Nicky Whichelow (PhD)
Director of Sales and Marketing at UNE Partnerships. RTO 6754.- Claim this Profile
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English -
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French Limited working proficiency
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Bio
Nicole Grundy
I worked directly with Nicky at AIPT. Nicky was a vital member of the executive team, and for a period of three months Nicky, along with two other executives filled the position as interim CEO. Nicky has extensive knowledge across marketing and sales. In her role as Chief Marketing Officer, Nicky managed the marketing team implementing strategies across the business that positively impacted on the lead generation and into an increase of sales to the business. The opportunity present within the business to manage the sales team, Nicky took this challenge on and built a dedicated and focused sales team. I have found Nicky to be very dedicated to her role, with a high attention to detail and very commercially driven. Nicky has a unique capability to dig deep into data and make operation decision to benefit an organization. Nicky leads her teams with confidence, warmth and respect. Nicky would be a great asset to any business. I highly recommend Nicky, and I would be happy to provide a formal reference.
Kylie Fahey
Nicky is the most talented marketer I have ever worked with. A statement I don’t make lightly. Nicky is commercially savvy and uses data to drive marketing strategies. She constantly delivered results that contributed to brand growth and profitability. Nicky contributes beyond marketing with well rounded business strategy and operational skills and experience. Nicky is a genuinely warm person who develops rapport easily, and yet she is able to manage tough negotiations when needed.
Peter Keith
I met and had the pleasure of working with Nicky whilst doing some work at RSL Care in Queensland. I found her to be intelligent, highly capable, great with people and a natural leader. Nicky has a gift for being able to simplify the complex and a natural ability to bring people with her. She'd be an asset to any organisation.
Nicole Grundy
I worked directly with Nicky at AIPT. Nicky was a vital member of the executive team, and for a period of three months Nicky, along with two other executives filled the position as interim CEO. Nicky has extensive knowledge across marketing and sales. In her role as Chief Marketing Officer, Nicky managed the marketing team implementing strategies across the business that positively impacted on the lead generation and into an increase of sales to the business. The opportunity present within the business to manage the sales team, Nicky took this challenge on and built a dedicated and focused sales team. I have found Nicky to be very dedicated to her role, with a high attention to detail and very commercially driven. Nicky has a unique capability to dig deep into data and make operation decision to benefit an organization. Nicky leads her teams with confidence, warmth and respect. Nicky would be a great asset to any business. I highly recommend Nicky, and I would be happy to provide a formal reference.
Kylie Fahey
Nicky is the most talented marketer I have ever worked with. A statement I don’t make lightly. Nicky is commercially savvy and uses data to drive marketing strategies. She constantly delivered results that contributed to brand growth and profitability. Nicky contributes beyond marketing with well rounded business strategy and operational skills and experience. Nicky is a genuinely warm person who develops rapport easily, and yet she is able to manage tough negotiations when needed.
Peter Keith
I met and had the pleasure of working with Nicky whilst doing some work at RSL Care in Queensland. I found her to be intelligent, highly capable, great with people and a natural leader. Nicky has a gift for being able to simplify the complex and a natural ability to bring people with her. She'd be an asset to any organisation.
Nicole Grundy
I worked directly with Nicky at AIPT. Nicky was a vital member of the executive team, and for a period of three months Nicky, along with two other executives filled the position as interim CEO. Nicky has extensive knowledge across marketing and sales. In her role as Chief Marketing Officer, Nicky managed the marketing team implementing strategies across the business that positively impacted on the lead generation and into an increase of sales to the business. The opportunity present within the business to manage the sales team, Nicky took this challenge on and built a dedicated and focused sales team. I have found Nicky to be very dedicated to her role, with a high attention to detail and very commercially driven. Nicky has a unique capability to dig deep into data and make operation decision to benefit an organization. Nicky leads her teams with confidence, warmth and respect. Nicky would be a great asset to any business. I highly recommend Nicky, and I would be happy to provide a formal reference.
Kylie Fahey
Nicky is the most talented marketer I have ever worked with. A statement I don’t make lightly. Nicky is commercially savvy and uses data to drive marketing strategies. She constantly delivered results that contributed to brand growth and profitability. Nicky contributes beyond marketing with well rounded business strategy and operational skills and experience. Nicky is a genuinely warm person who develops rapport easily, and yet she is able to manage tough negotiations when needed.
