Experience

Culture Digital Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Brand Strategist

  • May 2021 - Present

  My role includes research and analysis of markets and trends and developing unique and thorough strategies for new and existing brands. I create and develop brand assets, TOV and consumer facing designs. Post strategy, I consult on effective brand developments and activations and develop their marketing plans. I’m detail-oriented and multifaceted and anticipate future trends and changes to ensure each brand remains in its perfect market position. My role includes research and analysis of markets and trends and developing unique and thorough strategies for new and existing brands. I create and develop brand assets, TOV and consumer facing designs. Post strategy, I consult on effective brand developments and activations and develop their marketing plans. I’m detail-oriented and multifaceted and anticipate future trends and changes to ensure each brand remains in its perfect market position.



Brandfuel Ltd

• United Kingdom
• Events Services
• 1 - 100 Employee

• Associate Design Director

  • Jul 2016 - Feb 2021

  Brandfuel is an integrated, creative agency specialising in events, brand and digital. My role was to come and take control of the all of the design output along with setting up a video arm of the business. I have art directed many branding/product launches and experiential events for high-profile tech clients such as Snapchat, Google and Stripe along with Michelin star restaurants, hotel groups and charities. I take a project from the initial brief and create job-winning pitches through to award winning finalised projects. I use high attention to detail to deliver champion projects with clear thought-through plans and executions.



Prime & Fire (Now - The Mighty Mighty)

• London, United Kingdom

• Creative Director of Design

  • Jun 2013 - Jul 2016

  Creative Director of design for all projects. My role was to work on all areas of each project, giving a creative lead for each element to ensure brand quality and voice is consistent. I worked from idea creation, through planning and design, onto installation and running of events and finally into post. Individual tasks on projects included: Idea Generation, Pitch design and delivery, Graphic Design, Video Directing, Event Management, Event and Graphic installation, Run of Show, Post reporting, PR & Marketing and Client Liaison. I managed a small full-time team, along with developing junior members of the company from different departments, as well as sourcing and managing freelance employees on specific jobs.



Urb-Orbis

• Lead Designer & Asset Manager

  • Feb 2010 - Jun 2013

  Lead graphic design for all advertising and pr campaigns. Dealing with digital and print design for clients such as Nike, Nike SB, Vedette, O2, Channel 4. Creative ideas and direction for new promotional events and campaigns. Asset management for all content produced and received, delivery world wide to clients, partners and media. Lead graphic design for all advertising and pr campaigns. Dealing with digital and print design for clients such as Nike, Nike SB, Vedette, O2, Channel 4. Creative ideas and direction for new promotional events and campaigns. Asset management for all content produced and received, delivery world wide to clients, partners and media.



American Apparel

• Barbados
• Retail Apparel and Fashion
• 700 & Above Employee

• Visual Merchandiser

  • Jun 2009 - Feb 2010

  Window and in-store displays for all London stores including top sales stores. Seasonal shop layout changes to tie in with key items and store updates.Training new employes.

• Manager

  • May 2008 - Jun 2009

  Managing shop floor and stock room of top selling store on Carnaby Street. Hiring and training new staff for multiple postions. Working the Visual Merchandising team to boast sales.Running the Press department, lending and receiving clothes for shoots.



Jodie Barnes / Fantastic Man Magazine

• London, United Kingdom

• Assistant Stylist

  • Dec 2008 - Oct 2009

  Setting up clothes for photo shoots. Helping style looks for editorials and video campaigns. Dealing with; receiving and returning of clothes to different press offices. Helping to set up and run the S/S 2010 Tim Soar show at London Fashion week. Setting up clothes for photo shoots. Helping style looks for editorials and video campaigns. Dealing with; receiving and returning of clothes to different press offices. Helping to set up and run the S/S 2010 Tim Soar show at London Fashion week.



Square Mile Magazine

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Graphic Design - Intern

  • Apr 2009 - Apr 2009

  I was challenged to create multiple SP and DPS spreads for the magazine using Adobe Indesign. Working with stock images I was asked to edit and transform the images into custom layouts promoting seasonal items. I was challenged to create multiple SP and DPS spreads for the magazine using Adobe Indesign. Working with stock images I was asked to edit and transform the images into custom layouts promoting seasonal items.