Experience

University of North Carolina at Chapel Hill

• United States
• Higher Education
• 700 & Above Employee

• Director of Admissions and Recruitment, School of Nursing

  • Feb 2023 - Present



Wake Technical Community College

• United States
• Higher Education
• 700 & Above Employee

• Associate Dean, Admissions and Outreach

  • May 2022 - Feb 2023

• Director Of Admissions

  • 2020 - May 2022



UNC Greensboro

• Greensboro, North Carolina

• Head Cheerleading Coach

  • 2017 - 2020



University of North Carolina at Greensboro

• United States
• Higher Education
• 700 & Above Employee

• Senior Associate Director, Undergraduate Admissions

  • 2008 - 2020

  Recent Accomplishments: • Enrolled the largest freshman and transfer classes in the history of the institution.• Met or exceeded freshman and transfer enrollment targets • Strategically redesigned yield process to increase enrollment of admitted students by 5%• Implemented a new recruitment strategy at key feeder community colleges that led to a 25% increase in enrollment • Enhanced the campus visit experience for both daily tours and open house programs that increased visitors to campus by 6% • Developed comprehensive communication plan by student segment and stage in the recruitment process • Increased diversity in enrolled freshman class 25% since 2008• Redesigned UNCG’s Blue & Gold Scholarship Program to maximize funds, raise scholarship stature and improve notification processKey Roles and Responsibilities:• Develop and execute dynamic and data-driven recruitment and marketing strategies • Consistently meet or exceed enrollment targets and adapt to changing objectives to align with institutional priorities• Lead recruitment team comprised of 18 professional staff and 33 students• Management of all activities within the recruitment functions of Undergraduate Admissions • Develop and implement segmented print and electronic communication plans for all stages of the enrollment life cycle • Daily management of $900k+ Undergraduate Admissions budget• Partner with Deans and Faculty to develop targeted recruitment initiatives • Develop, implement and evaluate a year-round search model and communication plan• Oversight of the campus visit experience that serves 15,000 visitors per year. • Developed partnerships with Alumni Affairs to target specific student segments and augment recruitment efforts in key territories• Liaison to Intercollegiate Athletics • Project manager for recruitment software implementation, UNCG Tour App, website redesign and mobile site development

• Associate Director, Undergraduate Admissions

  • 2004 - 2008

• Senior Assistant Director, Undergraduate Admissions

  • 2002 - 2004

  • Lead staff member for all daily visitation programs • Managed all on-campus recruitment events with attendance greater than 1000 people• Coordinated thirteen off-campus recruitment programs for admitted students• Developed UNCG’s First Look program that is currently hosted in seven markets per year • Represented UNCG in geographic territory promoting academic programs and co-curricular offerings• Developed data driven recruitment plan for assigned territory, and increased applications by 13%• Served as the primary advisor for 55+ University Ambassadors providing professional and personal support• Led the effort to host a unified UNC System counselor reception at NACAC programs in Austin, TX and Baltimore, MD• Counseled prospective students and applicants through all stages of the enrollment life cycle. • Facilitated informational tour presentation for prospective students and campus guests• Supervised student interns• Co-taught University Studies 101 to first-year students

• Assistant Director, Undergraduate Admissions

  • 2000 - 2002



Clarkson College

• United States
• Higher Education
• 100 - 200 Employee

• Admissions Counselor

  • 1999 - 2000

  • Recruited & counseled prospective undergraduate and graduate students from a five state region • Served as the first-year academic advisor and mentor to incoming freshmen, transfer and graduate students • Chaired the Student Leadership Counsel • Served as the lead advisor for Clarkson College Ambassadors • Contributed to the development of recruitment publications & orientation programs • Recruited & counseled prospective undergraduate and graduate students from a five state region • Served as the first-year academic advisor and mentor to incoming freshmen, transfer and graduate students • Chaired the Student Leadership Counsel • Served as the lead advisor for Clarkson College Ambassadors • Contributed to the development of recruitment publications & orientation programs