Peter Keith
I met and had the pleasure of working with Nicky whilst doing some work at RSL Care in Queensland. I found her to be intelligent, highly capable, great with people and a natural leader. Nicky has a gift for being able to simplify the complex and a natural ability to bring people with her. She'd be an asset to any organisation.
Nicole Grundy
I worked directly with Nicky at AIPT. Nicky was a vital member of the executive team, and for a period of three months Nicky, along with two other executives filled the position as interim CEO. Nicky has extensive knowledge across marketing and sales. In her role as Chief Marketing Officer, Nicky managed the marketing team implementing strategies across the business that positively impacted on the lead generation and into an increase of sales to the business. The opportunity present within the business to manage the sales team, Nicky took this challenge on and built a dedicated and focused sales team. I have found Nicky to be very dedicated to her role, with a high attention to detail and very commercially driven. Nicky has a unique capability to dig deep into data and make operation decision to benefit an organization. Nicky leads her teams with confidence, warmth and respect. Nicky would be a great asset to any business. I highly recommend Nicky, and I would be happy to provide a formal reference.
Kylie Fahey
Nicky is the most talented marketer I have ever worked with. A statement I don’t make lightly. Nicky is commercially savvy and uses data to drive marketing strategies. She constantly delivered results that contributed to brand growth and profitability. Nicky contributes beyond marketing with well rounded business strategy and operational skills and experience. Nicky is a genuinely warm person who develops rapport easily, and yet she is able to manage tough negotiations when needed.
Peter Keith
I met and had the pleasure of working with Nicky whilst doing some work at RSL Care in Queensland. I found her to be intelligent, highly capable, great with people and a natural leader. Nicky has a gift for being able to simplify the complex and a natural ability to bring people with her. She'd be an asset to any organisation.
Credentials
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Resilience Mental Health First Aider
DrivenOct, 2022- Oct, 2024 -
ICAgile Certified Professional (ICP)
ICAgileAug, 2014- Oct, 2024 -
Full member of the Chartered Institue of Marketing
Chartered Institue of MarketingSep, 1997- Oct, 2024 -
Chartered Marketeer
CIM - Chartered Institute of MarketingJul, 2012- Oct, 2024
Experience
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UNE Partnerships. RTO 6754.
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Australia
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Higher Education
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1 - 100 Employee
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Director of Sales and Marketing
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Nov 2022 - Present
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Kallibr Training (RTO 32365)
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Australia
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Professional Training and Coaching
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1 - 100 Employee
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Head of National Sales and Marketing
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Apr 2022 - Nov 2022
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Abacus Research Consulting
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Australia
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Research Services
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Market Researcher (PhD)
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Dec 2020 - Apr 2022
Research Consulting - helping businesses make better informed customer decisions through expert guidance, research and data Research Consulting - helping businesses make better informed customer decisions through expert guidance, research and data
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Wesley Mission Queensland
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Australia
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Non-profit Organization Management
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500 - 600 Employee
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Head of Marketing and Communication
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Aug 2019 - Dec 2020
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The Longevity Hub
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Australia
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Research Services
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Creator and Owner of The Longevity Hub
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Jan 2016 - Dec 2020
A volunteer initiative giving a voice to those over the age of 65 as part of of my PhD. A volunteer initiative giving a voice to those over the age of 65 as part of of my PhD.
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The Australian Institute of Personal Trainers (RTO 32363)
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Australia
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Education Management
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1 - 100 Employee
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Chief Marketing Officer
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Sep 2017 - Aug 2019
The Australian Institute of Personal Trainers is Australia’s leading provider of practical fitness education. Established in 1999, we have grown from only a handful of Campuses in Queensland to a network of over 100 Campuses and over 250 Mentors Australia-wide, which provides us with the largest national footprint and a leading employment network market share in the fitness education sector. We not only boasts courses in fitness, but nutrition, massage, business and management. For more information, call us on 1300 61 61 80 or visit ww.aipt.edu.au.
