overseeing Dremel’s presence in thirty-five countries over three continents. Tasks included: updating the European head office on sales performance in a detailed and analytical manner, providing information to the international Dremel team to aid in decision making. Presented sales information monthly by chairing meetings for all heads of departments. Created and supported in the design and implementation of Dremel's new 2012 range of planograms to feature in 30 countries including Israel and South Africa. Developed and introduced a new way of tracking end user buying behaviour which has become a generic template for Bosch power tools. Show less