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Foundation Education (RTO 22557)
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Australia
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Education Administration Programs
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1 - 100 Employee
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Chief Marketing Officer
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Sep 2017 - Aug 2019
Foundation Education is a respected Australian educator providing 60+ nationally accredited courses. Offering online diploma and certificate courses in Dental, Health, Childcare, Business and more, we collaborate with industry professionals to develop relevant course material and determine the skills our students require to successfully contribute to the workplace. Our industry partners play a vital role in providing training opportunities for our students who once qualified, are experienced job-ready graduates that are able to contribute to the growth and standard of the industry. Our Schools Program offers Nationally Recognised certificate courses to school students, setting them up with the skills and knowledge they need to succeed in their chosen field. (RTO 22557)
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Marketability
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Australia
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Business Consulting and Services
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1 - 100 Employee
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State Marketing Director QLD - Marketing Agency
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Oct 2015 - Sep 2017
Working with a range of clients to support them in new retirement living developments and creating great places for older Australians to live Working with a range of clients to support them in new retirement living developments and creating great places for older Australians to live
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RSL Care
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Australia
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Hospitals and Health Care
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300 - 400 Employee
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Head of Segment Development
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Oct 2014 - Oct 2015
- New product and service development - Customer segmentation and analysis - Consumer Directed Care (CDC) Transition - Commonwealth Home Support Programme (CHSP) Transition - Retirement Living Marketing - NDIS Review - New product and service development - Customer segmentation and analysis - Consumer Directed Care (CDC) Transition - Commonwealth Home Support Programme (CHSP) Transition - Retirement Living Marketing - NDIS Review
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Bibby Line Group
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United Kingdom
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Investment Management
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1 - 100 Employee
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Board Director - Marketing
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Dec 2011 - Oct 2014
- Developed and delivered a nationwide marketing strategy and tactical implementation plan - Designed and delivered a transactional e-commerce website - Implemented and managed all social media platforms - Created customer research, insights and segmentation roadmap - Developed and delivered a nationwide marketing strategy and tactical implementation plan - Designed and delivered a transactional e-commerce website - Implemented and managed all social media platforms - Created customer research, insights and segmentation roadmap
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Kaplan Accountancy
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Professional Training and Coaching
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1 - 100 Employee
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Director / Head of Marketing (Contract)
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Mar 2011 - Nov 2011
- Integration of all marketing campaigns including web, digital and collateral production - SEO and PPC champion - Integration of all marketing campaigns including web, digital and collateral production - SEO and PPC champion
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Head of Marketing and Relationship Management
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Apr 2009 - Mar 2011
- Completed and executed the data driven marketing strategy for the UK - Completed a full CRM implementation in SalesForce - Managed a complex network of external stakeholders - Managed the nationwide sales team increasing sales leads and conversions above target - Completed and executed the data driven marketing strategy for the UK - Completed a full CRM implementation in SalesForce - Managed a complex network of external stakeholders - Managed the nationwide sales team increasing sales leads and conversions above target
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Kent County Council
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United Kingdom
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Government Administration
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700 & Above Employee
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Business and Communications Manager
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Sep 2003 - Mar 2009
- Launched a new commercial entity with full P&L responsibility - Researched and created a new brand - Created and delivered a customer insight programme including buying personas - Created and delivered a customer knowledge database - Prepared and delivered high level pitches for new business ideas and funds - Designed, implemented and launched 2 new websites - Cinema and Radio advertising - Launched a new commercial entity with full P&L responsibility - Researched and created a new brand - Created and delivered a customer insight programme including buying personas - Created and delivered a customer knowledge database - Prepared and delivered high level pitches for new business ideas and funds - Designed, implemented and launched 2 new websites - Cinema and Radio advertising
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UBM plc
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United Kingdom
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Events Services
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200 - 300 Employee
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Marketing Manager
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Jun 2000 - Aug 2003
- Developed a new suite of promotional tools and created a clear brand proposition. - Developed and delivered all subscription marketing campaigns - Managed the company's national and local trade shows - Developed a new suite of promotional tools and created a clear brand proposition. - Developed and delivered all subscription marketing campaigns - Managed the company's national and local trade shows
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LSC
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Education Management
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400 - 500 Employee
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Group Marketing Manager
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1994 - 1999
International lead for training programmes for young people aged 14-19 International lead for training programmes for young people aged 14-19
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Education
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2015 - 2021
QUT (Queensland University of Technology)
Doctor of Philosophy (PhD), Communication Technology -
2002 - 2002
University of Greenwich
Master Business - Strategic Marketing, Marketing and Research -
2011 - 2011
Goldcrest Academy
Post Graduate Diploma in Digital Marketing, Digitial Marketing -
2010 - 2010
ILX Group
Prince2 Project Management - Practitioner Level -
2007 - 2008
ILM - Institute of Leadership Management
Level 5 Diploma, Business and Performance Coaching for Senior and C-suite -
2001 - 2002
PPA Publications Professionals
Certificate, Direct Marketing -
2022 - 2022
Mental Health Academy
Resilience Mental Health First Aider
Community
